The number one gyūdon (beef and rice in a bowl) restaurant, Yoshinoya, has been working its way into Thai markets. Already having infiltrated America and China amongst other countries, it appears there is no stopping Japan’s favorite beef and rice restaurant from world domination.
However, the further a restaurant strays from its homeland, the harder it is to keep the original atmosphere of that restaurant, as a team of reporters from our editorial department learned during a recent trip to Thailand. At first they were simply curious whether the taste was the same as Japan or not, but what they discovered was far more troubling. One member of the party, who was new to Thailand, exclaimed upon seeing the menu: “Huh? A cup of tea costs 30 baht (US$1)? What’s this about?! It’s free in Japan!”