
Winter is approaching fast and it looks like Japan’s romance with the color black is finally fading away into softer shades with Pepsi’s newest seasonal flavor, Pepsi White.
Pepsi White will hit shelves on December 11 and will be the last of Pepsi’s 2012 season lineup, following Pepsi Pink, Pepsi Black and Pepsi Salty Watermelon.
According to Japanese distributor Suntory, Pepsi White will be offered throughout Winter and promises a refreshing flavor with a hint of mandarin orange.
Mandarin oranges come into season from fall to winter and are representative of New Years food in Japan, with many people spending their lazy winter holiday snacking on the fruit while sitting at the kotatsu (a small table with an electric or charcoal heater underneath and covered with a quilt) and watching TV.
If the mandarin orange flavor and snow-colored liquid isn’t enough to get you in the spirit, the Pepsi White label is adorned with one of six different adorable snowman designs. It’s like winter in a bottle!
Source: Niconico News

Citrus-packing “Pepsi White” coming to Japan for the winter snow season
Pink strawberry milk Pepsi set to return to stores in Japan this winter
Pepsi’s new Japan Cola has a special ingredient: one of Japan’s most delicious sweets seasonings
World’s first-ever Sakura Pepsi coming to Japan this March
“Pepsi Ghost” brings a mysterious new flavor for Halloween in Japan
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Buddhist priest arrested for using health insurance card he found on the street
The most preposterous “adult” gacha capsule toys at Akihabara Station
McDonald’s Japan adds new Hello Kitty and Pompompurin drinks to the menu for a limited time
New female Metal Gear figure features a heaping helping of suggestiveness…and a doggy! 【Photos】
Burger King Japan launches King Fusion, and the possibilities are endless (and delicious)
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Pokémon hot spring footbath opening in Japan this spring
Studio Ghibli croquettes not to eat, but to keep your stuff in, going on sale in Japan[Photos]
Secret staff cafeteria in Tokyo is a hidden gem you won’t find in travel guides
Tinder just opened a convenience store in Japan, aimed at adults only
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan now has a special desk for people who work at home with a pet cat[Photos]
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
We try the delicious new Japan-only sakura Pepsi【Taste test】
Suntory releases new Pepsi soft drinks only available in Japan
Pepsi Japan to release its “most refreshing” cola ever
Pepsi Strong: Newest drink in the Pepsi line-up is ready to kick your butt
The Japan-exclusive Pepsi for fried chicken is here, but is it good?【Taste test】
Christmas cake-flavored Pepsi is set to make the holidays a little sweeter in Japan
Pepsi creates a new cola for Christmas fried chicken in Japan
Is the world ready for Japan’s new Lemon & Mint Pepsi? 【Taste test】
Pepsi Highlights Underground Worldwide Fruit Trend with Their Newest Designer Flavor, “Salty Watermelon”
“Raw Pepsi,” the most refreshing flavor ever, is out in Japan, but how does it taste?【Taste test】
Pepsi Japan teases new limited-edition flavour with clever marketing
Are You Adult Enough for this Pepsi?
Japan gets world’s strongest carbonated Pepsi, packaged in a new reinforced bottle
Pepsi reboots Japan’s Peach Boy with 3 action and monster-filled ads that’re 8 kinds of badass
Tokyo kotatsu cafe wants to keep your legs warm and your coffee VERY cold
Pepsi Zero Peach is being released in one area of Japan