With just one month of winter left, it’s time to start looking ahead for all the great things spring promises. And while we’re all happy about getting some extra daylight and the prospect of being able to wear fewer than three layers of clothes whenever we step out our front door, we’re even more excited that Krispy Kreme Japan is once again whipping up a special group of Easter donuts, which promise to be just as adorable as they were last year and possibly even more delicious.
Posted by Casey Baseel (Page 522)
With her many collaborations with a multitude of designers and brands, it seems like Hello Kitty has merchandise for just about everyone. But while the range from cheap Kitty-chan trinkets to premium luxury items means Japan’s most famous 2-D cat has covered the demographics of both young and old as well as rich and poor, things are a little bit less balanced when it comes to the catalogue of Hello Kitty tie-ins for men versus those for women.
The ever-industrious Kitty is looking to make things a little more even, though, and last year corporate parent Sanrio announced the Hello Kitty Men Project. As part of the initiative, this month fashionable dudes in one fashionable Tokyo neighborhood can get their hands on three new Hello Kitty items made just for men.
Now that we’re into February, shy men across Japan are out of excuses not to ask out the girl they’ve got a crush on. This month includes a special day with its own framework that allows guys to express their feelings with an established method that leaves no doubt about their affections.
Of course, we’re not talking about Valentine’s Day, because in Japan, women give gifts to men on February 14. No, we’re talking about Twintail Day, observed on February 2, which not only celebrates the dual-tail hairstyle, but also seeks to strengthen the bonds between young lovers and established couples alike.
If you’re a Pokémon fan who’s feeling blue over missing your chance to eat at the limited-time restaurants based on the series that previously appeared in Yokohama and Tokyo’s Roppongi neighborhood, cheer up. Until the end of February, the Pokémon Cafe is back again, this time in the trendy part of Tokyo called Shibuya, and looks to be cuter than ever.
Unfortunately, when you combine food and cuteness in one of the busiest cities on earth, you also get long lines. Helping to make the wait worth it, though, is the possibility of having a meal while sharing your table with a very special dining companion, Pikachu.
A few months ago, we took a look at a collection of truly unique socks that took their styling cues from shirts by providing cute and quirky collars for your ankles. The offbeat idea seems to have found a market, as manufacturer Erimaki Sox is back again with three new designs that add extra femininity, button-down class, and even some sailor suit-style playfulness.
Japan is always up for making snack time more elegant, and one of the country’s favorite indulgences are the dainty disc-shaped confectionaries called macarons.
Being sophisticated doesn’t mean being dour, though. Dessert fans in Japan have no qualms about mixing a little entertainment in with their snacking, which they’ll be able to do in a whole new way now that these carbonated candy macarons have popped onto the sweets scene.
Despite being centuries-old, the core traditions of Setsubun can seem as silly as its common English rendering, The Bean-Throwing Festival. Once a year in early February, households across Japan toss roasted soybeans outside their doors, with folklore saying the practice will ensure prosperity for the next 12 months by driving off the ogre-like creatures called oni.
Perhaps the oddest thing is the way the oni are depicted in illustrations and popular culture. Generally obese and clumsy, they seem to present little if any threat, and the fact that they can be undone by a scattering of legumes doesn’t do anything to help them win street cred, either.
But what if the oni improved their eating habits and started hitting the gym? Would that make them terrifying once again? Maybe, but it also just might make them dead sexy, as shown in this stylish Japanese ad.
After a long, hard day at work or school, there’s nothing like a nice, hot bath. But then again, a lot of people also like to unwind by kicking back and sending a few emails, watching a video or two, or perusing the Internet’s most profound sources of knowledge on their smartphone.
Rather than choose between the two options, some people opt to take their phone into the tub with them. But if you’re so tired you’re craving two indulgences at once, having to grip your phone in your hand while you soak can really put a damper on maximizing your rejuvenating/loafing time.
So instead of doing that job yourself, why not get one of these inflatable bath pillows that double as a smartphone holder to do it for you?
