We find happiness in a small Japanese confection that would require real effort to break the bank.
Snack
We tried out three of the campaign items inspired by popular Korean dishes that left us saying masisseoyo.
The company has arrived at the best possible balance of chocolate and wafer in the beloved treat in a new version that’s hitting shelves soon.
Rep one of Japan’s most popular chocolates with some sweet swag that’s now available for everyone.
This is a popular food in the city of Hachinohe, but is it as good as its popularity warrants?
Is it a burger, fries, or something else entirely? We may have stumbled upon the first recognized case of burger-ception.
Nestlé is back again with new KitKats for you to savor in between the busy moments of your life.
With all the flavors of a pot sticker in the perfect portion size, you can’t go wrong with the Gyoza Dog!
People who enjoy searching for needles in a haystack will love this game. The rest of them may have a sudden urge to pull their hair out.
If you’ve ever wondered what flavor gum the two-time Olympic gold medalist favors, you now have the answer!
These Darth Vader and Stormtrooper snack dispensers just might be tempting enough to sway you to the dark side!
Horror meets chocolate in this Japanese commercial for Snickers. Are the results sweet … or creepy?
We’ve already seen sake-flavored Kit Kats; now we have sake-flavored karinto crackers, made with sake cake from the highly coveted Dassai!
It’s Cup Noodle’s 45th birthday this year, and the noodles are looking good in a special commemorative package!




















Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Tokyo Skytree turns pink for the cherry blossom season
Japan’s Hello Kitty Airport theming gets extension, avoids autumn end
New product aimed at Japanese women and cosplayers helps to create a slimmer, taller nose
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Evangelion creator Hideaki Anno is writing for the new Gundam anime TV series【Vido】
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Shizuoka hot springs town invites you to see one of the longest hina doll displays in Japan
Our writer of Korean descent weighs in on using Korean names in Japan
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Poop is in full bloom at the Unko Museums for cherry blossom season
Now is the time to visit one of Tokyo’s best off-the-beaten-path plum blossom gardens
Playing Switch 2 games with just one hand is possible thanks to Japanese peripheral maker
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Evangelion creator Hideaki Anno is writing for the new Gundam anime TV series【Vido】
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Shizuoka hot springs town invites you to see one of the longest hina doll displays in Japan
Our writer of Korean descent weighs in on using Korean names in Japan
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Japan starts selling smart salads in its new AI vending machine
We tried six Japanese burger chains’ coffee to test the state of fast food coffee in Japan[Taste test]
Japan’s official Hello Kitty Airport holds ribbon-cutting ceremony, now welcoming travelers【Pics】
Japan has trams that say “sorry” while they ride around town…but why?
Why almost all Japanese people hate root beer
Convenience store onigiri rice balls become even more expensive…but are they worth it?
Crazy-cheap Tokyo lunch: All-you-can-eat curry rice for 220 yen (US$1.40)!
Burning through cash just to throw things away tops list of headaches when moving house in Japan