
Longtime readers of our site, or anyone who follows Japanese pop culture at all, has probably noticed that two of the country’s most heavily exploited media franchises are Evangelion and Hello Kitty.
In May, the inevitable finally happened when respective branding companies Groundworks and Sanrio teamed up to launch a line of crossover products to commemorate this fall’s release of the newest Evangelion movie, Evangelion: 3.0 You Can (Not) Redo.
Now, with the long-awaited film only a few weeks away, Japanese underwear maker 3RDWARE has joined the fray to outfit your First Child with adorable Eva x Hello Kitty boxer briefs.
A first round of ladies underwear actually hit the official Evangelion Store early last month, with eight different designs available.
The underwear are being sold in limited quantity and many sizes have already sold out.
The newest pair, which opened to pre-order on October 31 and will ship out mid-November, are for the fashionable otaku gentleman:
3RDWARE is also offering a number of Evangelion-only designs. Here’s a few of our favorites:
You said it Pen Pen!
All of the above and more can be found on the official Evangelion Store.
And finally, here’s a look at some of the non-wearable Eva x Hello Kitty goods for sale:
Source: Evangelion Store via ITmedia















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