The new Kit Kat flavor draws inspiration from a specialty snack traditionally found at Japanese hot springs.
Nestle (Page 3)
Natural berry flavours from the ruby cacao bean make for a hot chocolate like no other we’ve ever tasted.
There’s even a sakura charm made from cherry blossom wood included in this year’s release.
Made from ruby cocoa beans, this new “fourth type of chocolate” promises a whole new Kit Kat flavour experience.
Containing real throat lozenge powder, this new release is one of the most unusual Kit Kats seen in Japan to date.
The unusual sweet is one of several new treats only available at a special Kit Kat Chocolatory store in Tokyo.
The new release is a great example of how big companies can support local businesses in the wake of a disaster.
With three cute box designs and adorable individual wrappers, this is the best way to send wishes for a lucky New Year.
With 18 hard-to-find Kit Kat items on the menu, this is an extremely rare opportunity you won’t want to miss!
According to Nestlé Japan, this is the first new nationwide Kit Kat series they’ve released in six years.
The Kit Kats here are served with a theatrical display of dry ice and biscuit pieces that allow you to blow “smoke” out your nose.
Customers will be able to create their own supercooled Kit Kats using ingredients like marshmallows and pretzels at the new “Below Freezing Chocolatory” pop-up store in Tokyo.




















Beautiful exclusive Totoro tenugui towel is a gift from Disney to Ghibli physical media buyers
Brand new Shinkansen bullet train unveiled in Japan… but it won’t carry passengers
Sanrio eco-friendly plushies are here for the earth-conscious lovers of all things kawaii
Cup Noodle releases cold-water instant ramen in Japan, but can it really be made with just cold water?
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Giant Snorlax, other snoozing Pokémon appear in Yokohama for Pokémon Sleeping Faces Research [Pics]
Taco sandwiches appear in Japan with new Lunch Pack sandwich pocket flavor[Taste test]
Studio Ghibli’s new moving keychains are the angry, adorable bugs from Nausicaa [Photos]
Japan now has human refrigerators inspired by Japanese vending machines
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Evangelion beautifully reimagined as iconic classical Japanese folding screen art series [Photos]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Giant Snorlax, other snoozing Pokémon appear in Yokohama for Pokémon Sleeping Faces Research [Pics]
Taco sandwiches appear in Japan with new Lunch Pack sandwich pocket flavor[Taste test]
Studio Ghibli’s new moving keychains are the angry, adorable bugs from Nausicaa [Photos]
Japan’s “edible fireworks” wagashi sweets return, but only for a limited time [Photos]
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Japan now has human refrigerators inspired by Japanese vending machines
If you love Pokémon and cats, you’ll love Japan’s cat Pokémon cat toys and feeding dishes[Photos]
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Japanese curry rice burger gets all the attention in Mos Burger’s new birthday celebration campaign
Japan’s popular curry chain Cocoichi has an elusive delivery-only noodle menu
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Starbucks Japan unveils new peach milk pudding drink that’s like a decadent dessert