A simple envelope leads to funding children’s aid, and providing steady work for people with disabilities.
otoshidama
Grown-ups dish on the appropriate amounts of New Year’s money to gift depending on the age of a child.
For those who aren’t planning to hang on to their monetary presents from grandma and grandpa, advancing their oshi is the top plan.
No need to worry about them spending it all in one place when they aren’t going to spend any of it.
Nothing says “Thanks for all your hard work!” like a bonus from your boss given entirely in Japan’s smallest-denomination coins.
A lesser-known Yamagata Prefecture custom may just be what Obon needs to stave off invasive species of the holiday kingdom like Halloween, Christmas, and Easter.
A lot of Japanese people complain about the tipping culture in the US and Canada. Although parting with more money than necessary is a big part of the complaint, a lot of people in Japan dislike the mental anguish of figuring out how much is appropriate.
However, the New Year’s traditional cash presents of otoshidama, while great for kids, are just as riddled with anxiety for adults. Rather than the ambiguous sentimental value of presents, an envelope filled with cash is instantly quantifiable and wide open to judgment.
To avoid looking like a cheapskate or breaking your own bank account, our reporter surveyed those around her to figure out what the going rates for otoshidama are these days.
With Christmas being just a regular day and the exchanging of gifts something of a rarity, we often feel that kids in Japan are missing out somewhat. Of course, not every Westerner is fortunate enough to know the joy of waking up on December 25 and finding presents–brought by a benevolent bearded man, no less–under the Christmas tree or at the foot of their bed, but those who are would most likely agree that it’s a pretty spectacular feeling for a kid to have.
But while the rest of the world is coming to realise that the toys they asked for aren’t quite as cool as they’d expected and dreading going back to school or work, kids in Japan are making out like bandits and getting not presents but cold, hard cash on New Year’s Day in the form of otoshidama.
Happy New Year! Here’s a fist full of cash!
In Japan, there are many interesting New Year’s traditions. Aside from watching TV all night, risking your life eating mochi, and indulging in a ton of specially prepared food, those lucky enough to be young receive money.
Otoshidama, roughly translated as “New Year’s gift,” is the act of giving children small, decorated envelopes filled with money during New Year’s. Parents, relatives, and close friends usually give Otoshidama to children in elementary school to high school.
After collecting envelopes full of money from their closest adult relatives and friends, these kids make out like bandits. But just how much are these kids hauling in? The Benesse Corporation conducted a survey of elementary school children to find out.













Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Burger King Japan’s Great King Yeti is the latest evolution of One Pounders
We visit Japan’s new Sriracha vending machines to get our spicy red-sauce fix【Pics】
Central Japan’s most famous cherry blossom spot now has sakura helicopter sky cruises
Oscar-winning screenwriter Roger Avary on KonoSuba movie: “It’s the reason cinema was invented”
Senkoji: The Japanese temple that’s more like a theme park to heaven and hell
Christmas arrives early at Starbucks in Japan with new Merry Cream Frappuccino
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Starbucks Japan releases new zodiac chilled cup drink for 2026
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Is this the most relaxing Starbucks in Japan?
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
We visit Japan’s new Sriracha vending machines to get our spicy red-sauce fix【Pics】
Central Japan’s most famous cherry blossom spot now has sakura helicopter sky cruises
Oscar-winning screenwriter Roger Avary on KonoSuba movie: “It’s the reason cinema was invented”
Senkoji: The Japanese temple that’s more like a theme park to heaven and hell
Christmas arrives early at Starbucks in Japan with new Merry Cream Frappuccino
Japanese bus company converts retired vehicles into mobile saunas
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
Miffy x Mister Donut collaboration doesn’t actually involve doughnuts, but is still super cute
World Record? Japanese trainer holds gym for 1,422 days and counting in Pokémon GO
Naruto ninja village theme park area, Kyubi coaster being added to Parc Spirou Provence【Pics】
New world’s biggest Muji just opened in Japan, and we paid it a visit【Photos】