
Try this life hack to get the most out your eel chips
This 20 July marked a special day in Japan known as Doyo Ushi no Hi. It’s a date tied in with Chinese astrology that is said to coincide with the hottest days of the year. An old custom of this day says that eating a food that begins with the letter “u” brings health and good fortune.
Over time the most popular of these “u” foods was unagi, known in English as eel.
However, due to overconsumption, the eel population has been in decline, causing the fish to become a threatened species. Even for those who don’t give a hoot about the environment, this means trouble in that prices are steadily climbing. Various groups have been working on solutions to this problem such as raising catfish that taste just like eel.
But perhaps the most elegant solution was developed by Lawson convenience stores and leading maker of rainbow chips, Calbee: eel flavored potato chips. By simulating the savor of the slippery sea dwellers, these chips are a more sustainable solution to the current eel crisis.
Inspired by this creativity, our writer Ahiruneko took things one step further with a revolutionary new recipe! One of the most popular ways to consume eel is atop a bowl of rice in a dish known as unagi-don, so why not unagi-chip-don?
Here’s the recipe. You may want to bookmark this page because it might be hard to remember.
Ingredients
- 1 bag of Calbee Grilled Eel Potato Chips
- 1 serving of rice
Step 1
Open a bag of Calbee Grilled Eel Potato Chips.
Step 2
Put chips onto rice, evenly is preferred.
Et voila! Ahiruneko was surprised that this recipe, which he admits was intended to be a goof, tasted even better than he expected. The eel flavor came through and reminded him of a light bowl of real unagi-don on a blistering hot day. However, the texture of the chips gave it a whole new element of enjoyment.
Next he added some real eel sauce to the mix for an even more authentic feel.
Strangely, the more he ate, the more it began to taste like the extremely tender meat of actual eel. Then he realized the humidity from the rice was making the chips softer, almost as if they were transforming into eel. How awesome is that?
Completely energized by his discovery, Ahiruneko was eager to share it with his coworkers. He first approached Yuichiro Wasai with a fresh bowl of unagi-chip-don.
▼ Yuichiro: “It’s all right. You think it might be better without the chips though?”
Sadly, Yuichiro turned out to be a man without vision. Nevertheless, Ahiruneko assures all of us that putting eel flavored potato chips on a bowl of rice is not just a delicious snack but a great way to help the fragile ecosystem.
If you don’t have eel chips in your country, then just substitute it with whatever threatened-species-flavored chips are sold there. Failing that, um, I dunno… Pepsi chips?
Photos: SoraNews24
[ Read in Japanese ]










New “wet” potato chips revolutionise the snack industry in Japan
New “Rainbow Potato Chips” are disappointingly not multi-colored, but delightfully multi-flavored
Natto-flavored potato chips are now yours for the taking (or trashing) in Japan
Lotteria releases an unadon eel rice bowl burger in Japan for a limited time
Potato Chip Rice may be our easiest rice cooker recipe yet!
Tokyo Skytree turns pink for the cherry blossom season
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Tokyo cafe staffed by robots piloted by paralyzed and otherwise housebound people
Japan’s first-ever capybara cat cafe opens in Tokyo
You’re not seeing things, that’s a cat selling roasted sweet potatoes
New Mochi Cream Doughnuts from Mister Donut pay homage to Japanese confectionery
Japanese bikini model bursts fan’s nude hot spring video fantasy bubble
Man arrested in Japan after leaving car in coin parking lot for six years, racking up three-million-yen bill
In the name of the moon, Sailor Moon feminine pads will absorb your menstrual flow!
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Poop is in full bloom at the Unko Museums for cherry blossom season
Now is the time to visit one of Tokyo’s best off-the-beaten-path plum blossom gardens
Playing Switch 2 games with just one hand is possible thanks to Japanese peripheral maker
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
We try Japan’s new “wet potato chips” — A moist revolution or soggy defeat?
Smelliest sushi in Japan to become potato chip flavor
KFC-flavor potato chips returning to Japan after a nearly decade-long absence
Get ready for a cherry-blossom-flavored spring with Sakura Butter potato chips from Calbee!
Japan’s new KFC-flavor potato chips don’t taste like KFC, but they do taste like chicken【Taste test】
Japanese snack food maker introduces new potato chips…for women!
Our natto maniac verifies the legitimacy of fermented soybean-flavored potato chips【Taste test】
Potato chip-flavor fried chicken now on sale at convenience stores in Japan
Calbee goes spicy with two new potato chip flavors — Thai tom yum kung and Sichuan-style tofu!
Japanese potato chip Rubik’s Cubes coming soon
Green tea chocolate-covered potato chips arrive in Japan! 【Taste test】
A call to arms: 5 Japanese potato chip flavours the west badly needs
Japan’s newest potato chip flavor: Convenience store fried chicken
Japanese mandarin-orange-flavored potato chips make a comeback!
Make potato chips twice as delicious by soaking them in green tea before eating them【SoraKitchen】