
I mean, we love Transformers as much as the next guy… but why does this exist?!
There are a lot of weird products out there, and let’s be honest, a lot of them come from Asia. The Daiso is a major source, but you can find bizarre and even useless things like spinning Disco Santas and the Plastic Bottle Bottom Cap from all kinds of stores (I’m looking at you, Wish!).
Today’s weird and wonderful product is something truly special: a kid’s digital watch featuring Elsa and Olaf from the popular Disney movie Frozen. “Psh, that’s not very interesting,” you scoff. Oh, but it is. Because this watch transforms into a weird, pink-and-white Elsa robot.
アナ雪の腕時計を入手しました pic.twitter.com/l3yBHVkfIg
— EXCEL (@EXCEL__) January 18, 2020
Twitter user @EXCEL__ shared the transforming Frozen watch on their Twitter page, and Japanese netizens quickly became obsessed. Look how it changes from a watch…
To a sprawling figure…
To a sturdy-looking robot with tiny, tiny hands!
Putting aside the fact that pink and white aren’t even Elsa’s colors, what’s most shocking about this watch is the head of this transforming watch. It’s just so…itty-bitty!
— EXCEL (@EXCEL__) January 18, 2020
Why is it so small?
And…is that supposed to be Elsa? Oh…dear…
▼ The yellow corneas almost make it a thing of nightmares…
It’s a cool concept that would work with tons of other franchises–Gundam, for example, or–what’s that one popular toy series called that was also made into a cartoon and a series of movies? Oh yeah, Transformers. But Frozen has literally nothing to do with robots, and Elsa is not, in fact, a Transformer.
▼ Or is she?!
— Watamotist (@watamotist) January 19, 2020
There’s also this variation on the idea, perhaps made by a different company, that features Elsa in a robot costume that, frankly, looks eerily like a certain character’s costume from another Disney movie, Big Hero 6. Strangely, when taking on its final form, this one looks even more Transformer-like, with a head that, albeit still too small for its body, at least looks like it belongs on that body.
▼ In some confusing way, this one does feel like it’s more…appropriate? Don’t ask me how.
こんにちは
— yukoex (@yuk0ex) January 19, 2020
色違い?(というか顔違い)持ってます..!
いろんな種類があるんですね… pic.twitter.com/aXOV4ztwRu
Of course, these watches are so bizarre and funny that tens of thousands of netizens couldn’t help but like and retweet it, with comments ranging from confusion, to amusement, to admiration.
“Wait, was the movie about Elsa fusing with a robot to become a character [from the old anime] Space Ironmen Kyodyne, and exterminating Hans’ country?”
“For what purpose does it transform?”
“Oohh, so Elsa was a transforming robot. I get it.”
“*clatter* *bang* *clang* Let it go!!”
“*robot voice* The cold never bothered me anyway”
“The head coming out last created quite a shock lol”
Though it’s unclear where @EXCEL__’s watch came from, this second watch appears to be one of the “Hero Watch” series, which includes other watches that transform into robots while featuring various popular characters, like Batman, Captain America, and Cartoon Network’s Ben 10.
▼ …who looks kind of like the Hulk.
ベン10にも有りました。他にも色々あるみたいです。 pic.twitter.com/aYlRf1t10B
— om.wfgxudrsgh ✋🏻🤚🏻 ⏳ ⌚️ (@keke3651) January 19, 2020
Though a cursory search on Amazon US and Amazon Japan did not yield any results for these astoundingly weird but also kind of cool–in a funny way–toy watches, one netizen helpfully found the Frozen “Hero Watch” on Amazon India, where it sells for 318 rupees (US$4.47 or 491 yen). So if you know a child who loves both Transformers and Frozen, and you’re willing to spend more on shipping than the actual product, then this would make a great gift!
If you need something a little more closer to home, however, why not take them to one of the cafes serving Frozen II-inspired meals instead? They’ll be around until February 2 at the latest, so don’t wait!
Source: Twitter/@EXCEL__ via Hachima Kiko
Images: Twitter/@EXCEL__
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!






Frozen’s Elsa enjoys a cosy Japanese winter break under the kotatsu
Japanese version of Frozen 2’s “Into the Unknown” is a powerful return for Elsa’s singer in Japan
Tuna sushi transforms into a robot in Sushiro x Bandai collaboration
Who knew that Kumamoto Castle was a Transformer hiding in plain sight all this time?
“It’s a GUNDAM!” BBC Olympics learns that RX-0 at Tokyo Olympics is not a Transformer
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Japanese politician arrested on charges of accepting bribes to reduce number of monkeys in park
Family Mart unveils new Japanese bread that elevates convenience store food to mocchiri levels
Elevator button factory tour in Japan knows EXACTLY what kids (and kids at heart) want to do
10 awesome ice creams available from convenience stores in Japan
South Korean student in Japan hopes to improve international relations with free hugs【Video】
New Travelling Bento pouches turn your luggage into a Japanese lunch box
Police in Japan warn of new Shinkansen/travel-related scam
Now you can be like the girls in Laid-Back Camp by renting the exact gear they use in the anime
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Man bites woman at cherry blossom park in Japan, dies shortly after
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
Can a downtown Tokyo super sento bathhouse beat a hotel for a one-night stay?
New Japanese KitKats come in sakura flavour, with poetic symbolism for success
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Optimus Prime and Megatron are now officially cute anime girls with Transformers Bishoujo【Photos】
Japanese mom’s husband trash talks her for using frozen dumplings, maker fires back on Twitter
The power of makeup: new Chinese transformation meme on social media enthralls Japanese netizens
“Helpful” Japanese parent gives Nintendo’s Meta Knight a seriously weird makeover
Japanese Twitter is cracking up over these incredibly odd “fried chicken” pants
Japanese Twitter taken over by butt-rubbing bears who love to “slap the bass” 【Video】
Japanese Twitter is in peels of laughter over this ghastly, grinning potato【Video】
Japanese Twitter community shocked to learn that train timetables are made with Microsoft Excel
Japanese Twitter user accidentally transforms his pet Pomeranian into a Shiba Inu
Japanese Twitter user sticks googly eyes on pet bunny’s butt, accidentally creates monster【Video】
Japanese Twitter discovers a crazy comfortable pillow has been hiding at Ikea
Twitter permanently freezes Japanese man’s account after he makes death threat…against mosquito
Japanese Twitter obsessed with app that revives the VHS camcorder recording quality of the ‘80s