rum raisin
Despite the popularity of goodies like Kit Kats and Oreos around the world, most countries sell only the original flavors of such snacks with perhaps one or two flavor variations on the side. This area, however, is where Japan goes totally nuts with novel and often downright bizarre marketing campaigns to introduce the latest flavors of ordinary snacks—just ask anyone who’s ever had the courage to try wasabi Kit Kats or strawberry chocolate-covered shrimp chips!
Case in point, confectionery and baked goods company Yamazaki Nabisco has unveiled its newest flavor of the popular Oreo cookie: rum raisin.
Ice cream is one of those foods that is so delicious, people tend to eat it year round regardless of the plunging temperatures around them. So for the past 15 years, Häagen-Dazs has been releasing special fall/winter flavors in Japan, such as the extremely popular rum raisin. But this year, the beloved ice cream maker has an azuki bean-flavored variety coming out in early October, and Japanese netizens are already clearing out space in their freezer to stock up.
MOST POPULAR
Now
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
What’s the best way to spend 1,000 yen at Denny’s in Japan?
Magical senzu beans from Dragon Ball now available in chocolate form!
Naruto and Converse team up for new line of shinobi sneakers[Photos]
A look back on 40 years of Japanese schools banning stuff
The Hayao Miyazaki anime we never got – New art book reveals Ghibli legend’s unrealized concepts
7-Eleven Japan’s sakura sweets season is underway right now!
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Weekly
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Tokyo Skytree turns pink for the cherry blossom season
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Starbucks Japan adds new sakura Frappuccino and cherry blossom drinks to the menu
Japan just had its first same-month foreign tourist decrease in four years
Burning through cash just to throw things away tops list of headaches when moving house in Japan
Monthly
Japan’s newest Shinkansen has no seats…or passengers [Video]- Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism- The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth- Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home- Japan’s newest Shinkansen has no seats…or passengers [Video]
- Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
RECOMMENDED STORIES
Naruto and Converse team up for new line of shinobi sneakers[Photos]
A look back on 40 years of Japanese schools banning stuff
The Hayao Miyazaki anime we never got – New art book reveals Ghibli legend’s unrealized concepts
7-Eleven Japan’s sakura sweets season is underway right now!
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Rage against the smoothie machine with this 7-Eleven drink hack【Taste test】
Super Budget Dining in Japan – What’s the best way to spend 1,000 yen (US$6.70) at Saizeriya?
Testing out Japan’s portable no-electricity multi-function washing/drying machine【Pics】
Japan Super Budget Dining – What’s the best way to spend 1,000 yen at Doutor?
Senkoji: The Japanese temple that’s more like a theme park to heaven and hell
If Fast and Furious was about 1970s Japanese truckers, this dekotora would be the star【Photos】
Japan Super Budget Dining – What’s the best way to spend 1,000 yen at Yoshinoya?
Viral 3D ice creams land in Japan… but are they worth the hype?
Japan Super Budget Dining – What’s the best way to spend 1,000 yen at beef bowl chain Sukiya?
-
