White Day is mainly about giving thank you presents to the people who gave you Valentine’s Day chocolate, but now it’s also about sharing snapshots of adorable felines.
In Japan, March 14 is known as White Day. Coming exactly one month after Valentine’s Day, on which Japanese women give gifts not only to their romantic partners but also to their male friends and coworkers, White Day is when guys are expected to return the favor by giving a present of their own.
Of course, if you didn’t give out any Valentine’s Day gifts, you’re out of luck as far as receiving anything on White Day goes. But regardless of what you did or didn’t do back in February, one thing we can all enjoy this White Day is the cascade of white cat photos flooding the Japanese Twitter community.
https://twitter.com/Shirokanesora/status/709290593168416768呼ばれた #今日はホワイトデーだから白い猫さんの写真をアップしよう pic.twitter.com/6TjiVsBmej
— 小林あかね (@coba_aka) March 13, 2016
小雪さんも参加。#今日はホワイトデーだから白い猫さんの写真をアップしよう pic.twitter.com/pw6vx2wulR
— 姫野桂@『ルポ 高学歴発達障害』発売中 (@himeno_kei) March 14, 2016
Japanese Twitter users have been offering up photos of snowy kitties with the hashtag #今日はホワイトデーだから白い猫さんの写真をアップしよう, which translates as “Since it’s White Day, let’s upload pictures of white cats.” Some of them look cozy…
🐾うちの白猫😻大福🐾 #今日はホワイトデーだから白い猫さんの写真をアップしよう pic.twitter.com/hp7o4f5Imd
— み~すけ♪(ฅ'ω'ฅ)♪ (@ricky_tyamu_noa) March 14, 2016
…some look playfully silly…
やや白い笑
— いちじく (@icjk_75) March 13, 2016
#今日はホワイトデーだから白い猫さんの写真をアップしよう pic.twitter.com/V5s6iQ1h7M
…and some look just a little sinister, like this one that’s oddly fascinated by a model of a dog’s skeleton.
▼ Is…is it checking for structural weak points to attack?
私の買ったものにいちいち何か言いたいサファイアくん。最初呆れたくせに「やっぱ可愛いね」みたいのなによ~(。-∀-)#今日はホワイトデーだから白い猫さんの写真をアップしよう pic.twitter.com/241Td1KxzL
— Phantom Jewelry (@michikoholic) March 14, 2016
▼ And if it finds any, is it going to report them to this guy?
https://twitter.com/aya_ginnami/status/709227080454541313 https://twitter.com/aya_ginnami/status/709228279882862592こんなタグが… #今日はホワイトデーだから白い猫さんの写真をアップしよう
— ねこ専務秘書【公式】 (@D56_secretary) March 14, 2016
ホワイトデーなので普段以上に白さをアピールしていますね専務♡ pic.twitter.com/slmus5r8ya
Many people adhered to the exact wording of the hashtag…
#今日はホワイトデーだから白い猫さんの写真をアップしよう
— MEOW (@meow_1000) March 14, 2016
素敵すぎるタグありがとうございまーす! pic.twitter.com/aqCfS9D4eh
…but others went with a much liberal interpretation of the “White Cats on White Day” fun.
▼ Those white patches count, right?
#今日はホワイトデーだから白い猫さんの写真をアップしよう
— バル山だったりバルバトスだったり (@barbatoskoarai) March 14, 2016
キジシロで多少白いからいいだろ
だめ? pic.twitter.com/5hVj23NmUQ
おはようございにゃす✨💕
— 一万兄弟 (@10000_bros) March 13, 2016
今日も寒いにゃ〜😱
みにゃさま暖かくしてお過ごしください🌸
今日もよろしくにゃ〜🎀💕#マンチカン #今日はホワイトデーだから白い猫さんの写真をアップしよう #猫モフー pic.twitter.com/SW0XUgsq5g
After all, the more the merrier, and cuter, right?
Source: IT Media

A parade of Sanrio characters celebrate Cat Day over Twitter with cat ears and more
Sleeve cats are taking over the internet in Japan this winter
Japanese cats appear to be building resistance to cat-deterrent spikes, Twitter reveals【Photos】
We’ll take our kitties to go! Cats hanging out in bags will brighten your day 【Pics】
Ninja cats blend into their surroundings in photos on Japanese Twitter 【Pics】
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Expo 2025 mascot Myaku-Myaku to release tastefully erotic photo book
Japanese man drives truck that’s on fire directly to fire station, drops flaming potatoes[Videos]
Tied to a desk but wish you were outdoors? Grab yourself a lawn-feel keyboard!
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Move over, Grumpy Cat, you’ve got competition in Japan!
Japanese Twitter user’s post pretty much sums up cat ownership
Japanese netizens fall in love with super long cat, flood Twitter with long cat memes
Happy Java sparrow Day! Pet owners celebrate their adorable birds on Twitter【Photos】
Japanese Twitter’s latest feline celebrity proves that cats will literally attack anything
Japanese Twitter freaks out over cartoonist’s cute cat freaking out over its tail 【Video】
Japanese Twitter’s definitive collection of “Wait, that’s not a cat!” moments【Photos】
These cats caught napping in the cutest ways will brighten your day【Photos】
Japanese Twitter users prove that cats and expensive TVs don’t make good friends
Cosplayers and models share selfies to celebrate Bikini Day in Japan
Japanese cat owns all the things and he won’t be letting you near his fan this summer
Japanese cats commandeer space heaters, owners left shivering from cold and cuteness 【Photos】
Here is a collection of sweet and silly cats to help warm you this winter 【Photos】
Cute cat stays cool in Japanese heat by snuggling up inside Dyson fan
Japanese cat wows the internet with an insatiable hunger for vegetables