denim
The venture is being promoted by a local branch of Loft chainstores to help revitalise the Tohoku area.
It’s hard to find a more Japanese piece of clothing than the yukata, the lightweight kimono worn in the summer. Over on the other side of the Pacific, there are few more iconic symbols of American fashion than blue jeans. So what happens when you put the two together?
You get the denim yukata.
How often do you wash your denim jeans? Some people, including famous fashion designer Tommy Hilfiger, say you should never wash them, while others are absolutely grossed out by the thought of wearing a pair of bacteria-loaded pants for months on end. Not to mention, some of these bacteria cause odors that will make people think you just climbed out of a dumpster.
What should you do if you wish to keep your favorite jeans broken in, while ensuring that they don’t carry some hideous stench? You should read on.
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