
Now you can enjoy 35 different Japan-exclusive Kit Kats without having to run around town trying to find them all.
Back in 1973, Nestlé’s Kit Kat made its debut in Japan, and in the 45 years since, more than 350 different varieties have been produced here, giving Japanese Kit Kats a reputation unsurpassed by anywhere else in the world.
The regional-exclusive flavours, spread out across Japan, have made them a favourite souvenir for local and international travellers, but for fans of the brand it can often be difficult to track down a lot of the different flavours in one spot.
That’s where Nestlé’s new Kit Kat Japan Sales 45th Anniversary Assortment box comes in. Filled with 35 different varieties of Kit Kat, this is the best way to get a taste of some of the brand’s most sought-after flavours.
The star of the 45th Anniversary Assortment is their latest flavour sensation, Strawberry Tiramisu, which went on sale in Japan on 19 November. The Strawberry Tiramisu was created after half a million people from 81 regions voted for it to be made in a worldwide poll to help celebrate Kit Kat’s 45th year in the Japanese market.
Joining the winning Kit Kat flavour in the new commemorative box is 34 other delicious varieties, taken from three different Kit Kat ranges.
▼ First up is the “Popular Classics” range, which includes:
Top (left to right): Original Kit Kat, Otona no Amasa (Adult Sweetness), Otona no Amasa Matcha, Otona no Amasa Strong Matcha
Bottom (left to right): Otona no Amasa Strawberry, Matcha no Chikara (The Power of Matcha), Mainichi no Zeitaku (Everyday Luxury), Mainichi no Zeitaku with Strawberry Cheesecake
▼ Next is a selection of popular flavours from the Kit Kat Chocolatory range:
Top row: Sublime Bitter, Sublime Milk, Sublime White, Sublime Ruby
Second row: Sublime Matcha, Sublime Raw, I ♡ FRUITS: Yuzu, I ♡ FRUITS: Passionfruit
Third row: I ♡ FRUITS: Strawberry, I ♡ FRUITS: Raspberry, I ♡ FRUITS: Cassis, Chocolatory Special: Strawberry Maple
Bottom row: Chocolatory Special: Butter, Chocolatory Special: Pistachio and Raspberry
▼ And finally, the Regional Series, which includes:
Top row: Purple Sweet Potato, Amaou Strawberry, Momiji Manju, Itohkyuemon Uji Matcha
Middle row: Itohkyuemon Uji Hojicha (roasted green tea), Adzuki Red Bean Paste Sandwich, Shinshu Apple, Tamaruya Honten Wasabi
Bottom row: Strawberry Cheesecake, Rum and Raisin, Nihonshu Masuizumi Sake, Umeshu Tsuruume Plum Sake
The 45th Annivesary Assortment is currently available in limited quantities online and at Kit Kat Chocolatory stores around the country, at a retail price of 6,264 yen (US55.34).
Source, images: Nestle Japan






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