
There are some surprises you don’t want in your gyudon…so we explore other options.
Beef bowl lovers around Japan were shaken to the core recently, following two high-profile cases of food contamination at popular gyudon restaurant chain Sukiya. One customer in Tokyo reportedly found a cockroach in their meal, just weeks after it was revealed that a customer in Tottori Prefecture found a rat in their miso soup.
After issuing a formal apology to the public, Sukiya announced it would be closing all its branches in Japan, save for a few mall locations, from the morning of 31 March to the morning of 4 April.
▼ Our local branch, closed until 9 a.m. on 4 April.
The note in the window reads:
To customers,
We would like to sincerely apologise to our customers for the inconvenience and discomfort caused by the recent incident of foreign objects being found in products at some Sukiya stores.
Sukiya takes this situation very seriously and will close all stores nationwide, with the exception of a few, from 9:00 am on Monday, 31 March to 9:00 am on Friday, 4 April. During this time, we will conduct thorough cleaning to ensure our stores are clean and sanitised.
All our staff will continue to work hard until the day you can visit us again with peace of mind.
We would like to express our sincere regret and ask for your continued patronage in the future.
With the incidents causing consternation amongst beef bowl lovers, everyone can agree that this is a sad state of affairs. It became such a hot topic for our team of beef bowl-loving Japanese-language reporters that they even held a meeting about it, and as they expressed their views, they all agreed there were some things nobody wants to see in their gyudon.
But then they got to thinking…might there be some other so-called “foreign objects” that they wouldn’t mind seeing?
Putting their creative minds to work, they grabbed a pack of Sukiya’s frozen gyudon from the nearby supermarket for 538 yen (US$3.66).
▼ The bag contains three servings of gyudon.
So what would our team think if they found these “foreign objects” in their beef bowls?
Starting with the olives, these turned out to be a good match. Sure, they were visually striking, standing out against the muted hues of the traditional ingredients in the bowl, but the salty flavours paired well with the soy sauce-based seasoning in the meat topping, making them the firmest of friends.
Moving on to another salty pairing, we have “bainiku“, which literally translates as “plum meat” but is actually umeboshi (pickled plum) flesh.
While we wouldn’t normally want to see any other type of “meat” interfering with our beef, we’ll make an exception for plum flesh, as it pairs well with the rice and adds a tart sweetness to the topping.
With the pickled plum adding some traditional flair to the bowl, we continued the Japanese theme with wasabi mayonnaise.
Mixing the two together allowed us to control the spice levels, and adding them to the gyudon enhanced its deliciousness tremendously.
Moving on to something a little more unorthodox, we have…
▼ …butter.
Anything with butter is a win in our eyes, and this was no exception. In fact, it was so good that we began to question why Sukiya had never thought to release a Butter Gyudon, and if we had some cheese to add, it would’ve made things even better.
With the olives and seasonings being a hit, it was time to beef things up, literally and figuritively, with a dollop of yakisoba.
Fried noodles bring extra carbs and extra depth of flavour to the mix, making it feel like some sort of guilty pleasure a student might mash together at a university cafeteria.
In the spirit of mashing things together, the team decided to put everything into the bowl, creating something that no longer even looked like gyudon.
This really throws the rule book out the window, but after tasting it, the team realised rules were meant to be broken.
It was sinfully good, with all the flavours melding seamlessly together for a decadent feast. However, all the added toppings made this a pretty expensive beef bowl, so if our reporters had to choose just one foreign object in their gyudon, it would have to be olives for their unusual, salty accent.
While our reporters may have tried to see the silver lining in the Sukiya incident, they all agree the incident itself is no laughing matter. It’s one thing for Mr Sato to throw caution to the wind when it comes to food hygiene, but another thing entirely when it’s your favourite gyudon chain. Sukiya still has a lot of work to do to win back their customers’ trust, so perhaps they should extend an olive branch by adding free olives to their beef bowls, as an initial peace offering.
