In the crowded Japanese fast food burger industry, a chain has to establish an identity to be successful. McDonald’s is the place to go to fill up as cheaply as possible. MOS Burger is for people willing to spend a little more time and money for a sandwich made from higher-quality ingredients. And Lotteria is the place to go for a side of craziness.
While Lotteria occasionally goes completely nuts and has iconic horror movie characters work its registers, the chain’s eccentricity is primarily confined to the menu, with items such as the side-by-side double-patty twin burger and colossal Evangelion cheese burger with roughly a week’s worth of meat. The chain’s newest offering reimagines the savory Japanese crepe okonomiyaki as a burger.