
Winter is approaching fast and it looks like Japan’s romance with the color black is finally fading away into softer shades with Pepsi’s newest seasonal flavor, Pepsi White.
Pepsi White will hit shelves on December 11 and will be the last of Pepsi’s 2012 season lineup, following Pepsi Pink, Pepsi Black and Pepsi Salty Watermelon.
According to Japanese distributor Suntory, Pepsi White will be offered throughout Winter and promises a refreshing flavor with a hint of mandarin orange.
Mandarin oranges come into season from fall to winter and are representative of New Years food in Japan, with many people spending their lazy winter holiday snacking on the fruit while sitting at the kotatsu (a small table with an electric or charcoal heater underneath and covered with a quilt) and watching TV.
If the mandarin orange flavor and snow-colored liquid isn’t enough to get you in the spirit, the Pepsi White label is adorned with one of six different adorable snowman designs. It’s like winter in a bottle!
Source: Niconico News

Citrus-packing “Pepsi White” coming to Japan for the winter snow season
Pink strawberry milk Pepsi set to return to stores in Japan this winter
Pepsi’s new Japan Cola has a special ingredient: one of Japan’s most delicious sweets seasonings
World’s first-ever Sakura Pepsi coming to Japan this March
“Pepsi Ghost” brings a mysterious new flavor for Halloween in Japan
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
Data suggests increased bear sightings have led to a decrease in mountain climbers across Japan
Nephew of Studio Ghibli director Hayao Miyazaki serves up Totoro Shaved Ice in Tokyo
Pikachu and other Pokémon evolve into hydration types with Thermos drinkware collaboration [Pics]
Amid foreign sex tourist rise, Japanese government considering outlawing paying for prostitution
Ministop brings bulked up Okinawan-style rice balls to mainland Japan for one week only
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Winnie the Pooh cosplays as Yuzuru Hanyu for new plushie collaboration
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
7-Eleven Japan brings back best-selling flat croissant that became a hit on social media
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
Universal Studios Japan partners with manga horror master Junji Ito’s Tomie
Starbucks Japan releases two new seasonal drinks that blur the line between summer and autumn
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
We try the delicious new Japan-only sakura Pepsi【Taste test】
Suntory releases new Pepsi soft drinks only available in Japan
Pepsi Japan to release its “most refreshing” cola ever
The Japan-exclusive Pepsi for fried chicken is here, but is it good?【Taste test】
Christmas cake-flavored Pepsi is set to make the holidays a little sweeter in Japan
Pepsi Strong: Newest drink in the Pepsi line-up is ready to kick your butt
Pepsi Highlights Underground Worldwide Fruit Trend with Their Newest Designer Flavor, “Salty Watermelon”
Pepsi creates a new cola for Christmas fried chicken in Japan
Is the world ready for Japan’s new Lemon & Mint Pepsi? 【Taste test】
“Raw Pepsi,” the most refreshing flavor ever, is out in Japan, but how does it taste?【Taste test】
Pepsi Japan teases new limited-edition flavour with clever marketing
Are You Adult Enough for this Pepsi?
Japan gets world’s strongest carbonated Pepsi, packaged in a new reinforced bottle
Pepsi reboots Japan’s Peach Boy with 3 action and monster-filled ads that’re 8 kinds of badass
Tokyo kotatsu cafe wants to keep your legs warm and your coffee VERY cold
Retro Japanese-style hotel room with kotatsu, free ice cream is both amazingly cool AND warm