
A Japanese souvenir like no other.
Every year, people in Japan seek to combat the summer heat by eating eel. The tradition first started in the Edo period (1603-1868), when it was believed that eating foods starting with the letter “u” on Doyo no Ushi no Hi (“Day of the Ox”) during summer would bring relief from the heat, and it’s a custom that’s stuck ever since.
This summer, the Day of the Ox falls on 24 July and 5 August, so that’s when we can expect sales of unagi (eel) to peak, but not everyone has the time, money or inclination to eat the fish — yes, eels are a type of fish — leading retailers to offer some new alternatives.
▼ One of those alternatives is Unagi Ramen.

We discovered the unusual ramen at the Michi no Eki Roadside Station in Kashima City, Saga Prefecture. This rural store sells a lot of seafood-based souvenirs, given its proximity to the Ariake Sea.

The ramen itself hails from Yanagawa City, Fukuoka Prefecture, which is famous for being the home of eel, so we were curious to find out what it would be like.
▼ At 1,296 yen (US$8.18) for a four-pack, the ramen works out to be around 324 yen per serving.

Each bag contains dried noodles, powdered soup, and a sachet of Japanese pepper. Since it’s instant, all you have to do is add the noodles to boiling water, let them loosen, then add the soup and garnish with Japanese pepper and you’re done.

It certainly looks different to a regular bowl of instant ramen, with the thick, dark broth hinting at rich, soy sauce-based flavours. However, according to the ingredients on the back of the pack, the broth contains eel extract, so when we took a big slurp we tried to detect the eel, but lo and behold, we couldn’t.

The broth had a sweet soy sauce-like taste typical of Kyushu ramen, but no matter how hard we tried, our brain just couldn’t compute that it had eel in it. Even when we did some extra research and found that the flavour was designed to resemble eel cooked kabayaki-style (basted in a sweet soy sauce), we couldn’t detect that complexity, as it still tasted like soy sauce ramen.
While that might be a disappointing result for eel lovers, those with a passing interest in the flavour will no doubt be relieved to know the ramen doesn’t punch you in the face with fishiness. So next time you’re looking to beat the heat, Japanese style, you might want to keep an eye out for eel ramen. Or you can follow the foreign tourists to this vendor in the backstreets of Asakusa for a much stronger taste of eel.
Related: Unagi Ramen Online Shop
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]

Lotteria releases an unadon eel rice bowl burger in Japan for a limited time
Super expensive sushi restaurant super cheap beef bowl chain team up to create Unagyu Burger
Eating Japan’s Mystery Eel, mysteriously, both is and isn’t like eating real eel【Taste test】
What’s it like to eat eel from a Japanese vending machine?
Sure eel flavored potato chips are great, but here’s a recipe that’ll make them even better!
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
We asked our Japanese team of writers how they deal with seasonal allergies in Japan
Starbucks Japan opens new Kyoto store in Place of Scenic Beauty
Otaku crime: Kyoto police arrest man for selling counterfeit ultra-rare Yu-Gi-Oh! card
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
These apartments are crazy-small even by Tokyo standards, and super-popular with young people
Upskirt photos lead Japanese high school to redesign cheerleader uniforms
Nintendo releases Metroid-shaped ice cube/cooking tray and Samus arm cannon pillow【Pics】
Studio Ghibli adds more magic to its Kiki’s Delivery Service collection
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Pikachu and Eevee become handmade Lladró porcelain sculptures to celebrate Pokémon’s 30th birthday
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
What does vegan ramen taste like? We try Veggie Brown Rice Ramen
Cup Noodle maker now offering instant Mystery Eel meals
We try unagi cola with genuine eel extract 【Taste Test】
This mooing chicken-headed eel in the supermarket has a lot to teach us about Japan
Does Ippudo’s new plant-based tonkotsu ramen really taste like pork?
Does the eel from these cheap takeout shops pass the buyobuyo quality test? We find out
Cat Lover’s Ramen: Do these instant noodles taste like…cat?
New Noodles and Broth Only cup ramen – Saddest meal ever, or proof that less is more?【Taste test】
Nope, these AREN’T eels — Gunma Prefecture’s ‘Nasu no Kabayaki’ blows our reporter’s mind
First ever Pringles instant cup ramen noodles are coming to Japan
Ichiran’s first-ever instant ramen: How does it stack up to the chain’s original noodles?
Ichiran Ramen’s delicious new product: Fried tonkotsu noodles!
Introducing Nomen: Ramen without the noodles【Taste test】
Does the Shirotama Maker kitchen gadget really create perfect instant ramen eggs?
This is what a 10,000-yen (US$90) Unagi Sushi Cake looks like