
Tiny chocolate gets a massive overhaul, thanks to the chain known for huge desserts.
In annual surveys revealing the most popular chocolates on the market, Yuraku Confectionery Company’s Black Thunder consistently ranks in the top placings.
There’s a lot to love about the palm-sized chocolate bar — it has just the right combination of puffed rice and dark cocoa-flavoured cookie pieces, it has a low recommended retail price of 30 yen (US$0.21), and the brand’s effective marketing has made it the go-to giri choco for Valentine’s Day.
In fact, the humble chocolate has such a loyal fanbase of devotees that there’s even been a run of Black Thunder hotel rooms in Japan, along with some other surprising tie-ups with local businesses, like this latest collaboration with Japan’s Komeda Coffee cafe chain.
The soft-serve-topped pastry depicted in the image above is a famous one in Japan, as it’s the “Shiro Noir“, the signature dessert at Komeda Coffee, a chain with close to 1,000 outlets around the country. It’s usually served sans chocolate, with a honey-based syrup instead, but from 22 November, Komeda’s Shiro Noir will be joined on the menu by the Black Thunder version seen above.
For fans like our reporter Egawa Tasuku, this was a dessert that warranted an immediate tasting, so he hotfooted it down to his nearest branch and placed an order for the regular size, which is priced between 800-860 yen (US$5.77-$6.20), depending on location.
▼ And this is what he received.
The moment he saw it, it was love at first sight. The familiar scent of Black Thunder, a chocolate he’d grown up eating since childhood, permeated Egawa’s nostrils and sent him right back to his younger days. A 10-year-old Egawa would’ve lost his wits at seeing a dessert like this, but now that he was an adult, he suppressed his inner urge to jump up and down on his chair, instead pausing for a thorough inspection.
▼ On the surface, there was an amount of chocolate so great it seemed to challenge the limitations of the plate.
▼ Sprinkled on the soft serve in the centre were chocolate cookie pieces…
▼ …and scattered around the top were plain biscuit pieces that looked a bit like nuts at first glance.
Checking between the Danish pastry beneath it all revealed there was chocolate between that too! Looking closely, Egawa could even see some chocolate cookie pieces within the melted chocolate.
Egawa had read some comments online referring to the product as false advertising, but in a good way, saying the promotional images don’t accurately reveal just how much Black Thunder chocolate the dessert contains. Seeing it in person, he agreed that this was true — he never expected the Shiro Noir to be so completely drenched in Black Thunder, but he definitely wasn’t complaining.
Then, when he got a taste of it, he really wanted to jump on his chair and sing his praises for it. It tasted exactly like Black Thunder!!
Of course, there was a slight taste change in taste, due to the cold soft serve and warm Danish on the plate, but these components just added to the flavour explosion. Every bite of the warm pastry caused more chocolate to ooze out, flooding Egawa’s taste buds with the delicious flavour of Black Thunder, which was warmer and gooier than the bar he’d grown up with, but exactly the same in flavour and crunch, thanks to all those cookie pieces.
It was one of the most chocolatey desserts Egawa has ever eaten, and certainly one of the tastiest, with a great synchronicity between chocolate and pastry. Egawa seriously recommends trying it, but if you’re not game to take on a full-sized Shiro Noir, there are mini sizes available for 600-660 yen. And if you’d like to get a taste of Black Thunder at home, you can always try it on toast with these innovative slices!
Related: Komeda coffee shop locations
Photos: ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]







We try Japanese cafe Komeda Coffee’s summer desserts that are so big, they’re overflowing
Sliced Black Thunder: A chocolate bar for toast
Komeda Coffee serves up seven savory and sweet seasonal tsukimi surprises
Black Thunder hotel rooms open for the summer in Aichi Prefecture
Can we tell the difference between Black Thunder and Black Thunder Excellent chocolate bars?
Harajuku’s new permanent Tamagotchi shop is filled with cuteness and a surprising lack of poop
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
On-warabimochi: A delicious Japanese dessert you should only eat with people who already love you
7 great places to see Mt. Fuji from without having to climb it
It’s the year of the horse, so let’s… eat a horse!?
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Beautiful Totoro bento box mixes classic and modern symbols of Japan
Record number of foreign children in Japan need help understanding Japanese in school
Forget dog-earing and bookmarks that fall, make your own easy origami bookmark instead!
More people in Japan quit sending New Year’s cards and many have started to regret it
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Black Thunder grab event in Tokyo gets you a fistful of chocolate bars for less than 30 cents
Black Thunder has a luxurious cousin few have ever heard of【Taste test】
Black Thunder Tempura from Japanese udon chain is not a good partner for noodles
Japanese chocolate company sells Valentine’s Day school desks, tents, and more for nostalgia
Sushiro and Black Thunder fall in love with each other again for Valentine’s Day
Limited-edition Black Thunder chocolate merch is now permanently available due to high demand
Tokyo chocolate maker that stood up to Godiva teams up with McDonald’s for Black Thunder McFlurry
Can Japan’s favorite cheap chocolate also be a good craft beer? Taste-testing Black Thunder Stout
Tempura Black Thunder chocolate bars on sale in Shinjuku from now till Valentine’s Day
Kyoto’s green Black Thunder and gold-box green Black Thunder: Which best meets matcha needs?
Black Thunder shocks fans by suspending giri choco obligation chocolates on Valentine’s Day
President of Japan’s obligation chocolate king sends personal letter to giri choco-hater Godiva
Japanese chocolate fans create “Chase the Thunder” hack for new Mister Donut Halloween collection
Mr. Sato visited Black Thunder’s new factory, but was mostly captivated by their sukajan jackets
Do all big Japanese cafe chains just give you a tea bag when you order black tea? Let’s find out
Leave a Reply