Schick
We thought that Shinji was done getting into close shaves but it appears he couldn’t run away this time.
When I stop and think about it, I’ve actually got a couple of things in common in Shinji, the protagonist of hit anime Evangelion. We both live in Kanagawa Prefecture. In our teen years, we were both entrusted by our fathers with pieces of fantastic machinery (although Shinji’s Eva Unit 01 combat robot is more technologically advanced than the Mazda I drove through my student years). And for both of us, our mental images of said fathers are strongly linked with their facial hair.
But while I’ve never seen my dad entirely clean-shaven, Shinji’s old man, Gendo, occasionally gets rid of his signature Abe Lincoln beard as part of his sporadic spokesman role for razor manufacturer Schick. He’s once again answered the U.S.-based company’s call, and as part of his anime’s latest endorsement deal, the stoically mad scientist is appearing in a new animated ad and giving away some cool Evangelion goodies, including a motorized razor stand shaped like the mecha his son pilots.
With Attack on Titan collaborations springing up between burger joints, SUVs, and gummies, anything is possible.
The newest company to court the titans is razor company Schick, whose teaser website hints that something is coming June 9.
Some of our US-based readers may not be especially familiar with German shaving brand Schick, but here in Japan the company is top dog when it comes to safety razors, and its products can be found in just about any supermarket or pharmacy. Recently, in order to promote its relaxing “dream shave” experience and newest model of disposable razor, the Quattro 5 Titanium, Schick Japan has released the following promotional video, which sees one lucky young man take a zero-gravity flight with two bikini-clad models in order to try the razor out.
Hmmm… Pretty girls tumbling about in slow motion while squirting foam. You think anyone would watch that?
It’s a good time to be an Eva fan in Japan right now. With Lotteria campaigns and Sega giveaways to coincide with the DVD and Blu-ray release of Evangelion 3.33, we’ve been running around town with some serious Eva fever. And the only cure… is more Eva!
Coming to the rescue is Schick, joining the tie-in celebrations with four different razor holder figurine sets, seven earphone jack accessories, and a chance to win an Eva clock. Plus, an animated interview with Gendo, to get his take on the razor series.
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