25 years after the Suica Penguin helped revolutionize how Japan buys train ticket and shops, JR’s plans for the future don’t include the character.
Suica
Suica and Pasmo cards that you can buy anywhere without registering personal data will be back in time for the spring travel season.
The two easiest ways to pay for train tickets, and a whole bunch of other stuff, make their long-awaited return.
Suica and Pasmo have become an ubiquitous part of life and travel in Japan, but you can’t get a new card for either.
You may have heard the name Takeshi Natsuno before. A Keio University professor, former Senior Vice President at NTT Docomo, Sega Sammy big-wig, and creator of i-mode, he is by all accounts an intelligent, not to mention extremely tech-savvy, dude. So you can imagine the surprise the good residents of the city of Sendai felt when he took to his Twitter account earlier this week to publicly disparage their home town as being “too lame for words”.
Just what prompted this sudden outpouring of ire? Well, it seems Mr Natsuno felt rather short-changed when he attempted to use his prepaid Suica IC Card to ride the Sendai subway. Suica is a Tokyo-based IC card system. Sendai is not in Tokyo. You can probably see where this is going.
You may recall we reported a while ago on JR East’s Suica penguin mascot character being turned into a totally yummy-licious looking cream-filled bread. Now, Suica Penguin, as the mascot is known, has become a beautiful cake that’s attracted a fair bit of attention on the Japanese Internet recently. Of course, we couldn’t ignore such buzz involving a confection that’s bound to look adorable as well as taste delectably sweet, so we sent one of our reporters off on a mission to try the penguin cake everyone seemed to be talking about and provide our readers with a first-hand account. So, was the cake as cute and tasty as we expected?
If you’ve ever used public transport in Japan, you may have seen the Suica card, the smart card you can use to pay the fare on Japanese transport systems, named after the onomatopoeic phrase “sui-sui“, meaning to swim or glide smoothly. You may even have noticed that they come adorned with an adorable mascot penguin character, known simply as the “Suica Penguin“. But did you know that the Suica Penguin has now been transformed into a form of delicious confection?
Apparently, the Suica Penguin is irresistibly cute in edible form as well, and the penguin bread is selling like crazy! Naturally, we had to get our hands on a couple and see for ourselves what made it so special.
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