Shoko Hamada is a seven-year veteran of Japan’s gurabia industry, the subsection of the modeling world focused on women in swimwear and other skimpy outfits. In youth-obsessed Japan, she’s at an age where it wouldn’t be at all odd for her to be retiring from her line of work, but last month the 29-year-old Hamada was announced as the central figure in newly minted gurabia unit gra-DOLL.
But with so many gurabia idols filling the Japanese media landscape, Hamada and her cohorts needed to do something special to stand out and get the attention any new endeavor needs. Dressing up in Sailor Moon lingerie should do the trick.

















Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo adding new anti-littering fines in Shibuya and Harajuku, will require more trash cans too
More people in Japan quit sending New Year’s cards and many have started to regret it
7-Eleven now sells rice burgers in Japan, blurring the line between fast and convenience store food
Japanese Cabinet to officially announce new romanization spelling recommendation next week
Japanese avoiding domestic travel as foreign tourists increase, possibly creating vicious cycle
Starbucks opens special telecommuting branch in Tokyo’s Ginza neighborhood【Photos】
Our male reporter transforms into a beautiful Japanese courtesan at Tokyo photo studio
New Ghibli papercraft kit gives you a little Princess Mononoke forest on your desk【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
This hot springs town in Japan sets fire across a mountain every winter in a beautiful tradition
Gundam and Reebok team up for new GQuuuuuuX Pumps【Photos】
More Shinkansen trains being added to Japan’s “golden route” to meet traveler demand
Japanese man who didn’t know how banks work defrauded out of 21 million yen
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
U.S.A. now the fastest-growing market for Japan’s high-tech toilets, now selling quicker than ever
Kyoto samurai house wants to share its history of seppuku, torture and gold coins with visitors
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
A guide to visiting Sagamiko Illumination, one of the three biggest light-ups in Kanto
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Japanese Cabinet to officially announce new romanization spelling recommendation next week
Japanese avoiding domestic travel as foreign tourists increase, possibly creating vicious cycle
Starbucks opens special telecommuting branch in Tokyo’s Ginza neighborhood【Photos】
Our male reporter transforms into a beautiful Japanese courtesan at Tokyo photo studio
New Ghibli papercraft kit gives you a little Princess Mononoke forest on your desk【Photos】
Beautiful Japanese garden green tea crepes waiting in Tokyo’s historical Asakusa neighborhood
Ghibli anime theme park unveils real-world Catbus, will start recruiting for Catbus drivers soon
Japan’s most popular maid cafe, Akiba Zettai Ryoiki, opens new “Maid Cafe Winery” in Akihabara
How to dress for summer in Japan: Tips from a rickshaw driver in Asakusa
Bake and feast — We try the new bakeable Kit Kats!【Taste Test】