It’s that time of year again, when the cold of winter fades away and gives birth to the beautiful pink and white hues of cherry blossoms contrasted against their trees’ elegant dark branches. It’s a season long identified with Japanese culture around the world.
However, news organizations in South Korea are declaring that this has gone on long enough and are calling for a concerted effort to let everyone know once and for all that cherry blossoms are theirs.


















Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Japan’s foreign tourist numbers projected to fall for first time in years in 2026
Mister Donut and Godiva continue their sweet sweets relationship with new treats on sale now in Japan
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
One Piece teaming up with 5 NCAA basketball teams
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Cup Noodle pizza flavor instant ramen arrives in Japan, but can it win over our greasy hearts?
Pokémon Slowpoke Powdered Rice Topping tastes like liquid for noodles【Taste test】
Is this the most relaxing Starbucks in Japan?
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
One Piece teaming up with 5 NCAA basketball teams
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Cup Noodle pizza flavor instant ramen arrives in Japan, but can it win over our greasy hearts?
Pokémon Slowpoke Powdered Rice Topping tastes like liquid for noodles【Taste test】
Is this the most relaxing Starbucks in Japan?
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
An overnight trip on the Sunrise Izumo, Japan’s awesome Tokyo-Shimane sleeper train【Photos】
McDonald’s Japan releases first-ever matcha pie, perfectly timed for sakura season
Hokkaido has an Ice Festival that’s less famous than the Snow one, but beautiful in its own way
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
The Sailor Starlights are back in brand-new trailer for Sailor Moon Cosmos anime movie【Video】
Kyoto in summer: A special trip to Kifune shrine recharges the soul