You really have to respect the skills of the team behind Man at Arms and its successor Man at Arms Reforged. It was impressive enough when the web series’ blacksmiths were taking on projects as iconic or massive as The Legend of Zelda’s Master Sword or Final Fantasy VII’s Masamune. The craftsmen have since moved on to even more complicated designs, such as the gunblade from Final Fantasy VIII and Fierce Deity Sword from Majora’s Mask.
Now, Man at Arms Reforged is back with what might be its most unique creation yet, the Scissor Blade from cult hit anime Kill la Kill, made from materials as unusual as the school supply inspiration of the weapon itself.
Hamburger chain Lotteria has to walk a difficult tightrope. On the one hand, it’s got its reputation as the mad scientist of the Japanese fast food industry to uphold, meaning it needs a sizeable roster of unusual, outlandish, or just plain massive sandwiches on offer. On the other hand, in order to ensure each item has plenty of impact and novelty factor, the chain doesn’t want them hanging around on the menu so long that customers start to get bored with them or take them for granted.
As a result, most of Lotteria’s most interesting items are only available for a limited time, sometimes as short as a single day. But just in case you missed your chance to try one, Lotteria is bringing back just one of its special sandwiches from last year, and its letting fans decide which by tallying the number of Yahoo! searches for each of the candidates.
KFC launched its Double Down menu item in 2010, and after it sunk in that the fast food chain was serious about making a bacon and cheese sandwich with two pieces of fried chicken substituting for the bread, reactions were split between horrified and hungry. All agreed though that the decadent offering was in no way to be mistaken for a healthy dining option, and many commentators declared it the sort of thing that could only have been birthed in response to the extra-gluttonous fast food culture of the U.S.
Except it turns out that Americans aren’t the only ones who occasionally like to go crazy and stuff themselves with as much KFC-cooked meat as their mouths and stomachs can hold. The Double Down was also a sales success in Korea, and this week, KFC launched an evolved version in the Philippines called the Double Down Dog.
Earlier this month, we talked about a piece of not-so-helpful advice celebrated author Haruki Murakami gave to a fan about what makes a great writer. Murakami just his write-in website this month, though, and given that he’s sort of new at dishing out direct advice to his admirers, maybe we should cut him a little slack while he’s still getting the hang of it.
Then again, we’re not sure even the most experienced advice columnists could come up with considerate and helpful responses to some of the oddball questions Murakami has been getting. Thankfully, even if he can’t always help out those who write to him, he can at least give a laugh to everyone else who reads his responses. Even better, if you act quickly, you could ask him a question of your own, even if you don’t speak Japanese.
Compared to some other countries, video games enjoy a fairly high standing in Japanese society. Nintendo’s Mario is seen by many as not only a symbol of wholesome fun, but an example of how innovation and craftsmanship can lead to sustained economic prosperity. The world of Final Fantasy isn’t just a great setting for an epic quest, but for lunch or dinner, and some particularly stylish game characters even go on to leave their mark on real-world fashion.
Still, not everyone in Japan is a fan of video gaming. The Hokkaido Board of Education would rather see kids with schoolbooks or fishing poles in their hands than game controllers, and to that end is calling for parents to institute twice monthly No Game Days, and not just for the kids in the family.
Over the past few months, there’s been a string of stage adaptations of hit anime and manga announced. But while we’re sure plenty of fans are psyched about the upcoming Naruto play and One Piece kabuki performance, fans of girls’ comics, or anime series with fewer than 600 episodes to wade through, might be feeling a little left out.
Luckily for them, there’s a more female-oriented, reasonably concise franchise about to become live performance theater, with the opening in March of a stage version of the Mysterious Play, or as it’s better known, Fushigi Yugi.
Aside from the costumed characters and colorful parades, one of the things that makes Tokyo Disneyland and Disney Sea so popular is the stellar customer service they offer. Even in a country where service is almost universally prompt and polite, the Tokyo Disney Resort goes above and beyond the norm in providing an unrivaled level of hospitality to guests.
As a matter of fact, Tokyo Disney Resort employees are so dedicated that not only will they make sure you enjoy yourself during your stay, they’ll even help ensure you have a safe trip home, as one park attendee recently found out when the parking lot staff performed a spot check of her car and alerted her to a potential safety hazard.
