pickled ginger
Chili peppers, pickled ginger, and potato do battle with anko, mayo and chocolate inside these seemingly hard-to-stomach combos.
Our Japanese reporter Ahiruneko is an admitted gari (pickled ginger) maniac. Whenever he goes into a sushi restaurant he’s sure to polish off as much of the pink sweet and sour flakes as he does actual sushi. Yes, for Ahiruneko, sushi just wouldn’t be sushi without gari.
But one day he heard some troubling news. Word had it that Kentucky Fried Chicken restaurants in Russia were selling a chicken sandwich topped with gari. “What are the Russians thinking?!” thought our reporter as he set out in search of these mythical creations…
In Japan, the is no more dominant name in the ready-to-eat pickled ginger game than Iwashita New Ginger. Their stalks of sweet and spicy roots soaked in vinegar and sugar are sure to satisfy those looking for an all-natural snack.
But don’t think for a second that Iwashita is resting on those laurels. They are constantly creating innovative promotional ideas to make people aware of just how satisfying their pickled gingers are. Starting on June 20 they will be opening the Iwashita New Ginger Museum, and to commemorate this opening they’ll be selling the exclusive Iwashita New Ginger penlights pictured above!
The pickled ginger business certainly is competitive. At least it appears to be since food producer Iwashita has been working extra hard at getting some brand awareness going. First they released an iPhone case with a replica of their Iwashita New Ginger brand pickled ginger sticks on it. However, everyone just thought they looked like penis nunchaku.
Now Iwashita is back with a new campaign they hope will win over the masses. It’s called the “Attempt! 10,000 Head Project!” where they hope to photograph ten thousand people wearing a giant pickled ginger or shallot on their heads. Why you ask?
With the plethora of iPhone cases available, it’s hard to get a truly unique one. Sure you could get one bearing your favorite anime character or sports team’s logo, but those are a dime a dozen and wouldn’t stand out for a second. No, if you want to truly be an individual, you need to slap on this iPhone case produced through the cooperation of smartphone accessory maker Hamee and pickled ginger producer Iwashita’s New Ginger. We guarantee you’ll turn more than a few heads with a 5-inch rod of ginger stuck to the back of your iPhone 5 or 5s.
MOST POPULAR
Now
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
How to speak Japanese like a gyaru【2024 edition】
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
Police called out to investigate suspicious Santa in Wakayama
Start saving room now – Japanese grocery store’s biggest sushi roll yet is coming for Setsubun
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Is this the most relaxing Starbucks in Japan?
Draw like a Studio Ghibli anime artist with exclusive watercolour set approved by Hayao Miyazaki
More people in Japan quit sending New Year’s cards and many have started to regret it
Weekly
- 7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Starbucks Japan releases new zodiac chilled cup drink for 2026
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too- Is this the most relaxing Starbucks in Japan?
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Large amount of supposed human organs left in Osaka marketplace- Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Monthly
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes- 7-Eleven Japan starts new temporary luggage storage service in over 300 branches
- Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
- Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area- Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer- Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
RECOMMENDED STORIES
Start saving room now – Japanese grocery store’s biggest sushi roll yet is coming for Setsubun
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Is this the most relaxing Starbucks in Japan?
Draw like a Studio Ghibli anime artist with exclusive watercolour set approved by Hayao Miyazaki
More people in Japan quit sending New Year’s cards and many have started to regret it
Dragon Quest Burgers and Slime drinks are coming to McDonald’s Japan【Video】
Large amount of supposed human organs left in Osaka marketplace
Dragon’s Maze: Japan’s built-by-hand giant labyrinth that gets bigger and harder every year
The best cosplayers from Day 2 of Winter Comiket 2024【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Hotel’s amazing breakfast buffet shows why it’s your loss if you skip Nagoya on your Japan trip
This hot springs town in Japan sets fire across a mountain every winter in a beautiful tradition
Take it From a Native! Recipe for Delicious Japanese Curry as Found at Coco Ichiban
-
