
Winter is approaching fast and it looks like Japan’s romance with the color black is finally fading away into softer shades with Pepsi’s newest seasonal flavor, Pepsi White.
Pepsi White will hit shelves on December 11 and will be the last of Pepsi’s 2012 season lineup, following Pepsi Pink, Pepsi Black and Pepsi Salty Watermelon.
According to Japanese distributor Suntory, Pepsi White will be offered throughout Winter and promises a refreshing flavor with a hint of mandarin orange.
Mandarin oranges come into season from fall to winter and are representative of New Years food in Japan, with many people spending their lazy winter holiday snacking on the fruit while sitting at the kotatsu (a small table with an electric or charcoal heater underneath and covered with a quilt) and watching TV.
If the mandarin orange flavor and snow-colored liquid isn’t enough to get you in the spirit, the Pepsi White label is adorned with one of six different adorable snowman designs. It’s like winter in a bottle!
Source: Niconico News

Citrus-packing “Pepsi White” coming to Japan for the winter snow season
Pink strawberry milk Pepsi set to return to stores in Japan this winter
Pepsi’s new Japan Cola has a special ingredient: one of Japan’s most delicious sweets seasonings
World’s first-ever Sakura Pepsi coming to Japan this March
“Pepsi Ghost” brings a mysterious new flavor for Halloween in Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
The top 12 incomprehensible school rules, as chosen by high school students
Baskin-Robbins Japan’s 2026 popularity poll results are in and the champion flavor is crowned
7-Eleven Japan now sells canned water, but does funky packaging mean funky flavor?[Taste test]
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
7-Eleven Japan now has ramen machines…but only at 41 stores
Mt. Fuji hot spring inn gets even more beautiful after dark with Firefly Festival
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
We try the delicious new Japan-only sakura Pepsi【Taste test】
Suntory releases new Pepsi soft drinks only available in Japan
Pepsi Japan to release its “most refreshing” cola ever
Pepsi Strong: Newest drink in the Pepsi line-up is ready to kick your butt
The Japan-exclusive Pepsi for fried chicken is here, but is it good?【Taste test】
Christmas cake-flavored Pepsi is set to make the holidays a little sweeter in Japan
Pepsi creates a new cola for Christmas fried chicken in Japan
Pepsi Highlights Underground Worldwide Fruit Trend with Their Newest Designer Flavor, “Salty Watermelon”
Is the world ready for Japan’s new Lemon & Mint Pepsi? 【Taste test】
“Raw Pepsi,” the most refreshing flavor ever, is out in Japan, but how does it taste?【Taste test】
Pepsi Japan teases new limited-edition flavour with clever marketing
Are You Adult Enough for this Pepsi?
Japan gets world’s strongest carbonated Pepsi, packaged in a new reinforced bottle
Pepsi reboots Japan’s Peach Boy with 3 action and monster-filled ads that’re 8 kinds of badass
Tokyo kotatsu cafe wants to keep your legs warm and your coffee VERY cold