pickled ginger
Chili peppers, pickled ginger, and potato do battle with anko, mayo and chocolate inside these seemingly hard-to-stomach combos.
Our Japanese reporter Ahiruneko is an admitted gari (pickled ginger) maniac. Whenever he goes into a sushi restaurant he’s sure to polish off as much of the pink sweet and sour flakes as he does actual sushi. Yes, for Ahiruneko, sushi just wouldn’t be sushi without gari.
But one day he heard some troubling news. Word had it that Kentucky Fried Chicken restaurants in Russia were selling a chicken sandwich topped with gari. “What are the Russians thinking?!” thought our reporter as he set out in search of these mythical creations…
In Japan, the is no more dominant name in the ready-to-eat pickled ginger game than Iwashita New Ginger. Their stalks of sweet and spicy roots soaked in vinegar and sugar are sure to satisfy those looking for an all-natural snack.
But don’t think for a second that Iwashita is resting on those laurels. They are constantly creating innovative promotional ideas to make people aware of just how satisfying their pickled gingers are. Starting on June 20 they will be opening the Iwashita New Ginger Museum, and to commemorate this opening they’ll be selling the exclusive Iwashita New Ginger penlights pictured above!
The pickled ginger business certainly is competitive. At least it appears to be since food producer Iwashita has been working extra hard at getting some brand awareness going. First they released an iPhone case with a replica of their Iwashita New Ginger brand pickled ginger sticks on it. However, everyone just thought they looked like penis nunchaku.
Now Iwashita is back with a new campaign they hope will win over the masses. It’s called the “Attempt! 10,000 Head Project!” where they hope to photograph ten thousand people wearing a giant pickled ginger or shallot on their heads. Why you ask?
With the plethora of iPhone cases available, it’s hard to get a truly unique one. Sure you could get one bearing your favorite anime character or sports team’s logo, but those are a dime a dozen and wouldn’t stand out for a second. No, if you want to truly be an individual, you need to slap on this iPhone case produced through the cooperation of smartphone accessory maker Hamee and pickled ginger producer Iwashita’s New Ginger. We guarantee you’ll turn more than a few heads with a 5-inch rod of ginger stuck to the back of your iPhone 5 or 5s.
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