We find happiness in a small Japanese confection that would require real effort to break the bank.
Snack
We tried out three of the campaign items inspired by popular Korean dishes that left us saying masisseoyo.
The company has arrived at the best possible balance of chocolate and wafer in the beloved treat in a new version that’s hitting shelves soon.
Rep one of Japan’s most popular chocolates with some sweet swag that’s now available for everyone.
This is a popular food in the city of Hachinohe, but is it as good as its popularity warrants?
Is it a burger, fries, or something else entirely? We may have stumbled upon the first recognized case of burger-ception.
Nestlé is back again with new KitKats for you to savor in between the busy moments of your life.
With all the flavors of a pot sticker in the perfect portion size, you can’t go wrong with the Gyoza Dog!
People who enjoy searching for needles in a haystack will love this game. The rest of them may have a sudden urge to pull their hair out.
If you’ve ever wondered what flavor gum the two-time Olympic gold medalist favors, you now have the answer!
These Darth Vader and Stormtrooper snack dispensers just might be tempting enough to sway you to the dark side!
Horror meets chocolate in this Japanese commercial for Snickers. Are the results sweet … or creepy?
We’ve already seen sake-flavored Kit Kats; now we have sake-flavored karinto crackers, made with sake cake from the highly coveted Dassai!
It’s Cup Noodle’s 45th birthday this year, and the noodles are looking good in a special commemorative package!




















Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Kyoto planning surprise late-night inspections of Airbnb-style rentals to fight overtourism
Japan’s portable clothes dryer is our latest one-person must-take travel gadget【Photos】
Should you warm up your convenience store onigiri rice balls in the microwave?【Taste test】
Japanese men and woman both have the same top requirement for a spouse in konkatsu poll
Survey reveals that Japanese women’s ideal husband is surprisingly ordinary
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
Turns out women STILL don’t want to see men’s nipples through their shirt
Cherry blossoms are going to bloom on Tokyo’s new license plates
It’s time to throw beans and banish demons! A look at family Setsubun traditions in Japan
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japan cherry blossom forecast update moves up sakura dates for many parts of the country
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Studio Ghibli turns My Neighbour Totoro characters into bag charms for everyday adventures
If you haven’t tried an antenna shop in Japan, you’re missing out
Studio Ghibli releases Spirited Away bags in Japan, based on a mysterious festival
Morning-after pill finally available in Japan without a prescription, must be taken at pharmacy
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Survey reveals that Japanese women’s ideal husband is surprisingly ordinary
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
Turns out women STILL don’t want to see men’s nipples through their shirt
Cherry blossoms are going to bloom on Tokyo’s new license plates
It’s time to throw beans and banish demons! A look at family Setsubun traditions in Japan
Japanese women sound off on their minimum height requirements for a husband【Survey】
Naked men with the munchies cause gyoza shop to close down
New Ranma 1/2 anime preview reveals Netflix streaming, returning all-star voice cast【Video】
Does the way you cross your arms say anything about your personality? Japan thinks so
We try all-you-can-eat raw eggs for 730 yen, turns out to be way better than it sounds
2021 Salaryman Poetry Battle showcases some dark but hilarious poems
East Japan’s 10 most magical winter scenery experiences, as chosen by travelers
New Studio Ghibli stamps leave an impression on your stationery…and your heart