Schick
We thought that Shinji was done getting into close shaves but it appears he couldn’t run away this time.
When I stop and think about it, I’ve actually got a couple of things in common in Shinji, the protagonist of hit anime Evangelion. We both live in Kanagawa Prefecture. In our teen years, we were both entrusted by our fathers with pieces of fantastic machinery (although Shinji’s Eva Unit 01 combat robot is more technologically advanced than the Mazda I drove through my student years). And for both of us, our mental images of said fathers are strongly linked with their facial hair.
But while I’ve never seen my dad entirely clean-shaven, Shinji’s old man, Gendo, occasionally gets rid of his signature Abe Lincoln beard as part of his sporadic spokesman role for razor manufacturer Schick. He’s once again answered the U.S.-based company’s call, and as part of his anime’s latest endorsement deal, the stoically mad scientist is appearing in a new animated ad and giving away some cool Evangelion goodies, including a motorized razor stand shaped like the mecha his son pilots.
With Attack on Titan collaborations springing up between burger joints, SUVs, and gummies, anything is possible.
The newest company to court the titans is razor company Schick, whose teaser website hints that something is coming June 9.
Some of our US-based readers may not be especially familiar with German shaving brand Schick, but here in Japan the company is top dog when it comes to safety razors, and its products can be found in just about any supermarket or pharmacy. Recently, in order to promote its relaxing “dream shave” experience and newest model of disposable razor, the Quattro 5 Titanium, Schick Japan has released the following promotional video, which sees one lucky young man take a zero-gravity flight with two bikini-clad models in order to try the razor out.
Hmmm… Pretty girls tumbling about in slow motion while squirting foam. You think anyone would watch that?
It’s a good time to be an Eva fan in Japan right now. With Lotteria campaigns and Sega giveaways to coincide with the DVD and Blu-ray release of Evangelion 3.33, we’ve been running around town with some serious Eva fever. And the only cure… is more Eva!
Coming to the rescue is Schick, joining the tie-in celebrations with four different razor holder figurine sets, seven earphone jack accessories, and a chance to win an Eva clock. Plus, an animated interview with Gendo, to get his take on the razor series.
MOST POPULAR
Now
Lawson adds doughnuts to its convenience store sweets range, but are they good enough to go viral?
Ramen for 99 yen?!? Best value-for-money noodles found at unlikely chain in Japan
Viral Japanese cheesecake from Osaka has a lesser known rival called Aunt Wanda
Fives places around Japan to appreciate the plum blossoms this season
New smartphone game turns car models into anime girls with model-worthy looks
Here are the top ten foodie factory tours for the fall throughout Japan
Sento bathhouse gets a new lease on life as a Tokyo cafe and office space
The 10 best day trips from downtown Tokyo【Survey】
Draw like a Studio Ghibli anime artist with exclusive watercolour set approved by Hayao Miyazaki
Picture of a pufferfish vomiting water is the Japanese Internet’s newest darling
Weekly
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Tokyo Skytree turns pink for the cherry blossom season
Monthly
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home- Japan’s newest Shinkansen has no seats…or passengers [Video]
- Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
RECOMMENDED STORIES
Here are the top ten foodie factory tours for the fall throughout Japan
Sento bathhouse gets a new lease on life as a Tokyo cafe and office space
The 10 best day trips from downtown Tokyo【Survey】
Draw like a Studio Ghibli anime artist with exclusive watercolour set approved by Hayao Miyazaki
Picture of a pufferfish vomiting water is the Japanese Internet’s newest darling
Osaka’s giant pufferfish may be saved by neighboring business
Osaka establishes first designated smoking area in Dotonbori canal district to fight “overtourism”
Jamiroquai doll from Japan lets you control your own Virtual Insanity 【Video】
566 million yen in gold bars donated to Japanese city’s water bureau
Ghost in the Sheel goes traditional with Japanese porcelain Tachikoma robots, only 50 to be made
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
We eat fugu pufferfish semen at a Japanese restaurant in Tokyo
The etiquette rules for visiting Shinto shrines in Japan
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
-
