You can get practically anything via online retail giant Amazon, and there are even some products that you can only get via the website. Ordinarily one such product is a special beer from popular Japanese craft brewery Yoho Brewing, but beer drinkers will soon be able to pick up a can at their local Lawson convenience store. You’ll have to hurry, though, because the number available is limited, and once they’re gone, they’re gone.
alcohol (Page 19)
As a child I distinctly remember anti-drug campaigns telling me to “Just say no!” and how narcotics would turn my brain into a fried egg rather than a raw one, which I guess meant that cold, transparent and runny is the optimum condition for one’s gray matter.
And after I was released from rehab for the third time, I realized that those messages were largely ineffective. This was because rather than educate about the way drugs work both chemically and socially, they simply resorted to speaking down to the viewer and giving us simple commands that we were expected to blindly obey for some reason.
Looking at the above image to an alcohol abuse PSA from Thailand, you might expect more of the same dogmatic obscurity of days past. However, this ad—as bizarre as it is—is a very persuasive and inspiring message regarding knocking off the booze and getting your life together.
One of the things you may notice when you come to Japan is how much drinking seems to be going on. Certain Japanese societal circles (the workplace, university clubs, etc) run more smoothly with the help of alcoholic lubrication in the form of after-hours “drinking parties” to facilitate team-building and bonding—it’s called nomication (or nominication), a portmanteau of “nomu” (to drink) and “communication”.
So we were quite surprised to discover recently that Japan’s level of alcoholic beverage consumption is actually way, way down. But why?
Japanese brewing and distilling company Suntory Holdings Limited recently announced their plans to send samples of whiskey to the International Space Station in order to investigate the effects of zero gravity on the aging process.
Taking the train is by far the most common way to get around urban and suburban Japan. By its very nature, though, using public transportation means being out in public, which in Japan means following social norms about proper manners and not bothering your fellow passengers.
The average Tokyo commuter spends an hour each way on the train, though. It can be hard to follow all of the implicit rules of train etiquette during such a lengthy ride, and here are 10 minor breaches of etiquette that some Japanese men are willing to turn a blind eye to.
There are all kinds of urban legends and so-called old wives’ tales that proclaim the health benefits, or time-saving benefits, borderline magical properties, or terrifying dangers of doing X or Y. We’ve heard them all: Don’t eat within thirty minutes of swimming or you’ll get a cramp and literally die, bundle up when it’s cold outside or you’ll get a cold (by the way, oh my god, people, stop it with this; a cold is a virus, you don’t get it from the weather), an apple a day will keep the doctor away, a watched pot never boils, etc.
It’s almost like these old sayings and legends are the pre-Internet era equivalent of lifehacks! And since we’ve sort of been on a lifehacking streak recently, we decided to give one of these a test for ourselves: Specifically, the rumor that sticking a spoon into the neck of a champagne bottle will keep it from going flat.
There are many lovers of nihonshu (often called sake in English) in Japan, but a challenge of a true nihonshu fan is finding that perfect brand to suit their tastes. With the hundreds of different kinds each with their own flavors and ways to serve, you might drink for years without being able to settle on a type to call your favorite.
In addition to time, it can also be a burden on the wallet to go through bottle after bottle searching for that right one. Luckily, Mr. Sato stumbled upon something that might help speed up and cheapen the sake selecting process.
It’s a sake taste testing machine in Osaka International Airport that sells cups from nearly 30 different brands for only 100 yen (US$0.81) each.
It seems like every time you look, there’s some sort of new fad diet or superfood, all purported to be the best thing you can do for your health or to improve your natural beauty. But the good news is, this one’s actually fun to partake in.
Researchers at a university in Japan have now put sweet Japanese sake to the test, and have found it to have a number of positive beauty benefits, including improvement to under-eye health!
Late spring is one of the few universally pleasant times to spend outdoors in Japan. The cold of winter and the heavy pollen counts of early spring are gone, and the heat and humidity of summer are yet to make their appearance.
Of course, some would say that no matter how nice the weather is outdoors, it’s even more comfortable to have a drink in hand. Next month, you’ll be able to scratch both those itches at once with the Shibuya Sake Festival in Tokyo’s Miyashita Park, where you can spend a day drinking as much as you’d like of more than 100 different kinds of sake.
Recently, it seems like Japanese beverage makers are all about helping us with our multitasking. First there was the sakura beer that let you enjoy a cold one and contemplate the cherry blossoms at the same time, and earlier this week it was time for a taste test of alcoholic matcha green tea.
