
Touch the Pen lets you pay for your coffee without using cash or cards.
The 25th of the month is payday at most companies in Japan, and as soon as our Japanese-language reporter Seiji Nakazawa received compensation for his globe-trotting ghost-hunting and ramen-eating projects, he knew exactly what he wanted to buy: a pen. Not just any pen, though, but the brand-new Starbucks Touch the Pen.
For sale here on Starbucks’ online shop for 4,000 yen (US$37) it’s not the cheapest writing utensil around, but it boasts a stylish and sophisticated metallic design. It also writes smoothly and cleanly, by nature of being a collaborative effort between Starbucks and Tokyo-based pen maker Zebra.
▼ Not enough people know that Seiji has amazingly nice penmanship, as shown by his signature here.
But the Touch the Pen has more to justify its price than nice ink and the Starbucks logo. The pen also contains a Sony-made RFID FeliCa chip so that you can use it to make purchases at Starbucks locations across Japan!
When you take the pen out of its box, you’ll see a sticker near its tip. Peel it off, and you’ll find the pen’s registration number and access code, which you can use to charge it via Starbucks’ website, essentially turning it into a prepaid Starbucks card that you can write with.
Alternatively, you can charge the pen at the register of any Starbucks branch, stocking it with an amount between 1,000 and 30,000 yen. Once Seiji had done that, he ordered his Frappuccino, tapped his pen on the reader set up on the counter, and just like that, he’d made his payment.
The whole transaction was as easy and smooth as the pen’s writing action, and Seiji looks forward to feeling like a suave high-tech coffee connoisseur on his future Starbucks runs, which, given our line of work, is something he’ll have plenty of opportunities to do.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]
Follow Casey on Twitter, where his inner linguist is bothered that you pay for coffee with the Touch the Pen not bu touching the pen, but by touching a pad with it.
[ Read in Japanese ]









Starbucks Japan releases special pen that you can also use to buy coffee
Starbucks brand-new Starbucks Reserve Roastery Tokyo breaks SoraNews24’s Mr. Sato’s heart
SoraNews24’s Mr. Sato buys bread as big as his head at world’s biggest Starbucks
All the amazing Japanese Starbucks Frappuccinos SoraNews24 tried in 2018【Taste tests】
We try the new sakura Frappuccino from Starbucks Japan【SoraNews24 Taste Test】
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Burger King Japan offering all-you-can-eat quad-burgers, whoever eats the most gets more in December
7-Eleven Japan releases a chocolate chip sandwich… that tastes like ice cream
Starbucks adds new Fruit Gummy sweets to stores in Japan
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
Pump yourself up with Yokohama’s new extravagant Cool Fuel ice cream
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Godiva melts minds by releasing a new corn chocolate drink in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
This shop combines traditional Japanese sweets with…mayonnaise?!?[Taste test]
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese convenience store shows us how to dress for the rainy season
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Osaka is hosting a “hentai” event, but it’s probably not what you think
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
SoraNews24’s Find Seiji a Girlfriend Project levels-up into the Found-Seiji-a-Wife Project
SoraNews24 is looking for a new writer, and it could be you!
SoraNews24’s Seiji goes to England to find fame with the spirit of Yngwie Malmsteen
Starbucks teams up with Japanese clothing brand to create stylish new contactless payment system
The SoraNews24 secret technique for staying warm in your office this winter【Experiment】
Starbucks opens its second Roastery, the biggest Starbucks coffee shop yet, in Shanghai
We try coffee with cheese and wine pairings at a stylish new Starbucks cafe in Tokyo
How hard is it to get a hug if you’re feeling cold at the SoraNews24 office?【Experiment】
Mr. Sato orders a box of hot coffee from Starbucks Japan to our office
We tried out the new Starbucks Cold Brew “Lime” coffee and it tasted unexpectedly refreshing
The mystery destination of the SoraNews24 end-of-year party left us speechless
3 reasons why you should buy this coffee drink at Tully’s instead of Starbucks in Japan
SoraNews24’s loneliest reporter tests Japan’s new anime-style AI girlfriend smartphone app 【Vid】
SoraNews24 founder straps 20-pound device to back to keep crotch dry
SoraNews24’s Mr. Sato declared no longer hot by Google