
For a country known for its restaurants serving relatively small portions of foods, Japan sure seems to love all-you-can-eat campaigns (although occasionally, things don’t go quite as planned at these events). Well, if you love meat and lots of it, we have good news for you. Burger King Japan’s popular all-you-can eat Whooper campaign is coming back again this year, so get ready to have your fill of big, juicy hamburgers!!
That’s right, from November 4 to 13, Burger King Japan will be having their annual “eat as many Whoppers as you can” fest at shops across Japan. The promotion, which they first ran in 2010, has since become a regular event that Burger King fans look forward to each Autumn.
The campaign has come to be known as the “B”IKING, a play on the word “Viking” which is often used in Japan to refer to all-you-can-eat buffets, and this year, you first have to order a “B”IKING Challenge Set to get a piece of the all-you-can-eat action. The set, priced at 1,200 yen (US$11), consists of two Whoppers, medium-size fries and a medium-size drink, all of which you need to finish before you can proceed to attempt to consume as many Whoppers as possible. Just present the wrappers and cup and containers at the counter to show that you’ve finished everything from your initial Challenge Set, and you’re set to receive your limitless supply of Whoppers, fries and drinks.
However, there are certain conditions that apply, the biggest being that you have just 30 minutes from the time you first order your Challenge Set to take advantage of the all-you-can-eat deal. That doesn’t sound like a whole lot of time, and we have no idea how many Whoppers the average person can eat in half an hour, but the promotion has continued to be a hit since its start, regardless.
And if you’re super anxious for the promotion to begin and can hardly wait to get your hands on those Whoppers, you can buy advance discount tickets for the Challenge set for 1,100 yen (yes, you get to save a whopping 100 yen, or just under a dollar!), available at select Burger King shops from now until November 3. You’ll want to take note, though, that if you buy the advance tickets, you’ll only be able to use them at the shop where you bought them. So, hamburger fans, get ready for some Whopper madness, and if you do participate in the promotion, by all means do let us know how many Whoppers you were able to eat!
Source and Photos: Burger king Japan press release (Japanese)


Think you can finish seven Whoppers in 30 minutes? Burger King Japan wants you!
All-you-can-eat Burger King is coming to Japan with a monster burger on board
Mr. Sato celebrates Japan’s Good Meat Day by taking on Burger King’s all-you-can-eat Whopper deal
All-you-can-eat at Burger King Japan for one day only!
All-you-can-eat cheeseburgers offered by Burger King Japan for its 1,495-calorie King Yeti burger
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
7-Eleven Japan rethinks convenience store drinks with new Grilled Corn Chilled Soup Smoothie
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
Japanese convenience store Lawson now has stir-fried noodle-cooking robot chefs
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Burger King Japan offering all-you-can-eat quadruple cheeseburgers
Burger King Japan offering all-you-can-eat quad-burgers, whoever eats the most gets more in December
We tried Japan Burger King’s Deluxe Chicken Whopper for some serious volume 【Photos】
Make a Burger King Whopper at home with new CooKING Burger @Home delivery set
Burger King Japan’s newest all-you-can-eat burger deal is its smelliest yet
We eat all-you-can-eat monster burgers at Burger King
We took advantage of Burger King’s Whopper Jr. sale in an extreme way
Burger King opens world’s first Ghost Store in Shibuya with the only Ghost Whopper in Japan
All-you-can-eat Whoppers at Burger King Japan. Thank you. Thank you so much.
What’s it like to eat Burger King Japan’s protection from evil Whopper?【Taste test】
Burger King Japan creates Kyoto Whopper, its most Japanese burger ever, with Kyoto rice merchant
Burger King releases new Plant-Based Whopper in Japan
Kyoto Whopper divides customers at Burger King Japan
Eating Burger King’s “hottest meat wall” ever 【Taste Test】
Burger King releases a Shrimp Whopper in Japan for a limited time