Ever since her 2009 debut, debates have been swirling around video game character Bayonetta. Was her first, eponymous outing really worth the perfect score it got from notoriously strict video game magazine Famitsu? Is the character’s constantly provocative flaunting of her sexual and violent leanings empowering the character or pandering to juvenile gamers? Was making the sequel exclusive to Nintendo’s Wii U a wise choice? And does the gun-toting witch look better with her original beehive, or the shorter pixie cut she sports these days?
Just in case you’ve already decided which side of those discussions you’re on, here’s one more question to find your own personal answer to: Do you want to buy Bayonetta’s earrings?
The key difference between being an idol singer and a pop diva is warmth. Even if you’ve got perfect pitch and unshakable rhythm, if you want to succeed as an idol, you still need a heart-melting smile. Really, as long as you’ve got the smile, idol fans will even cut you a lot of slack on not having the other two.
So it’s a little unusual to gaze upon this trio of anime idols and feel a chill run down your spine, and not just because they’re made of snow.
No matter how scholastically talented you are, it’s hard to concentrate on an empty stomach. Even the bright minds at Tokyo University, Japan’s most prestigious institute of higher learning, need to take a break from studying and grab some chow now and again.
Of course, it’s hard to give yourself a mental recharge eating bland cafeteria food. Thankfully, that’s not a concern for the students of Tokyo University’s Kashiwa Campus, who’re lucky enough to have an amazing sushi restaurant right on the school grounds.
Like clockwork, every winter I get a serious bout of home-sickness. It’s usually triggered by a call or email from someone back home telling me about taking a drive with the top down, watching football on ordinary broadcast TV, going out for some Vietnamese sandwiches, or one of the other things I miss about life in Los Angeles.
“But,” I remind myself, “Japan has lots of cool things too! Where else can you go to the museum and see massive collections of samurai armor, huh?”
Oh, right now you can do that at the Los Angeles County Museum of Art? Touché, L.A.
When you look at them a certain way, huggy pillows with pictures of cute anime girls on them are kind of creepy. Well, actually, they’re creepy in several ways, but for right now, let’s limit our discussion to one way in particular.
Even if we accept that there’s nothing wrong with consensual love between a man and his pillow, their relative sizes make the situation kind of weird. After all, a person’s height is far greater than a pillow’s length, so wouldn’t Miss Anime Pillow feel a little awkward cuddling with her much larger otaku owner?
It’d probably be a little like squeezing a gigantic anime pillow that’s six meters (19.7 feet) long. Of course, if that sounds like your personal vision of bedtop bliss, there’s a company giving away just that.

















Starbucks Japan releases new drinkware and goods for Valentine’s Day
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Mister Donut and Godiva continue their sweet sweets relationship with new treats on sale now in Japan
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Which Japanese beef bowl chain’s near-identical demon grater onioroshi ponzu gyudon is the best?
Japan’s foreign tourist numbers projected to fall for first time in years in 2026
“Let’s Speak North Korean!”
Is Mario’s Birdo a boy or a girl? Years after her first appearance, the debate rages on
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
10 times to avoid traveling in Japan in 2026
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Which Japanese beef bowl chain’s near-identical demon grater onioroshi ponzu gyudon is the best?
Japan’s foreign tourist numbers projected to fall for first time in years in 2026
“Let’s Speak North Korean!”
Is Mario’s Birdo a boy or a girl? Years after her first appearance, the debate rages on
We predict 7-Eleven’s new Zero Cider Triple drink is gonna be the hit drink of 2022【Taste Test】
The Yellow Lucky Bag from Village Vanguard is so bad it may damage Japan-US relations
Japan’s 10 best Ferris wheels for beautiful views, as chosen by travelers【Survey】
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
Hokkaido has an Ice Festival that’s less famous than the Snow one, but beautiful in its own way
Shibuya 109 building unveils new winning logo design set to appear over scramble crossing in 2019
Japan has vending machines that put protective film on your phone for you — Here’s how to use them
Internet survey sheds light on how Japanese women deal with the hair ‘down there’