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Kirin (Page 2)

Kirin promotes new alcohol by filming rural people with pigeon-shaped drones… because they can

Japanese brewery Kirin unveiled a new campaign for their Off White brand of imitation beer products known as happoshu. To help promote their cheaper beer substitute, Kirin will be dispatching six drones painted like pigeons to fly around and record the people of Taketa City in Oita Prefecture.

We can’t promise you we’ll succeed but we’re sure as heck going to try and find a link between drones, a rural community, and an alcoholic beverage produced to take advantage of a tax loophole.

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Bluebeard!?!? Oh, blue BEER? Yeah, that’s still weird…

Green beer is a staple of St. Patrick’s Day, much to the chagrin of the Irish. White beers, amber beers and dark beers are all pretty common, but blue beer? Thought that was just a one-off kind of thing. We’ve got blueberries, blue fins, bluegills, bluegrass, blue balls, blueprints and blue men. Blue beer is not all that common, and unless you live in Hokkaido (or are a curious internet shopper) you probably haven’t tried it either. Fear not! While the Ryuhyo Draft reviews were not all that positive, a Kirin beer garden in Tokyo wants you to sample their blue beer until the end of July!

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George Clooney appears in Kirin beer ad, sounds a bit like Batman when he speaks Japanese

As we’ve seen before, Hollywood stars who ordinarily wouldn’t be seen dead in a commercial in their homeland for fear of damaging their reputation as a serious actor aren’t quite so shy when it comes to commercials in Japan. With Japanese companies eager to push stacks of cash stars’ way in exchange for endorsing their products, occasionally a big-name actor will pop up on billboards over the famous Shibuya scramble intersection and on primetime TV.

This week, smirking silver fox George Clooney follows in Leonardo DiCaprio‘s footsteps by lending his face to a Japanese commercial, in this case one for Kirin Brewery Company’s Green Label brand of beer. Clooney is no stranger to ads even at home, but Kirin’s commercial – which sees the actor painting a house and communicating with a small bird – is kind of an odd one, partly because it doesn’t have an awful lot to do with beer, and partly because, to our ears at least, Clooney appears to be channeling Christian Bale’s Batman for his single word of Japanese dialogue.

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Kirin announces its entry into the peculiar new hot fizzy drinks market

It’s barely even autumn and yet Japan’s beverage makers are showing off their new winter warmers. Hot on the heels of Coca Cola’s Canada Dry Hot Ginger Ale, Japan’s Kirin drinks company has unveiled a new hot version of its popular carbonated drink, Kirin no Awa.

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  • Jul 22, 2013

Drink up and smile with this cute limited edition line of tea from Kirin!

Can you guess whose cute little bottoms these are? If you’re a Disney fan, chances are you already have a good idea. Well, I chanced upon these bottles recently in a convenience store, and they were so cute I just had to buy them all! And if these adorably packaged bottles just happened to contain a nice cool drink, so much the better, especially since the drink was a unique type of tea I had never tasted before.

But first of all, let’s take a look at the face of the characters who are showing their lovable derrieres for all the world to see:

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Mr. Sato participates in beer company’s mysterious “escape game”

On July 16th, the Japanese beer company, Kirin, released an all-new brand of gin-based alcohol called Kirin Dry Rickey. To build up hype for their new product, Kirin ran a very unique sort of promotional event on Tokyo’s Yamanote train line. When most companies would have thrown their entire advertisement budget into posters, billboards, and commercials, Kirin organized a special event known as nothing more than an “escape game.” Our very own Mr. Sato, lured in by the mystery and the smell of booze, decided to take part in this very special game and discover what it takes to “escape” from a train on the Yamanote Line.

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Frozen Beer and Beer Cocktails – Mr. Sato Checks Out Kirin Ichiban Garden

With Golden Week over, it means summer and hot, humid days are just around the corner. Knowing you’ll need a cooling and refreshing oasis to escape to in the months ahead, Mr. Sato headed over to the Mori Trust Garden in Toranomom District, Tokyo to scope out the offerings at Kirin’s Ichiban Garden.

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Kirin Releasing Fat-Busting Cola

This month, beverage maker Kirin announced that it will be releasing the first ever health food cola on April 24th. The drink will be called Kirin Mets Cola. No connection to the MLB team, although fans will find the font suspiciously familiar.

According to the company, the drink contains an indigestible form dextrin sometimes used as a fiber supplement, which restricts the body’s ability to absorb fat while eating. It contains no sweeteners and has strong carbonation for a refreshing feel. They also claim that blood tests performed in house after consuming the beverage prove the drink keeps levels of neutral fats low after eating.
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