For generations, Rolls-Royce has been the most exalted name in British automaking. Yes, the Mini may have had the most historical significance. Various models of MGs and Triumphs provided immense pleasure for the driver at an affordable price, and Aston Martin did likewise at unaffordable ones. But for absolute presence and luxury, none of them could ever touch Rolls-Royce.
For its latest showcase model, though, the carmaker with a history as English as high tea looked east for inspiration, and the result is the Serenity Phantom, a car decorated in silk and cherry blossom motifs that looks like it’d be as appropriate for transporting a member of the Japanese imperial family as a British royal.



















New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Temple with 600-year-old tree near busy Tokyo station is like a tranquil pocket dimension
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Randy’s Donuts opens first-ever branch in Japan, brings L.A.’s donuts to Tokyo【Photos】
Haku is…Chihiro’s dead brother? Studio Ghibli fans blown away by Spirited Away theory
Is Burger King’s Big Mouth Burger really as overwhelmingly meaty as promised? 【Taste test】
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Hayao Miyazaki gifts autographed Ghibli anime cel to president of France[Photo]
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Pokémon hot spring footbath opening in Japan this spring
Studio Ghibli croquettes not to eat, but to keep your stuff in, going on sale in Japan[Photos]
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Secret staff cafeteria in Tokyo is a hidden gem you won’t find in travel guides
Tinder just opened a convenience store in Japan, aimed at adults only
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Haku is…Chihiro’s dead brother? Studio Ghibli fans blown away by Spirited Away theory
Is Burger King’s Big Mouth Burger really as overwhelmingly meaty as promised? 【Taste test】
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Hayao Miyazaki gifts autographed Ghibli anime cel to president of France[Photo]
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Hayao Miyazaki is getting worried about how his new anime is being marketed, Ghibli producer says
We visit the limited-time IKEA café in Tokyo
Starbucks Japan adds new Sencha Matcha Tea Frappuccino to its menu, but only at 28 locations
Japan Weather Association creates new words to describe merciless summer heat
List of anime directors fans expect the most from topped by….Goro Miyazaki?!