800 years after its creation, the Scrolls of Frolicking Animals are still inspiring new content, thanks to the anime studio Hayao Miyazaki built.
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Duelists and anime fans drawn to the sight of 7,000-plus gleaming, mint-condition collectible cards from the hit franchise.
Brief glimpse at multigenerational family has viewers reaching for their tissues and chopsticks.
We can’t quite decide whether Japanese fashion giant Uniqlo’s latest promotional campaign is cute, empowering, or just plain silly.
If you’re starting a new job, you might want to stretch out your back before showing up at the office for your first day.
Beautifully drawn anime ad shows the emotional friendships that can come from a part-time job.
This dance and and its accompanying catchy little jingle, nicknamed the “brainwashing song,” are currently stuck in people’s heads around Japan.
Dialogue, including “Master, would it be all right if I put you into my mouth?”, is just as sultry as the visuals.
Always be prepared, or so the boy scouts’ saying goes. And with this bizarre spring-loaded, condom-dispensing belt, you will be!
It’s not unusual for stars to perform in Japanese commercials, but what they’re asked to do can sometimes lead to head-scratching.
Some universities try to recruit students by telling them about all the fun they’ll have there, but not this Tokyo institute of higher learning.
Like a star athlete who just won a championship, video game heroine Lightning has followed up on saving the world of Final Fantasy XIII by landing an endorsement deal.
Foolishly allowed a sticky-fingered child to hold your phone? Have a crippling fear of germs and wish you could disinfect everything? Now there’s a smartphone you can wash with soap and water!
Last month, SoftBank‘s series of commercials depicting several classic anime characters all grown up premiered. The ads star Kyoko Koizumi (Tokyo Sonata, Hanging Garden) as Usagi Tsukino (Sailor Moon), the proprietess at Moon Ribar an atmospheric rooftop bar. She’s assisted by Maruko-chan (Chibi Maruko-chan, played by Suzu Hirose) and welcomes guests like Fist of the North Star‘s Kenshiro (famous Kabuki actor Ichikawa Ebizō XI), Obocchama-kun (played by Shinnosuke Mitsushima), Duke “Golgo 13” Tōgō (played by Fumiyo Kohinata), Joe Yabuki (Ashita no Joe, played by comedian Naoki Matayoshi) and Astro Boy himself, played by Masato Sakai (Honey and Clover).
You might think that Japanese advertisements are all Hollywood celebrity endorsements or surreal tales of busty schoolgirls with nose rings, but when it wants to, Japan can make commercials that yank on the heartstrings as strongly as anywhere else in Asia. Getting the waterworks flowing today is Toyota, asking the question, “Do you care about your parents as much as they love you?”, and while the video is short on cars, it makes up for that with plenty of tears.




















Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
7-Eleven Japan has a lot of famous food, but its new burrito needs to be on your radar
Japan’s new pettably fuzzy cat-shaped earbud chargers meow to let you know their status[Video]
Japan’s Mocchurin donuts declared too popular to exist by creator Mister Donut, will disappear soon
Sanrio collaborates with Sesame Street for adorable merch and sweets in Japan[Photos]
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
7-Eleven Japan has a lot of famous food, but its new burrito needs to be on your radar
Japan’s new pettably fuzzy cat-shaped earbud chargers meow to let you know their status[Video]
Japan’s Mocchurin donuts declared too popular to exist by creator Mister Donut, will disappear soon
Sanrio collaborates with Sesame Street for adorable merch and sweets in Japan[Photos]
Why you shouldn’t feel guilty about using manga for studying and the top series for learning
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Studio Ghibli adds a new Jiji mini bag to its anime merchandise shop in Japan
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Japan’s Pokémon mailboxes saved from removal with last-minute extension on final day
Mos Burger opens fancy burger shop and bar in Ginza, Tokyo
Studio Ghibli mini towels add anime flair to a Japanese cultural tradition
Studio Ghibli combines anime and craftsmanship in new Totoro and Jiji Gobelin tapestry bags
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates