Itoen

From tea field to teacup: How do you make green tea from freshly picked tea leaves?

We spend a day on the farm learning how much work goes into a single cup of tea.

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Studio Ghibli introduces new character “My Neighbour Rice Ball” as part of ad campaign

The adorable new character appears in a charming story told over several new video clips.

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New drink for REAL MEN packs a COOL PUNCH on a hot summer day

Feeling thirsty? MEN’S CIDER COOL PUNCH (official name, no extra emphasis from our side) will cool you down, and reinforce your extreme manliness.

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