A few days ago, we took a moment to appreciate the amazing combination of Japanese digital entertainment and traditional clothing in the form of the Super Mario kimono. The platforming hero isn’t the only Nintendo character being reimagined along classical Japanese artistic principles, though, as now the creatures of Pokémon have been reborn as hanafuda playing cards, resulting in adorably old-school designs appearing on fans, towels, tea cups, and more.
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You could make the argument that Nintendo is the most “Japanese” of the major video game companies. Obviously that’s a label you can’t apply to Microsoft, but even compared to internationally focused Sony, with design studios and production teams all over the world, more of Nintendo’s products are developed domestically, and many in Kyoto, the quintessential Japanese city.
So it’s kind of ironic that the company’s best-known character, Mario, is Italian. Still, the video game hero is one of the best choices for a symbol of Japanese pop culture, and now he’s been combined with Japanese traditional culture in an awesome Mario kimono.
I’m going to go out on a limb here and guess that a lot of our readers have fond memories of the glory days of the Nintendo Entertainment System. As nostalgic as the iconic piece of 8-bit hardware is for North American and European gamers, though, it’s even more so for Japanese fans, who got the equivalent Famicom years before the NES launched overseas.
Japanese humor website CuRAZY recently stopped to take a look back at all the time they spent with a tiny red controller in hand during their formative years, putting together this video of 13 Famicom experiences pretty much every Japanese gamer had.
Nintendo has recruited fashion model and singer Kyary Pamyu Pamyu to promote the New Nintendo 3DS game system before it launches in Japan on October 11. On a new website, Kyary Pamyu Pamyu introduces the system’s interchangeable “Kisekae Plates” (literally, dress-up plates). With these plates, players can customize the exterior design of the New Nintendo 3DS in countless ways.
In a new television commercial, Kyary Pamyu Pamyu plays dress-up by putting extravagant outfits on Mario, Link, and other familiar characters:
With just a few weeks to go until its launch in Japan, Nintendo has begun streaming an introductory ad for its new, analogue nub-toting 3DS.
Check out the video in full after the jump.
You have to hand it to Nintendo. While behemoth publishers like EA and Activision are constantly badmouthed for releasing sequel upon sequel, year after year, the house that made Mario somehow not only still commands tremendous respect from its fans, but, if sales data released earlier today is any indication, manages to make stacks of cash by releasing updated versions of games many of us first started playing more than a decade ago.
Next year the Super Famicom (SNES) will see its 25th birthday. In human years that will amount to 62 which means it’s time for the beloved console to begin taking stock of the days in front of it and make them count.
One Super Famicom in particular could feel the yellowing of its case and decided to scratch one more thing off its bucket list: climb Mt. Fuji. Acquiring the help of a human male, the Super Famicom set off to scale the iconic mountain and document the journey on Japanese textboard 2-channel.
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As much as I enjoy its larger screen, I’ve always found the overall design of Nintendo’s 3DSLL (XL in the West) a little off-putting. Compared to its sleeker, smaller brother, the LL somehow looks a little cheap and toy-like to my eyes, and I was disappointed to see that the newer model New 3DSLL would retain the same look as the existing model, albeit with differently coloured face buttons.
Thankfully, a new pair of protective cases has just arrived that will not only hide that chunky little portable’s somewhat awkward exterior, but give the console a giant dose of unnecessary cuteness. Presenting: the Bunny Cover from accessory makers CYBER Gadget.
It’s been a couple of weeks now since Kitty-gate, or “that time when someone at Sanrio said Hello Kitty wasn’t a cat and the world went nuts”. The issue has now, hopefully, been laid to rest, and we can all get back to watching videos of chubby cats pushing toy wagons around and debating things like which flavour of Pringles is best (answer: Sour Creme and Onion).
But a line in a recently published Japanese gaming guide has now suggested that yet another much-loved character is not what he first seemed. Rather than simply being the giant pink blob that we always thought him to be, it would seem that Nintendo’s marshmallow-faced mascot Kirby is actually “a person” – something that has greatly amused the internet-using public here in Japan.
We’ve seen plenty about virtual girlfriends, fun little apps that provide you with all the charms of an attractive girl (well, almost all) without the inconvenience of having to deal with a real person. Well, what if you’ve been waiting for the crossdressing male version…?!
In Dolly Kanon, the newly announced Nintendo 3DS game from Happinet, you can take on the role of musical producer as you manage your secret cross-dressing boyfriend’s career as a music idol!
In the latest issue of long-running UK gaming magazine Edge, industry legend and creator of Super Mario Bros. Shigeru Miyamoto sits down to talk about the direction in which Nintendo is heading. During the interview, which spans several pages and touches upon subjects ranging from upcoming title Splatoon to the lack of young talent at the company, the veteran game designer is quoted as saying that casual gamers are “pathetic” for not wanting to delving and getting the most out of video games.
A handful of gaming news sites immediately leapt on this statement and ran with it, hinting that Nintendo may be about to turn their backs on the very people who made products like the Nintendo DS and Wii the hits they were. But did Miyamoto honestly just diss the casual gaming public? We really don’t think so.
If you’re the kind of person who likes video games and isn’t dead inside, chances are you’re looking forward to Super Smash Bros. for 3DS and Wii U, due to release later this year. The comic fighting game’s creators have been teasing us for what feels like decades now by slowly revealing which characters will be available to play as, talking of trimming the fat while simultaneously revealing what appears to be every Nintendo character under the sun.
