We find happiness in a small Japanese confection that would require real effort to break the bank.
Snack
We tried out three of the campaign items inspired by popular Korean dishes that left us saying masisseoyo.
The company has arrived at the best possible balance of chocolate and wafer in the beloved treat in a new version that’s hitting shelves soon.
Rep one of Japan’s most popular chocolates with some sweet swag that’s now available for everyone.
This is a popular food in the city of Hachinohe, but is it as good as its popularity warrants?
Is it a burger, fries, or something else entirely? We may have stumbled upon the first recognized case of burger-ception.
Nestlé is back again with new KitKats for you to savor in between the busy moments of your life.
With all the flavors of a pot sticker in the perfect portion size, you can’t go wrong with the Gyoza Dog!
People who enjoy searching for needles in a haystack will love this game. The rest of them may have a sudden urge to pull their hair out.
If you’ve ever wondered what flavor gum the two-time Olympic gold medalist favors, you now have the answer!
These Darth Vader and Stormtrooper snack dispensers just might be tempting enough to sway you to the dark side!
Horror meets chocolate in this Japanese commercial for Snickers. Are the results sweet … or creepy?
We’ve already seen sake-flavored Kit Kats; now we have sake-flavored karinto crackers, made with sake cake from the highly coveted Dassai!
It’s Cup Noodle’s 45th birthday this year, and the noodles are looking good in a special commemorative package!




















Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
We asked our Japanese team of writers how they deal with seasonal allergies in Japan
Starbucks Japan opens new Kyoto store in Place of Scenic Beauty
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
It’s like the samurai era never ended at this beautiful Japanese mountain town
Sushi Push Pops aiming to be Japan’s newest sakura season snack sensation
Studio Ghibli unveils My Neighbour Totoro miniature house model
Busty Digimon anime figure not child-friendly enough for the West, now barred from sale overseas
You can make a knife (yes, a knife) out of Japanese dried fish【Video】
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Pikachu and Eevee become handmade Lladró porcelain sculptures to celebrate Pokémon’s 30th birthday
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
It’s like the samurai era never ended at this beautiful Japanese mountain town
Sushi Push Pops aiming to be Japan’s newest sakura season snack sensation
Studio Ghibli unveils My Neighbour Totoro miniature house model
Busty Digimon anime figure not child-friendly enough for the West, now barred from sale overseas
You can make a knife (yes, a knife) out of Japanese dried fish【Video】
Same character, different animator – Fans compile comparison charts for anime’s biggest stars
How do fans in Japan feel about the new One Piece Netflix live-action trailer?
The results are in! One Piece World Top 100 characters chosen in global poll
These apartments are crazy-small even by Tokyo standards, and super-popular with young people
Are 100-yen shop Daiso’s gel nail polish strips a good dupe for salon quality nails? Let’s find out
Wazigen Shizukaya’s latest collection of modern men’s kimono make a move for high fashion
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Godzilla-shaped ice cream on sale in Tokyo near the sight his most adorable rampage
Japan is building a Pokémon Slowpoke Park to delight fans of all ages