Iwashita New Ginger

We ride one of Japan’s most accidentally terrifying trains

It’s far scarier when it’s not meant to be scary.

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Wear your love of pickled ginger on your sleeve, bag, or keys with new capsule toy line

A giant in capsule toys teams up with a giant in pickled ginger for the first time ever.

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We can’t believe it’s edible! Pink curry has surprising single coloring ingredient

You’ll never believe the food item used to create this pink color. Can you spot it?

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Iwashita New Ginger’s souvenir penlight gets pulled from shelves after obscenity complaints

It keeps getting harder and harder to market a pickled ginger snack these days.

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In Japan, the is no more dominant name in the ready-to-eat pickled ginger game than Iwashita New Ginger. Their stalks of sweet and spicy roots soaked in vinegar and sugar are sure to satisfy those looking for an all-natural snack.

But don’t think for a second that Iwashita is resting on those laurels. They are constantly creating innovative promotional ideas to make people aware of just how satisfying their pickled gingers are. Starting on June 20 they will be opening the Iwashita New Ginger Museum, and to commemorate this opening they’ll be selling the exclusive Iwashita New Ginger penlights pictured above!

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