Photos©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]


















Mix-and-matching Yoshinoya, Matsuya, and Sukiya to create the ultimate beef bowl【Taste test】
Sukiya celebrates Tsukimi Moon-Viewing season with limited-edition gyudon beef bowls in Japan
Adventures in Gyudon: We order all seven toppings at Japanese beef bowl chain Sukiya
With prices in Japan rising for everything else, one beef bowl chain announces price cuts
Semi-secret fried chicken from Japan’s big-three beef bowl chain Sukiya is worth tracking down
Entry to Tokyo’s Pokémon theme park zone has physical fitness requirement, will cost a lot
Japanese government considering tripling departure taxes to combat overtourism
Meet the eerie police statues of Miyakojima in Okinawa Prefecture
Tokyo Station’s ultra-rare cakes look, and taste, like a cup of coffee
Japan’s plus-sized idol singer group releases new video about the joys of eating【Video】
Tokyo National Museum seeking donations to pave over pond, create space for beer and music events
We almost cried on our first visit to this under-the-radar budget Italian restaurant in Japan
Does the maxixe live up to its promise of being a whole new flavor for our Japanese reporter?
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Studio Ghibli unveils new fluffy purses from films like My Neighbour Totoro and Spirited Away
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Starbucks Japan unveils the new Soupuccino
One of the busiest stations in Tokyo is changing the name on its signs, but not necessarily to make it easier for people to find their way around.
Real takoyaki is almost impossible to find in Tokyo, but this place has it, our hardliner says
Studio Ghibli releases new Ursula’s blanket from Kiki’s Delivery Service
Never forget that Mister Donut’s super-simple ramen is actually very hard to beat
Japan’s permanent Pokémon theme park zone announces grand opening date, ticket sale start
Tokyo police found our lost wallet, but the story of how they did made us feel empty
Studio Ghibli releases new “komorebi” plush toys to brighten your days
Sanrio and Sonic the Hedgehog characters become fast friends with new plushie collection
Tokyo bento boxed lunch shop charges different prices depending on how heavy your laptop is
Japan has vending machines that put protective film on your phone for you — Here’s how to use them
Studio Ghibli anime stoles are here to keep you warm with a range of famous characters
Totoro fountain figurine recreates the sights and sounds of one of anime’s most memorable scenes
Starbucks Japan unveils new Christmas Frappuccino and holiday drinks for 2025
Ghibli Museum clock is now yours to take home with you
Step into Japanese culture with Converse’s new Japan-exclusive shoes featuring gods, sushi style
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Possessing Harry Potter’s Sword of Godric Gryffindor is now illegal in Japan
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
One of Japan’s most beautiful hot spring towns announces new limits on number of day trippers
One Japanese man has eaten at the same beef bowl restaurant for over 1,800 days in a row
Sukiya celebrates new Crayon Shin-chan anime film with special beef bowls topped with yakisoba
Japan Super Budget Dining – What’s the best way to spend 1,000 yen at beef bowl chain Sukiya?
We embrace Chigyu, the most controversial beef bowl in Japan
The Gentleman’s Cheese Beef Bowl, invented by Mr. Sato
Sukiya’s upcoming “Triple Garlic Mix” menu items are so pungent they come with a breath refresher
Japanese man who ate at same beef bowl chain for 2,000 days in a row announces he’s gotten married
What happens when you accidentally put a gyudon beef bowl meal through the washing machine
Yoshinoya studying what happens to the body after three months of eating beef bowls
This cheap Japanese beef bowl fast food chain now has beautiful, delicious frozen desserts
American visits Japan, wonders why McDonald’s only sells beef bowls, not burgers
Sukiya beef bowl chain makes Japanese New Year fun with limited-edition fukubukuro
We make our own version of Japan’s new Yakisoba Gyudon Omu Curry MIX bowl
Demon Slayer teams up with beef bowl chain to excite fans, test their dexterity with Tanjiro bowl
Two of Japan’s biggest chains travel to disaster-stricken Kumamoto to hand out free beef bowls
Leave a Reply