
Fashion can be a bit bewildering at times–we’re still not sure if we can wear Lady Gaga’s meat dress after Labor Day or not. So we’re don’t really want to start criticizing anyone’s fashion choices, even if we do have some serious questions. Like the “boob shirt” above that, for some inexplicable reason, went viral last week here in Japan.
Our guess is that Japanese Twitter users were applauding the economic use of fabric. Saving fabric is an essential part of reducing global warming, right?
Japanese Twitter user and artist Myako sent out the tweet below last week, exploding eyeballs and garnering tens of thousands of retweets and favorites. We’re guessing you can figure out why…
https://twitter.com/myakkomyako/status/540485949822468096“This is the turtleneck they’re selling now!”
If you’re wondering just what the heck was going through the designers’ minds when they came up with this, you’re not alone!
https://twitter.com/taka_toxun/status/540507358749663232“I really want to ask the manufacturer what their intentions were with this!”
Well, we suppose they were just trying to save on fabric in an effort increase awareness of the importance of conservation. We all need to do our part in protecting the environment after all! However, it looks the shirt might have somewhat limited appeal to potential purchasers.
@taka_toxun
— あぴちゃん🤍🏹 ̖́- (@apipipis2) December 4, 2014
これはおっぱいがないとだめだし、細くないとだめだし、、難しいですね、、!
“I wonder just how many people can pull of wearing this shirt anyway…”
“If you don’t have [big] boobs, you can’t wear it, and if you’re not skinny, you can’t wear it either…this is a tricky one!”
It does kind of look more like something you’d find in Barbie’s wardrobe than on a university campus we suppose. But that didn’t stop Api from trying on one of the shirts herself…
https://twitter.com/apipipis2/status/540874442021163008“This is what everyone is talking about. It’s crazy, right?”
We’re not ones for name calling, but the shirt was such a big hit on the Twitter, in fact, that it was enshrined as a “free time cappuccino.”
https://twitter.com/george_10g/status/540890557099151361While it may have been her clothing choice that got all the attention last week, it turns out that Myako is a pretty good artist too! Be sure to check out her Pixiv page for more illustrations.
And in case you’re wondering, yes, you too can buy your own boob turtleneck! It would make a great present for Earth Day, we reckon.
https://twitter.com/myakkomyako/status/541185788658999297“COMFILAX [the shirt’s retailer] said they’ll be getting in more of the shirts tomorrow. If you want one, be sure to go down and get one!”
This sounds like a modeling job for Mr. Sato!

Japan’s new, cuter boob shirt turns your breasts into literal sweater kittens
Our hero Ladybeard shows us and the world how to properly wear the much-talked about boob shirt
For one Japanese Twitterer, this Christmas spelled tragedy for her turtleneck top
D-cup duplicity: Japanese T-shirt uses optical illusion to give breasts to even the flat-chested
Japanese idol shows just how well the optical illusion boob shirt works
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan now has “edible cat fur” for people who really love felines
7-Eleven’s new green tea rice ball and sweets are only available in Japan’s top tea-growing area
Sanrio Hotel Floria isn’t actually a hotel, but it’s still a must visit for fans traveling in Tokyo
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
300-tonne hose washes up on Japanese shore
7-Eleven Japan has a new Creamy Iced Cafe Latte that’s a hit on social media
Mos Burger adds Kandy Tea Milk to the menu and Japanese social media is here for it
Japanese university welcomes birth of baby deer on campus, president waives entrance exam[Videos]
East Japan Railway announces plans to abolish magnetic-strip tickets
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Optical illusion boob shirts from Japan get new models and tricks to fool/please the eye
Beautiful crossplayers to convention perverts: If you have to touch someone’s boobs, touch ours
Japanese fashion magazine recommends women start wearing their bras over their T-shirts
Cute Japanese hamster T-shirt has a secret weapon: boobs【Photos】
Japanese capital to move from Tokyo to Okayama…according to a “time-travelling” Twitter user
Photos of “invisible people” wearing frozen jeans take Japanese Twitter by snowstorm 【Photos】
Show off your badge collection and plushies in this wacky customisable sweater from Japan
Uniqlo’s shockingly sexy new clothing item inspires selfies and anime-style fan art
Japanese Twitter celebrates new “Muslim Lolita fashion” trend 【Pics】
According to this encyclopedia of Japanese otaku fashion, which one are you?
New Japanese bra liners cause cheers from women, complaints from horny dudes
Uniqlo’s latest collaboration both confuses and amuses Japanese Twitter
Anime artist illustrates the differences between Japanese fashion now and ten years ago
Japanese Twitter is cracking up over these incredibly odd “fried chicken” pants