
If you always dreamed of wearing a dress that is also a restaurant menu, here is your chance to make that dream come true.
It seems there’s no stopping Japanese icon Naomi Watanabe these days. Loved throughout Japan for her charming personality and keen fashion sense, Naomi moved to New York last year and has since worked with huge fashion brands like Kate Spade.
Some people might not know that Watanabe also has her own fashion brand called PUNYUS. PUNYUS specialises in fun, quirky clothing with sizes going up to 6L; something very unusual in Japan, especially for high-profile brands.
▼ Naomi often models the clothes herself.
https://www.instagram.com/p/CQqJoLpLHNX/
PUNYUS have done some fun collaborations in the past, such as with Tokyo Disneyland and Sailor Moon, but their latest collaboration is sure to get food fans drooling, as it’s with Saizeriya, a Japanese restaurant chain known for their low-priced Italian cuisine. Saizeriya have dabbled in the world of wearable items in the past, like a mask you can wear whilst eating, but this collaboration with Watanabe’s fashion brand will mean a whole slew of Saizeriya themed clothes will soon be available to wear.
▼ Naomi modelled some clothes from the latest collection on her Instagram.
The collaboration came about after Naomi, who is allegedly a big fan of Saizeriya, approached the chain with the idea. A representative from Saizeriya commented, “The food industry has been hit hard due to the coronavirus, so we hope this fun collaboration will cheer people up. We were honoured when Ms. Watanabe asked us to collaborate, and we were very impressed with the designs she came up with.”
Included in the collection are the iconic PUNYUS ‘Food Pattern’ sweaters, which come in ‘Milan-style rice gratin’, ’Shrimp salad’ and ‘Spicy chicken’ varieties. The sweaters are covered with cartoon motifs of the dish, with the name of the dish in bold in the middle. The price of each actual menu item is helpfully listed on the back of the sweatshirt, in case anyone needed to know.
▼ The Food Pattern sweater series – 6,600 yen (US$58)
▼ Bear in mind 300 yen is the price of the actual in-store food, not the sweater itself!
If you feel like being a bit more obvious with your love for the Japanese-Italian chain, you can get clothes with the famous Saizeriya logo emblazoned across them, like these dresses.
▼ The Saizeriya logo dress (6,600 yen) comes in green or white.
Or just go all out with these Saizeriya logo jackets, perfect for hanging at the drink bar in.
▼ Saizeriya badge jacket (13,200 yen)
The jackets also come in green or white, and are covered in stitched motifs of Saizeriya’s famous menu items, such as pizza and gratin. The collar and cuffs are red, white, and green, in accordance with Saizeriya’s Italian vibe.
The restaurant logo is stitched on the front, with the PUNYUS logo stitched onto the left sleeve.
There are quite a few items available in the collection, and the names and prices are as follows:-
T-shirt & Long T-Shirt: 4,400 yen
Logo dress: 6,600 yen
Logo Sweatshirt Dress: 7,700 yen
Logo Hoodie Dress: 7,700 yen
Romper: 8,800 yen
Badge jacket: 13,200 yen
Food Pattern Sweatshirt: 6,600 yen
Food Sweatpants: 6,600 yen
Food Hoodie: 6,600 yen
Food Hoodie Dress: 7,700 yen
Logo Bag: 2,750 yen
Logo Sheer Socks: 1,650 yen
Logo Tote Bag: 2,750 yen
Logo Apron: 3,300 yen
So whether you’re feeling hungry for food or fashion, check out the PUNYUS x Saizeriya collaboration, which goes on sale on November 5 and can be ordered from the PUNYUS website.
Related: PUNYUS x Saizeriya
Source: PR Times
Images: PUNYUS
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!








Naomi Watanabe models new Sailor Moon plus-size clothing range in Japan 【Photos】
Plus-sized Naomi Watanabe is Japanese netizens’ latest fashion inspiration
Instagram queen Naomi Watanabe’s latest post uses trick art to turn herself into sushi
Naomi Watanabe produces new line of comfortable yet supportive ‘at home’ bras, sizes up to 5L
“Japanese Beyoncé” Naomi Watanabe is now a model for Beyoncé’s Ivy Park collection
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Sakura-flavored ice cream returns to Baskin Robbins in Japan after 24 years!
7 great places to see Mt. Fuji from without having to climb it
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Ghibli’s Hayao Miyazaki says the anime industry’s problem is that it’s full of anime fans
Everyday Japanese names that make English speakers chuckle
Ranma 1/2 Cafe opening in three Japanese cities, features food with transformable flavors
Starbucks Japan unveils new Sakura Frappuccino for cherry blossom season 2025
Japan’s favorite curry rice restaurant chain also runs a bakery with more than just curry bread
Japan Railways recently revealed ramen-style rice balls in its convenience stores
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Fashionista comedian Naomi Watanabe becomes Kate Spade’s first Japanese brand ambassador
Naomi Watanabe’s New York food budget leaves TV co-stars and netizens stunned
Naomi Watanabe slays Lady Gaga in “Rain On Me” parody video
Japanese comedian Naomi Watanabe has a livestream YouTube channel, and fans are living for it
Japan Super Budget Dining – What’s the best way to spend 1,000 yen at Saizeriya?
Coronavirus makes popular Japanese restaurant chain raise prices by one yen, but not to earn more
Japanese fashion brand Heather releases line for people 5 feet and under
Leave a Reply