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McDonald’s Japan to give new burgers away for free—provided you have the right name

There’s no denying McDonald’s Japan has had rough time these past few years, with incidents like the spoiled meat scandal contributing to declining sales. To complicate matters further, some of the fast food chain’s campaigns and initiatives, like the sudden removal of menus from its counters (which have since been reinstated), have been met with confusion if not outright anger from Japanese customers. Now, it seems McDonald’s has captured the Japanese Internet’s attention again with what could well be their strangest campaign ever.

McDonald’s Japan will be releasing a new line of “affordably priced” burgers on October 26. And while that’s all fine and well, it’s their special one-day promotion in which they’ll be giving away these new burgers for free that has been raising eyebrows due to its bizarre catch.

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We try deliciously meaty US-style “Inside-Out” ramen burgers at Ramen Burger Tokyo

It seems that when Japanese food makes its way over to America, something gets lost in translation and the food winds up inside-out. Just look at California rolls, for example.

And now, here’s another example of Japanese food being flipped: “Ramen burgers” which usually consist of a bun filled with ramen noodles, have been reborn in the US as, um, “ramen burgers”, but with a twist – the meat patty is sandwiched between two “buns” made of tightly packed noodles!

We sent our resident office culinary “expert” Mr Sato down to the first “US-style ramen burger” joint in Japan for a taste test!

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Korea doubles down with KFC’s bunless burger, Twitter photos confirm it’s kind of gross

The last time we saw the Double Down, KFC’s burger that swaps buns for fried chicken patties, was in the form of KFC Japan’s Kentucky Chicken Rice, which eliminated the burger patty in favor of a disc of rice. Now Korea is taking a stab at the popular chain’s meat monstrosity with the Zinger Double Down King. Get ready for some photos of this burger of fried chicken, bacon, and beef!

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Japanese fast food chain Lotteria continues shoving noodles where they don’t belong

Our long-time readers will remember Lotteria’s famous–or possibly infamous–ramen noodle burgers last May. We even set Mr. Sato off to try out an extra-massive ramen noodle burger and were amazed by his ability to consume gargantuan amounts of food. As strange as the combination of noodles and buns seemed at the time, it apparently earned the company a lot of happy customers, since Lotteria will be bringing back noodle burgers at the end of this month, with a few new twists…

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Celebrate spring with pink buns at McDonald’s Japan

This year, the sakura cherry blossoms are scheduled to start appearing in Japan as early as March 20 and will slowly move their way north as the country begins to thaw after a particularly snowy winter. Just one day after the appearance of the actual blossoms, McDonald’s will release a spring-inspired burger that takes a cue from the very sakura that Japan is so famous for. But with a pink-colored bun and sakura mayonnaise sauce, it’s unclear if the odd combination will be as well received as cherry blossoms and beer.

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McDonald’s Japan serving “American Vintage” burgers starting this January

Ah, the good old days! It seems like every generation longs for that time when they were young and all was right with the world. McDonald’s Japan is taking that feeling of nostalgia and cramming it into a hamburger with their freshly announced American Vintage campaign, taking us back in time with 1950’s diner fare, 1970s soul food and 1980s pop culture cuisine.

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Our reporter tries black and white burgers from McDonald’s Taiwan

Officially called, “Stunning Black and White Fortress,” this pair of burgers, one white and one black, is being sold for a limited time only at McDonald’s in Taiwan. The name alone made our reporter want to try this duo, but how would these unnaturally colored burgers taste?

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Lotteria’s Two New Burgers Go Big on Taste, Provide Plenty of Hangover

I think we’re gonna need a bigger bun.

Japanese fast food chain Lotteria, home to the mountain of melted cheese that was our own 30-patty cheeseburger tower, announced yesterday that it will be providing diners with an altogether larger eating experience as of February 22. The above burgers are part of the chain’s “hamidashi” (meaning to jut or hang out over the sides) range, but we’re  affectionately dubbing them the “hangover” series.

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Curry Hamburger: Delicious! Nutritious!! Contains Cesium!!! Our Brave Reporter Investigates

It’s not every day that you hear of a dish whose ingredients include a chemical element.

When most people hear of cesium, they probably think of either high school chemistry class or, if you happened to be glued to the TV during last year’s nuclear disaster in Fukushima, the element’s association with radiation…

So when a restaurant in central Tokyo openly advertising a lunch-time curry featuring a “cesium burger” came to our attention, we had to check it out.

Our brave food reporter Kuzo headed into town to find out whether the rumours were true and, if they were, to see what on earth a meal featuring a potentially hazardous chemical substance could taste like…

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Burger King Hopes Once You Go Black, You Never Go Back with their new Kuro Burger

Burger King is currently celebrating their 5th year in Japan.  But in an already saturated fast food market the famous American chain is a little late to the game.

So, in an effort to truly stand out from the crowd, Burger King Japan has designed fast food’s first black hamburger.  Dubbed the Kuro Burger (lit. Black Burger), it will go on sale for a limited time starting 28 September.

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