Now, it’s time for another double-dose of drinkables, with Suntory’s just-released bottled water with the flavor of…yogurt?!?
Every now and then, after a nice, satisfying dinner, I’ll find myself with both a thirst and a quandary. Do I feel like capping the meal with a relaxing cup of tea, or something stronger?
Thanks to a new drink that just hit stores in Japan, though, I don’t necessarily have to choose one or the other, because this alcoholic beverage is made with matcha green tea powder.
Getting pounded into the turf by a 40-meter (131-foot) tall martial artist who can shoot beams of energy from his hands can’t be an easy lifestyle. So last year when a restaurant opened in Kawasaki to honor the giant monsters and aliens who so often end up on the losing side of the battles in the Ultraman franchise, we thought it was nice they now had a place to relax, enjoy some tasty food, and knock back a few beers between regularly getting pummeled by the good guys.
Of course, we Earthlings were also welcome at the establishment, called the Kaiju Sakaba (“Monster Pub”). We stopped by shortly after the place opened last year, and all of the Ultraman-themed decorations made us feel like we were little kids again (well, at least until our first round of alcoholic drinks arrived, anyway). And then we felt like little kids again as wept in sadness upon hearing the Kaiju Sakaba was closing last March.
But, just like the ending of each installment of the Ultraman saga gives way to the next chapter, the Kaiju Sakaba is coming back to Kawasaki later this month, and this time it’s here to stay!
A lot of bars and restaurants in Japan offer special deals where you can drink as much as you like for a certain amount of time, usually about two hours. The downside is these packages often don’t give you access to the full beverage menu. While beer and basic cocktails are generally included, if you’re in the mood for sake, you’re generally restricted to whatever the house brand is.
So we were excited when we heard about a new watering hole opening up in Tokyo’s Ikebukuro neighborhood that lets you pick from 100 different types of sake for its all-you-can-drink plan, and even better, there’s no time limit.
Hokkaido, Japan’s rural, northernmost island, has a wealth of tourist attractions. But while most travelers spend their time enjoying the natural beauty of the region’s mountains, forests, and oceans, visitors to the city of Abashiri often spend their time in a very different way.
That’s because in contrast to the sense of freedom Hokkaido’s wide-open vistas are so evocative of, Abashiri is home to the Abashiri Prison Museum. Aside from exhibits on the history of incarceration, the museum also has a cafeteria, where diners can eat a recreation of modern Japanese prison food, and even knock back a bottle of Abashiri Prison Stout beer.
Remember Takara Tomy A.R.T.S’ punnily-named product, the Sonic Hour (“hour” sounds similar to awa, or “bubbles” in Japanese) that we introduced you to two years ago? That device created a foamy head on a glass of beer in seconds, making it the perfect present for any beer lover in Japan.
Those same beer lovers now have cause to rejoice again because this time around, the Sonic Hour is back with a handy new portable version!
After three months of cold weather, I’m ready for spring. Coincidentally, after a long week of work, I’m ready for a beer.
Lucky me, these two desires have dovetailed perfectly in the form of Kanagawa Prefecture microbrewer Sankt Gallen’s newest offering, made with the petals of the harbinger of Japanese spring, cherry blossoms. So strap on your drinking caps, because it’s time for the sakura beer taste test!
Japan’s cherry blossoms are beautiful enough to enjoy without any alcoholic accompaniments, but it’s a fact of life that for many people the drinks are the real draw of a sakura-viewing party. Yet while there’s definitely a certain charm to knocking back a few cold ones in the park with a group of good friends, it does seem like a waste to take the focus off the flowers, since they bloom for such a short time.
That doesn’t mean you need to slow down your drinking to maximize your appreciation of the cherry blossoms, though. It just means you’ll need to pick up a few bottles of this special beer that’s made with sakura petals.
After conducting a survey of people’s drinking habits, beverage-maker Kirin discovered that Japanese people in their 20s just weren’t drinking as much as their elders. While for many this would be an optimistic sign that the younger generation is becoming a group of sober and hardworking members of society, for those in the alcohol business it’s a sucker punch to the bottom line.
So, in an effort to keep younger drinkers off the wagon, Kirin is meeting them 99 percent of the way by offering a line of drinks aptly named “Butterfly” which contain only one percent of alcohol by volume.


















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