We find happiness in a small Japanese confection that would require real effort to break the bank.
Snack
We tried out three of the campaign items inspired by popular Korean dishes that left us saying masisseoyo.
The company has arrived at the best possible balance of chocolate and wafer in the beloved treat in a new version that’s hitting shelves soon.
Rep one of Japan’s most popular chocolates with some sweet swag that’s now available for everyone.
This is a popular food in the city of Hachinohe, but is it as good as its popularity warrants?
Is it a burger, fries, or something else entirely? We may have stumbled upon the first recognized case of burger-ception.
Nestlé is back again with new KitKats for you to savor in between the busy moments of your life.
With all the flavors of a pot sticker in the perfect portion size, you can’t go wrong with the Gyoza Dog!
People who enjoy searching for needles in a haystack will love this game. The rest of them may have a sudden urge to pull their hair out.
If you’ve ever wondered what flavor gum the two-time Olympic gold medalist favors, you now have the answer!
These Darth Vader and Stormtrooper snack dispensers just might be tempting enough to sway you to the dark side!
Horror meets chocolate in this Japanese commercial for Snickers. Are the results sweet … or creepy?
We’ve already seen sake-flavored Kit Kats; now we have sake-flavored karinto crackers, made with sake cake from the highly coveted Dassai!
It’s Cup Noodle’s 45th birthday this year, and the noodles are looking good in a special commemorative package!




















Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Same character, different animator – Fans compile comparison charts for anime’s biggest stars
Japan’s 10 best Ferris wheels for beautiful views, as chosen by travelers【Survey】
Just how clean are Japan’s high-tech public restroom bidet-equipped toilets?
The Vending Train: World’s only vending machine made from a retired Japanese train【Video】
How to power up the coolest cheap souvenir from Nintendo’s official shop with a trip to Daiso
Japan’s top 10 travel experiences in the sky【Survey】
Japan’s new Hello Kitty and Sanrio smartwatches are cutewatches too【Photos】
10 times to avoid traveling in Japan in 2026
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Just how clean are Japan’s high-tech public restroom bidet-equipped toilets?
The Vending Train: World’s only vending machine made from a retired Japanese train【Video】
How to power up the coolest cheap souvenir from Nintendo’s official shop with a trip to Daiso
Japan’s top 10 travel experiences in the sky【Survey】
Japan’s new Hello Kitty and Sanrio smartwatches are cutewatches too【Photos】
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
New Kumo Cloud Cake from Tokyo is the Japanese sweet on everyone’s lips right now
Japanese School Lunch Fail【You, Me, And A Tanuki】
The times they are a-changin’: Snapshots of Tokyo 50 years ago vs. today【Photos】
Video highlights some of the disturbing Pretty Cure live show bloopers
10 badass four-character phrases to add to your Japanese language toolkit
Play games, learn, and get your fortune at Ginza’s limited-time Tsunaguu “Shrine of the Future”