
A limited-edition pie created specially for sakura season.
McDonald’s might be famous for its hot apple pies — with hot being the operative word — but here in Japan, the chain has been switching things up with some limited-edition varieties, and the latest is one of its most Japanese ever: the Strawberry Daifuku Pie.
Known in Japanese as “Ichigo Daifuku Pie“, this new release is perfectly timed for this time of year, when the cherry blossoms are blooming and people are enjoying new beginnings as they enter new schools and workplaces from April.
“Daifuku” literally translates to “big luck“, a sentiment that’s reflected in the packaging for the new pie, which is served up in auspicious red-and-white packaging and finished off with a mizuhiki knot in the middle, an embellishment often seen on monetary gifts given in envelopes to help celebrate happy occasions.
Unlike the humble apple pie, the Ichigo Daifuku Pie adds a dash of strawberry to the dough to give it a reddish pink hue that’s both auspicious and reminiscent of the pale pink cherry blossoms.
Ichigo daifuku are popular sweets in Japan, where they’re usually served up as small, palm-sized treats, with a whole strawberry sitting inside a mound of sweet red bean paste and encased in a plump, soft ball of mochi sticky rice.
▼ An example of an ichigo daifuku, sliced in two to show the cross-section of ingredients.
With this sweet being extremely popular in Japan, we were keen to find out how the McDonald’s pie version would fare, so we opened the casing to get a good look at the ingredients.
While the pie doesn’t contain a whole strawberry, the fruit is still there, as a strawberry paste, which has been combined with a red bean paste and served alongside a mound of sakura-flavoured mochi.
▼ So how would this combination taste?
Upon first bite, the sourness of the sweet hits the taste buds, thanks to the tartness of the strawberry, which made its presence felt with actual pulp in the paste. However, this was soon followed by a delectable sweetness from the red beans, and then a surprising hit of sakura, making for a great mix of flavours in every mouthful.
Perhaps the most surprising thing about it was the warmth, as we’ve never eaten a warm strawberry daifuku before. This warmth made the mochi seem even smoother than usual, while the crunchy pie casing added a fun textural accent that had us yearning for more.
McDonald’s says it was difficult to perfect the combination of flavours and textures to create a great-tasting pie, but the chain has certainly done that, in terms of both appearance and taste. It’s an exciting new take on the popular Japanese sweet that makes us appreciate the original components in a whole new light.
Priced at 160 yen (US$1.20) each, this is a delicious pie we’ll definitely be purchasing again before it disappears from the menu in mid-April!
Photos © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter







Traditional Japanese mochi dessert inspires McDonald’s newest pie flavor
McDonald’s adds a Japanese daifuku pie to its menu for a limited time
McDonald’s Japan celebrates spring with… a Strawberry Shortcake Pie?!?
McDonald’s adds a hot sakura pie to its menu in Japan
Does McDonald’s Japan’s first-ever matcha pie live up to the hype?
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
A secluded British mansion in Chiba is a hidden holy land for afternoon tea lovers
Fake police phone scam also highlights dumb stereotype about how foreigners speak Japanese[Video]
Why you should be adding Calpis to your beer in Japan
Awesome Ghibli Howl’s Moving Castle figure is also a puzzle and an organizer[Photos]
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Are 500-yen noodles at Akihabara Ramen Center a great find or cheap miss?
We made the biggest burger possible at McDonald’s Singapore’s “Create Your Taste” kiosk!
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
These creative, fanciful post boxes from Japan will delight you in so many ways【Photos】
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Train station platform ramen store closes its doors on half a century of history in Tokyo
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
McDonald’s Japan’s new Tsukimi Moon-Viewing Pie receives mixed reviews online
McDonald’s Japan’s Tsukimi “moon-viewing” pie oozes Japanese flavour
McDonald’s pink pie vs. KFC pink pie: Which one does it better?
McDonald’s Japan releases first-ever matcha pie, perfectly timed for sakura season
Hot and cold and sweet! McDonald’s Japan’s Pie a la Mode is back for the winter!
McDonald’s Japan offers sweet peach as a “triangle pie”!
We try to duplicate McDonald’s Japan’s Tsukimi mochi pie with 3 simple ingredients【SoraKitchen】
McDonald’s Japan to sell Anko Pies this autumn
Spring comes to McDonald’s Japan in the form of a sakura-flavored dessert!
McDonald’s Japan’s newest east-meets-west dessert, the Shingen Mochi Pie is here, but is it good?
McDonald’s Japan’s moon-viewing mochi pies are a little more westernized-tasting this year
McDonald’s Japan’s new pancake pie is a taste sensation
We taste the Adult Cream Pie from McDonald’s Japan
Adult Cream Pie coming to McDonald’s Japan
McDonald’s teams up with local confectioners for new lineup of very Japanese desserts
We tried Japan’s Strawberry Daifuku? liqueur, one of three dessert-themed liqueurs