Now you can enjoy 35 different Japan-exclusive Kit Kats without having to run around town trying to find them all.
Back in 1973, Nestlé’s Kit Kat made its debut in Japan, and in the 45 years since, more than 350 different varieties have been produced here, giving Japanese Kit Kats a reputation unsurpassed by anywhere else in the world.
The regional-exclusive flavours, spread out across Japan, have made them a favourite souvenir for local and international travellers, but for fans of the brand it can often be difficult to track down a lot of the different flavours in one spot.
That’s where Nestlé’s new Kit Kat Japan Sales 45th Anniversary Assortment box comes in. Filled with 35 different varieties of Kit Kat, this is the best way to get a taste of some of the brand’s most sought-after flavours.
The star of the 45th Anniversary Assortment is their latest flavour sensation, Strawberry Tiramisu, which went on sale in Japan on 19 November. The Strawberry Tiramisu was created after half a million people from 81 regions voted for it to be made in a worldwide poll to help celebrate Kit Kat’s 45th year in the Japanese market.
Joining the winning Kit Kat flavour in the new commemorative box is 34 other delicious varieties, taken from three different Kit Kat ranges.
▼ First up is the “Popular Classics” range, which includes:
Top (left to right): Original Kit Kat, Otona no Amasa (Adult Sweetness), Otona no Amasa Matcha, Otona no Amasa Strong Matcha
Bottom (left to right): Otona no Amasa Strawberry, Matcha no Chikara (The Power of Matcha), Mainichi no Zeitaku (Everyday Luxury), Mainichi no Zeitaku with Strawberry Cheesecake
▼ Next is a selection of popular flavours from the Kit Kat Chocolatory range:
Top row: Sublime Bitter, Sublime Milk, Sublime White, Sublime Ruby
Second row: Sublime Matcha, Sublime Raw, I ♡ FRUITS: Yuzu, I ♡ FRUITS: Passionfruit
Third row: I ♡ FRUITS: Strawberry, I ♡ FRUITS: Raspberry, I ♡ FRUITS: Cassis, Chocolatory Special: Strawberry Maple
Bottom row: Chocolatory Special: Butter, Chocolatory Special: Pistachio and Raspberry
▼ And finally, the Regional Series, which includes:
Top row: Purple Sweet Potato, Amaou Strawberry, Momiji Manju, Itohkyuemon Uji Matcha
Middle row: Itohkyuemon Uji Hojicha (roasted green tea), Adzuki Red Bean Paste Sandwich, Shinshu Apple, Tamaruya Honten Wasabi
Bottom row: Strawberry Cheesecake, Rum and Raisin, Nihonshu Masuizumi Sake, Umeshu Tsuruume Plum Sake
The 45th Annivesary Assortment is currently available in limited quantities online and at Kit Kat Chocolatory stores around the country, at a retail price of 6,264 yen (US55.34).
Source, images: Nestle Japan
New luxury Japanese Kit Kat available at stores around the country
New Japanese Kit Kat debuts world’s first natural ruby chocolate
Nestlé Japan releases new Kit Kat with chocolate cake centre
Japanese KitKats are shrinking, Nestlé says previous size may have been “too large” for customers
Japanese KitKats swap plastic bags for paper packaging with new origami feature
Lawson adds doughnuts to its convenience store sweets range, but are they good enough to go viral?
Studio Ghibli director Hayao Miyazaki reveals the name of his next feature film
Drift ice in Japan is a disappearing winter miracle you need to see now
Viral Japanese cheesecake from Osaka has a lesser known rival called Aunt Wanda
What’s the deal with akebi, the perfectly purple, alien-like fruit that’s in season now in Japan?
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Jamiroquai doll from Japan lets you control your own Virtual Insanity 【Video】
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Sweet! Godiva Cafes in Tokyo now have delicious, surprisingly affordable breakfast sets
Studio Ghibli unleashes Turnip Head on the world
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Tokyo Skytree turns pink for the cherry blossom season
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Adorable Totoro acorn key holders come with a special guest hidden inside[Photos]
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Nestlé Japan to release gold Kit Kats this December
Japanese KitKats get fresh with new peach rum mint flavour this summer
Huge range of Japanese Kit Kat flavours available at new pop-up museum in Tokyo for limited time
We try the world’s first ruby chocolate… inside a Japanese Kit Kat【Taste Test】
New Japanese Kit Kat flavour on its way, as finalists from international voting announced
Japanese Kit Kats now come with edible birthstones
Japanese Sushi Kit Kats available again for a limited time!
New Japanese KitKat is…a Heartful Bear!
New “Minus-196 Degrees Celsius” Japanese Kit Kat cooled by liquid nitrogen available this summer
Japanese KitKats up the frisson of excitement with their limited, premium “Blindfold Chocolatory” line
New Japanese KitKats combine mint, peach and rum for a summertime taste sensation
Japanese Kit Kats: Winning flavour from worldwide competition finally unveiled
Taste-testing Japan’s extra-expensive handmade Kit Kat Moleson line
Japanese Kit Kats now come in Tokyo Banana flavour
Presenting the Kit Kat Chocolatory Moleson — the first ever Kit Kat with toppings!
Kit Kat Chocolatory to celebrate opening of Ginza store with sushi Kit Kats!