Godzilla wants to pour you his own variety of shochu alcohol to celebrate his latest film’s worldwide success. To date, Godzilla has brought in US$477.6 million at the box office worldwide. Japan’s Konishi Brewing Company is marking the occasion by re-releasing its Choujugura shochu in a special collector’s edition Godzilla porcelain bottle.
alcohol (Page 21)
After living here for the best part of eight years (five in the country, the rest in the capital) I’ve come to realise that for all the talk of Japan being kind of an oddball nation, it’s no weirder than anywhere else, and perhaps the only reason people here sometimes come across as so quirky is because the rest of the time they mind their own business and just get on with things quietly.
One thing that never fails to astound me when I go out at night in Tokyo, though, is the almost superhuman way in which some businessmen – despite looking like they’ve consumed more alcohol than I ever could without ending up in hospital or featured in the local news – still manage to remain upright and even have the wherewithal to navigate the city’s labyrinthine stations, board a train and get themselves home.
Here are some words about this. Read them if you want to.
In recent years, ramen has been making a name for itself as a respectable, in some cases almost gourmet meal. Japan’s favorite noodle dish has even reached the point where some women feel it’s an acceptable choice for a dinner date (provided you follow certain rules).
That doesn’t mean ramen has been entirely gentrified, though. There’s one noodle joint in Tokyo that’s currently offering a throwback to the machismo that used to define the dish, with a bowl of ramen that has an action movie tie-in and is seasoned with tequila.
It’s finally Friday here in Tokyo, and hundreds of thousands of people are gearing up for a night on the town. The weather is fine, the pubs plentiful, and with work done for another week it’s time to cut back and relax with a few beers.
Unfortunately, a lot of people in Japan tend to overdo it when it comes to drink. Combined with an alcohol intolerance that is surprisingly common amongst Asian people, this results in a shockingly high number of alcohol-related mishaps, with businessmen, beautifully dressed girls and college kids alike passing out on the street, in stairwells, on trains and station platforms pretty much every weekend.
The Yaocho Bar Group has been out looking for these sleeping drunks, however, and when they find one they swoop in like a band of rogue graffiti artists, using duct tape and pre-printed messages and slogans to construct a billboard around them, clearly labelling the drinker with the word nomisugi, or “drank too much’.
Japan is a great place to be a drinker, and not just because of the excellent public transportation and lack of social stigma about enjoying a beer in the park. The selection is also fantastic, as the country produces dozens of brands of tasty beer, sake, and shochu.
If you’re still looking for more variety, Japan also makes a plum wine called umeshu, which has a uniquely rich sweetness. Umeshu isn’t as quite as prevalent as other kinds of alcohol, though, so if you’re in need of a primer, we found a restaurant in Tokyo that’ll let you sample as many varieties of the drink as you like during a two-hour stay for just 1,500 yen (US$14.70).
A few months ago, BuzzFeed posted a video titled What Does the World Eat for Breakfast? The video’s representative morning meal for the United States – pancakes, eggs, and bacon – was an old-fashioned if not inaccurate choice, but we couldn’t say the same thing about the funky menu selected for Japan, which was unlike anything anyone on our team, Japanese natives included, had ever started their day with.
So when we heard the same crew was back with a new video about post-drinking foods from around the world, and that once again Japan was featured, we were both a little honored to be included, and a little worried about what would end up on the plate this time.
There are few things better than curling up with a good book, but one of them is doing so with a nice glass of wine or beer. There’s something about spending an entire afternoon reading that is so much more forgivable than losing the best part of a day to video games or sitting in a darkened room watching movies, and so even the addition of a cheeky alcoholic accompaniment – so long as you put a stopper in it before the words start to swim about on the page – barely registers as a sin.
A man who knows the pleasure of getting lost in literature is Shunsuke Mori. Since his junior high school days, he has dreamed of having his own private library and being surrounded by books. Now an adult, his vision has grown with him, and he has decided to open up a special “night library” in trendy Shibuya for grown-ups only to enjoy with, of course, a tipple or two to help them unwind. And thanks to like-minded netizens, his dream will soon be a reality.
A few of Japan’s most popular pastimes aren’t exactly what some other societies would consider socially acceptable, or even comprehensible, as hobbies. It’s perfectly acceptable to say your hobby is “drinking” or “taking baths,” and while those are both common activities the world over, in other countries most people stop putting their enthusiasm for the first front and center after graduating from college, and the second is seen as more of a necessity than an entertainment option.
Japan’s love for alcohol and bathing, though, is immense, as evidenced by the thousands of bars, pubs, and hot spring resorts that cover the country. Now, some are claiming there are health benefits to combining the two by mixing a little booze into your bath.
You’ve probably heard of a Bloody Mary, a popular cocktail with a base of vodka and tomato juice, plus a host of other weird and wonderful flavourings such as Worcestershire or Tabasco sauce, horseradish, celery, pepper, salt, lemon juice, and so on. It may not sound appetizing but it has plenty of devotees, although that may be more to do with its reputation as a ‘hair of the dog’ hangover cure rather than its taste. But if you’re feeling adventurous, why not try the even more exotic flavours of a spicy Korean kimchi version?
Eating and drinking are two of our favorite necessary life functions, since they’re both so much more fun than sleeping and breathing. So when we heard, back in January, about a new beer from Suntory that’s specially designed to go well with Japanese food, our three months of anxious waiting until it was scheduled to go on sale started right away.
Well, spring is finally here, and we’ve just recently experienced the joys of stepping outside without an overcoat and admiring the cherry blossoms, so now it’s time for the last item on our checklist of vernal pleasures, as we sample a can of Suntory’s new Japan-centric brew, the all-malt Wazen.
