We don’t know what it is about huge companies these days, but they really like to make us feel the feels recently. When did they all have a financial meeting and decide to spend money on making us cry? These commercials are emotional, beautiful and give us hope that even with all the bad in the world, moments of undeniable good can still be found and cherished.
Inspired by true events, this commercial really gives off a “Humans of New York” vibe even though it’s an advertisement for life insurance. Get your tissues ready because, when children show how much they care about their parents, it really warms the cockles of our hearts.



















Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japanese Pokémon card shop grabs scissors as part of its plan to keep scalpers away
Does one of Japan’s favorite chocolate brands work with the Pringles chocolate hack?
Japan’s rice warehouse stockpile rate hits record high as consumers, restaurants reject high prices
Does the Fukuryumon Chinese restaurant in Koenji offer the best lunch deal in Tokyo?
We sent two Japanese elementary school kids on a Mother’s Day shopping mission at a 100 yen store
Japanese hair salons going bankrupt in record numbers
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Holy Fungus Mud Volleyball is Japan’s most filthily beautifying bacteria event of the summer!
Foreign tourist needs ambulance to pick him up at Mt. Fuji after hiking closed trail
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases new anime keychains that are like miniature figurines
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
We sent two Japanese elementary school kids on a Mother’s Day shopping mission at a 100 yen store
Japanese hair salons going bankrupt in record numbers
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Holy Fungus Mud Volleyball is Japan’s most filthily beautifying bacteria event of the summer!
Foreign tourist needs ambulance to pick him up at Mt. Fuji after hiking closed trail
Hiker needs to be rescued from Mt. Fuji twice in five days for very dumb reason
Police in Osaka file charges against resident for serial pigeon/crow feeding
We turn to a shady Amazon Japan gadget to try to stop Tokyo crows from stealing our hangers
Zunda Shake vending machine lets you taste samurai culture in milkshake form
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Studio Ghibli releases new anime keychains that are like miniature figurines
Is Mister Donut’s all-you-can-eat Donut Buffet still worth it?
Seaweed bread is one of the most unusual baked goods in all of Japan