June 6 was Roll Cake Day in Japan, and while we’ve never needed an excuse to stuff ourselves full of cake, we took full advantage of the occasion anyway by sampling TEN convenience store roll cakes!
Snack (Page 2)
Sure, Garrett Popcorn is tasty whatever container it comes in, but this makes it extra special!
Popular Japanese snack Pocky has had a makeover and they’re now available heart-shaped and in “lucky” blue for a limited time!
Back in August, we brought you the news that Japanese online foodies were going crazy over a new and unusual flavor combination. Apparently, eating mozzarella cheese along with sliced peaches and a touch of pepper makes for a delicious taste sensation. At the time, we thought this was just one of those weird internet foodie fads that you might try once just to see what the fuss is all about, before discarding in favor of more tried-and-tested snack options. So imagine our surprise to find that food company Nabisco has decided to roll with the mozzarella/peach hybrid taste and make it the new flavor for their Ritz Bits Sandwich range of munchy snacks!
Everyone enjoys a good snack when they’re feeling empty, but there is definitely a difference between snacks in Japan and other Western countries. Sure, they share some common factors, like chips and candy, but in general, a snack at a convenience store in Japan would consist of either rice balls or Japanese bread. There is so much variety that you don’t even know where to start looking. But have you ever ventured over to the frozen food section looking for a snack? We don’t mean the freezer where all the ice cream is, but actually the frozen meals section. Hiding in there is a pretty fantastic snack that is hopefully in your local 7-eleven right now!
Gamers know that gaming is serious business. Whether you are fragging your enemies in Halo or Call of Duty, working on your pro-rated 150 APM in Starcraft II, or slaying internet beasts in World of Warcraft, gamers know that their hands will be occupied. Ultimate pwnage requires a gamer’s full attention but a simple truth of life is, everyone needs to eat and drink!
Plenty of companies already know this. A ton of products are aimed directly at that lucrative gamer demographic, including gamer snacks and gamer energy drinks. The point that everyone seems to miss is that eating and drinking requires your hands, which is a precious commodity for the serious gamer! Beer hats and straws already work wonders for drinks, but what about hands-free food? Some industrious gamers have been working on a solution, and they have a hilarious prototype they want to show off!
Churros are especially popular in Spain and Portugal, but those in Japan have encountered the delicious deep-fried snack at Tokyo Disneyland, Universal Studios Japan, and more recently, Mister Donut. Because of Japan’s familiarity with churros, the new McChurro from, you guessed, McDonald’s, has caught consumers off guard as it looks more like a flaky pastry. And so we headed to McDonald’s to check it out ourselves. Read More
Major snack manufacturer Lotte’s “Pie no Mi” (literally, nuts from a pie tree) is a favorite, long-selling snack in Japan, available in any convenience store or super market. The standard version of the simple yet tasty treat is made from countless thin pastry layers filled with a smooth chocolate filling baked to a crisp, flaky consistency. And if that doesn’t already sound good enough, they’ve now come up with a special, extra-large version of the pies. But like so many other limited edition sweets, the “giant” pies are proving to be quite difficult to come by, something that our very own Mr. Sato from the Japanese RocketNews24 site has found out the hard way.
Remember the bakeable pudding-flavored mini Kit Kats we told you about earlier this month? Well, we managed to get our hands on them, and also on the cream cheese flavored bakeable Kit Kats sold at the Kit Kat Chocolaterie as well. And you know what that means — it’s time for a RocketNews24 taste test! So, let’s get on with the baking and tasting, shall we?
Many of our readers may be aware that Japanese consumers are quite fond of unique and creative Kit Kat products and flavors. But now, Nestle Japan has come out with what could be described as not just a new flavor but a new “species” of Kit Kat. And why are we calling it a new species? Well, it’s because you’ll need to do just a little bit of cooking to fully enjoy these Kit Kats. Yes, Nestle Japan’s newest Kit Kat offering, the “Bake ‘N Tasty Mini Kit Kats Custard Pudding Flavor” (Kit Kat Mini Yaite Oishi Purin Aji) is a Kit Kat that you heat in a toaster oven before eating! After hearing that, the only question we had was, of course, “How soon can we get our hands on some of these?”
Ah mashed potatoes. Hot and fluffy peaks of spuds; what a simple dish consisting of a bunch of potatoes all smashed together to create a bowl of dense, delicious goodness. But somewhere along the line, Calbee, a major Japanese snack food maker, made an awesome breakthrough in potato technology. The traditional western side dish has received a bizarre snack twist, being transformed into “Mashed Potato Consomme Punch” chips that are said to be the perfect balance of crunchy and fluffy.
It looks like Thailand is coming out with all the cool foods this week. First it was the McGrilled Chicken Curry Rice at McDonald’s (hurry on over, it’s only sold for a limited time), now we found bags of sushi-flavored Meiji Curl snacks in a Thai convenience store.
Have you ever opened a pre-packaged snack and then, before realising it, found you devoured the whole thing?
This was the question put to 906 readers of an online news site in Japan. Out of the 906 people in the survey, 618 said they had unwittingly scoffed the lot. But what are Japan’s most irresistible snacks? And what makes them so impossible to resist? Take a look at some of the comments from respondents as we bring you an inside look at the top five…













Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
Japan’s favorite popsicles add multilingual packaging to better connect with foreign tourists
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
7-Eleven Japan rethinks convenience store sandwiches with a wild new choc-mint variety
Sweet dreams are made of cheese at this all-you-can-eat cheese and doria restaurant
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
We tried Starbucks Japan’s new coffee for people who don’t drink coffee
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Foreign tourists in Japan eat far more rice than previously thought, according to new data
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
7-Eleven Japan rethinks convenience store sandwiches with a wild new choc-mint variety
Sweet dreams are made of cheese at this all-you-can-eat cheese and doria restaurant
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
We tried Starbucks Japan’s new coffee for people who don’t drink coffee
Coco’s Japan is very confident in their chilled ramen, but should they be? [Taste test]
Is covering your entire upper body with cooling strips enough to fend off Japan’s summer heat?
Japan’s Super Volunteer, 86-year-old Haruo Obata, heads to the Kumamoto earthquake site
Japanese popsicle experiment says eating one before going outside in summer helps keep you cool
Sanrio characters join forces with your favorite Japanese snack mascots as prizes at Family Mart
Godiva Japan gets into the shaved ice scene with two luxurious frozen desserts this summer
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
New Studio Ghibli washi tape adds anime flair to Japanese stationery
Daiso now sells stress-relief punching bags, but are they worth beating on?