Fall is right around the corner, and winter is around the corner after that, and after that… wait, back up, you’re just going to end up in the same place you started. Let’s focus on fall.
Fall in Japan, like every season in Japan, is a chance for companies to come up with new seasonal convenience store items with fancy color-coded packages. And in summer’s case, tons and tons of salt. In the fall, especially, manufacturers gear up with all kinds of crazy concoctions because it’s (probably) a verifiable fact that everybody eats like a damn starved pig in the fall and they know you’ll eat or drink just about anything if they put some pretty fall leaves on the package.



































