Sake is often referred to as “rice wine.” Some would argue the term is misleading, since unlike wine, sake is brewed, but Japan’s traditional spirit does have something in common with the world’s favorite grape-based alcoholic beverage. As with wine, depending on the ingredients and exact production process, two different types of sake can have very different flavors.
This can make searching for one that suits your palate a complex, if not unpleasant, task. There’s also the fact that most of Japan’s best-tasting sake is produced far outside of its major urban centers, which is why we were surprised and thrilled to find a restaurant in downtown Tokyo offering a sampler of sake from distant Akita Prefecture for just 500 yen (US$4.90). Our excitement only grew when we found out that the deal is also all you can drink.
When you want to blow off steam, there’s nothing like blowing something away, which partly explains why Japan’s interest in airsoft guns, which fire BB-like ammunition, continues to grow. But even though work is a major source of stress, most people don’t have the time to drive out to one of Japan’s rural airsoft fields (or catch a plane to the awesome urban set-up in Korea) after their shift ends.
Thankfully, though, there’s a way for Japanese professionals who’ve had a rough day at the office to fire off a couple rounds without putting a hole in their living room wall, as we found out at a Tokyo restaurant with its own airsoft shooting range.
With well over 20 years since the original Final Fantasy was released, everyone who was old enough to enjoy developer Square Enix’s hugely successful video game franchise from the very start is legally old enough to drink in Japan. So when we heard tale of a realm/café run by the company, called Artnia, where we could combine our passions for role-playing games and alcoholic beverages, we were intrigued, and when rumors reached us of chocolate buster swords, we were out the door.
Our journey took us through pitch black tunnels, subterranean cities, and secluded forests, but we persevered, and have returned to tell all of our adventures.
Last weekend the Tokyo Big Site convention center hosted the inaugural Anime Japan animation exposition, which combines the previously separately held Tokyo International Anime Fair and Anime Contents Expo.
We were drawn to the show by the promise of being able to see the giant Ingram robot being used in the upcoming live-action Patlabor motion picture with our own eyes, so we headed for Big Site and dove headfirst into the crowd of fans and exhibitors, where aside from giant robots we found amazing cosplayers and anime-themed edibles, not to mention hordes of ravenous anime song idol fans.
Among the many Japanese tales of heroes of justice battling giant monsters, Ultraman may just be the most popular. Since its television debut in 1966, hardly a year has gone by without a new Ultraman TV series or motion picture.
The franchise’s longevity means that many long-time fans who started watching when they were young kids are now full-grown adults. On the one hand, growing up means more responsibility, but it also means more freedom, including the freedom to knock back a few cold beers at a new dining and drinking establishment where Ultraman’s monstrous foes take center stage.
Hombo Shuzo is a prestigious distiller founded in 1872 in Kagoshima Prefecture, the birthplace of one of Japan’s most beloved drinks: shochu. The company had won several medals at last year’s International Wine and Spirit Competition including a gold medal for their exquisitely smooth one-year-old Arawaza Sakurajima.
And to celebrate, this distinguished group has released perhaps their classiest drink to date. It’s an imo shochu (sweet potato shochu) with a thick bouquet of one of the world’s spiciest peppers, the habanero, and it’s name is Satsuma No Haoh RAAA.
At RocketNews24, we’re all about strange alcoholic drinks. But this next one isn’t exactly strange; we’d call it peculiar. The classic Japanese rice wine beverage, nihon-shu, otherwise known as “sake” in English, is given a fun and fruity twist. There are very few drink recipes with nihon-shu as a base, but this one is refreshing and totally easy to drink. Try out this super simple recipe for what we like to call “Japanese sangria” and enjoy a flavor infusion of a traditional Japanese alcohol.
Annual Cat Day may be over, but that doesn’t mean we have to stop celebrating all things feline, does it? That’s right, as fond as we are of cats, we don’t really need a reason to express our affection for our feline friends, and in that spirit, some of the lovely reporters at our sister site Pouch decided to get together and come up with a list of the best cat-themed alcoholic drinks around. Cats and alcohol, now that sounds like a dangerously attractive combination!
To get their hands on some of the fun and tasty cat-themed drinks out there, our reporters used the services of major Japanese online liquor distributor Kakuyasu. Let’s see what their top five pics were.
Every year at Valentine’s Day, a slew of limited-edition chocolates are rolled out in Japan, where following the local custom, women give gifts to men. Unfortunately, while there are indeed plenty of guys with a sweet tooth, few of them really want candies shaped like butterflies and rosebuds.
Thankfully, there are a handful of more masculine alternatives, such as the Final Fantasy chocolates we recently introduced you to. But you know what’s even more manly than a video game about a dude killing monsters with a giant sword while his hot martial artist girlfriend cheers him on? Booze. Which is why today we’re knocking back a mint chocolate beer.
A few years ago, I was hanging out with a friend in Tokyo. Being recently married meant that for the first time in several years I was living in an apartment more spacious and comfortable than a bunker, and I invited my buddy back to my place for a beer.
I called my wife to give her a heads-up that I was bringing home a guest, and when we arrived, I was surprised to see she’d gone down the block to the store and picked up a selection of snacks for our impromptu drinking session. In hindsight, this really shouldn’t have been so unexpected, as beer is almost always accompanied by food in Japan.
Our memories are a little hazy, but we seem to remember being taught, “When in Rome, drink as the Romans.” Taking this to heart, recently a group of foreign residents in Japan shared their favorite munchies to pair with Japanese beer.


















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