We find happiness in a small Japanese confection that would require real effort to break the bank.
Snack
We tried out three of the campaign items inspired by popular Korean dishes that left us saying masisseoyo.
The company has arrived at the best possible balance of chocolate and wafer in the beloved treat in a new version that’s hitting shelves soon.
Rep one of Japan’s most popular chocolates with some sweet swag that’s now available for everyone.
This is a popular food in the city of Hachinohe, but is it as good as its popularity warrants?
Is it a burger, fries, or something else entirely? We may have stumbled upon the first recognized case of burger-ception.
Nestlé is back again with new KitKats for you to savor in between the busy moments of your life.
With all the flavors of a pot sticker in the perfect portion size, you can’t go wrong with the Gyoza Dog!
People who enjoy searching for needles in a haystack will love this game. The rest of them may have a sudden urge to pull their hair out.
If you’ve ever wondered what flavor gum the two-time Olympic gold medalist favors, you now have the answer!
These Darth Vader and Stormtrooper snack dispensers just might be tempting enough to sway you to the dark side!
Horror meets chocolate in this Japanese commercial for Snickers. Are the results sweet … or creepy?
We’ve already seen sake-flavored Kit Kats; now we have sake-flavored karinto crackers, made with sake cake from the highly coveted Dassai!
It’s Cup Noodle’s 45th birthday this year, and the noodles are looking good in a special commemorative package!
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Now
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
Can a downtown Tokyo super sento bathhouse beat a hotel for a one-night stay?
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Now you can buy cough-drop flavoured Kit Kats in Japan
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Japan’s new difficult-to-drink-from beer glass protects your liver, but it’s a brutal experience
Burger King Japan’s Ugly Burgers go head-to-head in a battle for flavour
We visit the full-scale Evangelion statue in Kyoto and particularly delight in the food tie-ins
A Kyoto factory vending machine sells gourmet mystery meals at bargain prices
Weekly
- Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Japan now has a special desk for people who work at home with a pet cat[Photos]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Picturesque Tokyo park plays host to millions of flowers and soap bubbles this spring
Tokyo subway and almost all Tokyo train lines now accepting credit card tap payments
Totoro and Calcifer become little light-up lanterns for Ghibli-style excursions or at-home decor- Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Monthly
- Japan now has a special desk for people who work at home with a pet cat[Photos]
- Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
- Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country- Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
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Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Japan’s new difficult-to-drink-from beer glass protects your liver, but it’s a brutal experience
Burger King Japan’s Ugly Burgers go head-to-head in a battle for flavour
We visit the full-scale Evangelion statue in Kyoto and particularly delight in the food tie-ins
A Kyoto factory vending machine sells gourmet mystery meals at bargain prices
The etiquette rules for visiting Shinto shrines in Japan
This upcycled Kyoto train cafe is the ultimate kawaii spring experience
We hung out at one of Tokyo’s most popular pickup spots, drank our hearts out and met many men
The Snack Poster: Illustrations to spread the love for authentic Japanese foods
New Whisper of the Heart antique shop collectibles now available in Donguri Kyowakoku shops
Tokyo’s Cardcaptor Sakura exhibition has giant Kero-chan, free cosplay, and English signage
300 year old Japanese confectioner gets ’serious, for real’ with a vegan, gluten free dorayaki
Four things you should order at rotating sushi restaurant Sushiro if you don’t eat raw fish
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