If the following “leaked” screenshots and video are to be believed, however, Nintendo’s character roster-teasing days are about to come to an abrupt end.
Heading to Tokyo Game Show this year? We certainly are, and with just under a month to go, we’re itching to try out the newest games and watch the exclusive previews that exhibitors are no doubt already preparing. But there’s one other thing (yes, besides the booth babes) that we’re excited to get a look at: the video game merchandise!
And this year, there are a couple of items we already have our eye on: a pair of limited edition Kirby-themed t-shirts, which have just been revealed by makers San-ei Boeki.
A few weeks ago, the handlers of the Pokémon franchise announced the Pikachu Tairyou Hassei Chu, or “An Outbreak of Pikachus” event. First they brightened our day with a TV ad showing the adorable Pocket Monsters hanging out in a shopping mall. Then they teased us with a photo of the electrified rodents landing on the dock.
And now, they’re here!
We grabbed our cameras and went Pikachu hunting in Yokohama, and we were not disappointed. We were, though, almost completely paralyzed by the awesome overdose of cuteness that comes from a parade of a pack of 20 Pikachus.
Nicknames can be confusing things, especially when they’re the only name by which you’ve ever known someone. I can clearly remember the moment when my friend’s Japanese wife looked at me with a mixture of surprise and betrayal, for example, when she found out that Phil (or “Firu” as it’s awkwardly pronounced in Japanese) is in fact short for Philip.
But after learning that the same green dinosaur that I’ve traversed hundreds of levels, raced go-karts and carried baby Mario back to his parents with since I was about 10 years old isn’t actually called Yoshi, I can kind of understand why she was so shocked.
Nintendo’s business is in dire straights, and has been for three consecutive years. Perhaps that’s why the company let Mercedes-Benz sponsor three new cars into its cartoonish racing game for the Wii U, in the form of a free downloadable content (DLC) package set to release at the end of the month.
With schools in both Japan and abroad on summer vacation, we’re right in the prime seasons for pop culture events like San Diego Comic-Con and Chiba Prefecture’s Wonder Festival. We recently attended both, snapping pictures of all the cool cosplay costumes, but the hobby’s most prestigious gathering was yet to come.
Last weekend the 2014 World Cosplay Summit was held in the city of Nagoya. Our own cosplay efforts aren’t quite competition-level, but that didn’t mean we couldn’t enjoy all the awesome costumes that were, so we grabbed our camera and hopped on the Shinkansen.
Just under a week ago, a fan-made video featuring Nintendo’s Super Mario appeared online. Titled “Smash Bros. Mario Jumps Into Battle”, it showed the portly plumber doing a bit of shopping in a real-life Tokyo store before realising that he was late for his appointment in Nintendo’s upcoming brawler, Super Smash Bros. for Wii U and 3DS, and dashing across the capital city.
Due to its incredible animation and clever blending of real and computer-generated images, the video was quickly picked up by a number of gaming news sites (and shared on our own Facebook page) and scored thousands of hits in the blink of an eye. But even short videos like this don’t just pop out of question-mark blocks; they take weeks of hard work…




















Viral 3D ice creams land in Japan… but are they worth the hype?
This Osaka laundromat wants to clean more than your clothes; it also wants to clean you
China’s don’t-go-to-Japan warning seems to be affecting Osaka’s Namba and Dotonbori neighborhoods
Japan’s EF English Proficiency Index rank drops for 11th straight year, hits lowest ever
Hoisu: The phantom Japanese sake that can’t be purchased in stores
Japanese company selling bear-proof automatic doors
Wendy’s Japan replaces bun with meat in new sandwich, touts its low-carb nutritional merits
New anime mecha figure’s pilot is…you!?!【Photos】
Major Japanese noodle chain is closing on Christmas Eve so workers can spend time with families
Crazy cockpit desk configuration is every lazy gamer’s dream come true
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Japan considering raising international traveler departure tax even more than previously reported
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Shibuya’s Don Quijote?
Is China’s don’t-go-to-Japan warning affecting tourist crowd sizes in Nara?
Studio Ghibli stamps lift your spirits with motivational phrases from Totoro
Japanese town suing resident for being a jerk
Is Kyoto less crowded with tourists after China’s don’t-go-to-Japan warning?【Photos】
You can now buy a Japanese train station clock in Japan
Japanese police attempting to clamp down on “zombie cigarettes”
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Japanese government considering tripling departure taxes to combat overtourism
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Japanese company selling bear-proof automatic doors
Wendy’s Japan replaces bun with meat in new sandwich, touts its low-carb nutritional merits
New anime mecha figure’s pilot is…you!?!【Photos】
Major Japanese noodle chain is closing on Christmas Eve so workers can spend time with families
Crazy cockpit desk configuration is every lazy gamer’s dream come true
Studio Ghibli’s new desktop Howl’s Moving Castle will take your stationery on an adventure
Japan’s Shinkansen trains are getting a Super Mario makeover【Pics】
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Shibuya’s Don Quijote?
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Top cosplayer Enako’s Christmas cosplay is here, but is “Santacos” really an accurate term?【Pics】
This bra and pantie set is a JoJo’s reference【Photos】
Studio Ghibli adds new Kiki’s Delivery Service music box to its anime merchandise shop in Japan