
It’s not the only dessert to be drowning in cream right now at the popular chain.
Convenience stores in Japan are filled with all sorts of exciting, tantalising delights that aren’t just great for your taste buds and your wallet, but your eyes as well.
Case in point is this week’s newest offering from Lawson, which has caused a buzz online because, well…it looks like this.
【予告】11/16の夕方ごろ発売!
— ローソン (@akiko_lawson) November 15, 2021
/
おぼれる程のクリ~ムがのった「おぼれクリームのパンケーキ」♪
\
早く食べてみたいです(^^)#ローソン #ウチカフェ #ローソンスイーツhttps://t.co/kJCq7PeVV1 pic.twitter.com/bQkYerizqS
As if the gorgeous look of this sweet dessert wasn’t enough to get us all salivating, just wait ’til you hear what it’s called: “Obore Cream no Pancake”, which translates to “Pancake Drowning in Cream“.
It’s an apt name for the sweet, which looks like a lump of cream from the outside. Bite into it, though, and you’ll find a light, airy, fluffy pancake inside, which adds a moreish, chewy texture to the entire sweet.
▼ The decadent dessert uses top-quality cream from Hokkaido.
There’s slightly more cream than pancake here, but you don’t have to feel too guilty about your drowned pancake, as the cream is said to contain 25 percent less sugar than usual.
We can assume that means it’s okay to indulge in another “drowned” morsel, as Lawson is also releasing a special Chocolate Brownie Drowning in Cream for a limited time.
Every bite of this looks set to smother your taste buds in a sea of cream, with a layer of rich brownie acting as a complement to the cream. This also contains 25-percent less sugar in the cream, and at 295 kilocalories, it’s a slightly less decadent option than the pancake, which packs in 312 kilocalories.
These are two sweets that definitely live up to their names, and they’re available at Lawsons nationwide from 16 November, with the Drowning in Cream Pancake priced at 245 yen (US$2.15) and the Chocolate Brownie Drowning in Cream priced at 265 yen.
And if you do stop by a branch of Lawson to try these, if you’re lucky, you might still be able to track down the elusive takoyaki ice cream while you’re there.
Source, images: Lawson Japan
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!


Lawson adds doughnuts to its convenience store sweets range, but are they good enough to go viral?
Does Lawson’s new “A Happy Pancake the Drink” live up to our pancake-loving expectations?
Mitsuimo tart “caramelized sweet potato tart” ice cream hits the shelves at Lawson convenience stores
Three of the best Japanese convenience store sweets you’ll want to try this autumn
Got a sweet tooth? Here are our reporters’ favorite new-release convenience store desserts
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Japanese convenience store shows us how to dress for the rainy season
Japanese high school closes its cafeteria, replaces it with a 7-Eleven convenience store
Osaka is hosting a “hentai” event, but it’s probably not what you think
Lawson opens a new mini supermarket, and the lucky bags can essentially stock your kitchen
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
American college student missing in Kyoto, last seen by family one week ago
Studio Ghibli adds new range of neckties to its anime merchandise store in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
What’s up with the Ghibli Park photo and video ban?
Starbucks Japan has a problem with its sell-out breakfast that might annoy solo diners
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
7-Eleven’s new whipped cream sandwich takes Japanese convenience store food to a whole new level
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Takoyaki ice cream appears at Japanese convenience store chain
Soon you can drink your ice cream at Lawson convenience stores throughout Japan
What are you waiting for? Sakura pancakes are in Japanese convenience stores right now!
Japan Super Budget Dining – What’s the best way to spend 1,000 yen at Lawson?
Lawson convenience stores now sell see-through pudding in Japan 【Taste test】
Japanese convenience store chain adds Neo Wagashi sweets to its lineup
Family Mart’s new Hotcake Soufflé Pudding proves Japanese convenience stores have the best sweets
The top 5 ice creams you should try at Family Mart convenience stores in Japan this summer
Lawson adds UFO Catcher crane games to convenience stores in Japan
12 totally addictive and appetizing convenience store sweets
New Japanese convenience store sandwiches feel like they’re out to kill us
Japanese convenience store Lawson unveils a new type of egg sandwich
Japanese convenience store Lawson releases light-up sign stand, tote and pouch in Japan