The new Kit Kat flavor draws inspiration from a specialty snack traditionally found at Japanese hot springs.
Nestle (Page 3)
Natural berry flavours from the ruby cacao bean make for a hot chocolate like no other we’ve ever tasted.
There’s even a sakura charm made from cherry blossom wood included in this year’s release.
Made from ruby cocoa beans, this new “fourth type of chocolate” promises a whole new Kit Kat flavour experience.
Containing real throat lozenge powder, this new release is one of the most unusual Kit Kats seen in Japan to date.
The unusual sweet is one of several new treats only available at a special Kit Kat Chocolatory store in Tokyo.
The new release is a great example of how big companies can support local businesses in the wake of a disaster.
With three cute box designs and adorable individual wrappers, this is the best way to send wishes for a lucky New Year.
With 18 hard-to-find Kit Kat items on the menu, this is an extremely rare opportunity you won’t want to miss!
According to Nestlé Japan, this is the first new nationwide Kit Kat series they’ve released in six years.
The Kit Kats here are served with a theatrical display of dry ice and biscuit pieces that allow you to blow “smoke” out your nose.
Customers will be able to create their own supercooled Kit Kats using ingredients like marshmallows and pretzels at the new “Below Freezing Chocolatory” pop-up store in Tokyo.




















Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Studio Ghibli unveils new anime calendars and diary planners for 2027
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Family Mart joins forces with legendary sumo wrestler Chiyonofuji for new Convenience Wear collection
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Janken Kebab: Win at rock-paper-scissors and get extra fillings at this fun Japanese kebab shop
Is Tokyo’s Odaiba, once one of its trendiest neighborhoods, becoming a ghost town? [Photos]
Mister Donut releases new doughnuts that look and taste like Japanese sweet potatoes
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
This Japanese 7-Eleven has the most expensive drinks, and item, we’ve even seen at the chain
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
Nephew of Studio Ghibli director Hayao Miyazaki serves up Totoro Shaved Ice in Tokyo
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Janken Kebab: Win at rock-paper-scissors and get extra fillings at this fun Japanese kebab shop
Is Tokyo’s Odaiba, once one of its trendiest neighborhoods, becoming a ghost town? [Photos]
Mister Donut releases new doughnuts that look and taste like Japanese sweet potatoes
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
This Japanese 7-Eleven has the most expensive drinks, and item, we’ve even seen at the chain
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Beautiful 785-step Japanese shrine sando stairway walk is one very good reason to visit Kagawa
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Foreign travelers arrested in Japan following smash-and-grab robbery in Tokyo shopping mall
Anime and Hollywood movies cross over in new Universal Studios Japan merch collection
7-Eleven Japan goes viral for chilled soba that’s “too salty to eat”
Tokyo’s Haneda Airport opens new Terminal 1 North Satellite next month
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Mos Burger skips tsukimi burgers, crafts moon-viewing focaccia sausage sandwiches instead