The goal of advertising is usually to increase sales, but for Dassai a love of sake, and customers, is more important.
alcohol (Page 16)
Slipped into a comfortable beer nap and missed your stop? The Oversleeping Rescue Bus is here to help!
Two of our reporters invite you to share a glass of absinthe with them at Host Club Roketto in Shinjuku.
Shockingly generous deal even lets you go home, take a break, and come back for more booze.
After a long day of sightseeing in Japan’s former capital, don’t forget to try this Japanese take on Irish coffee right across the street from Kyoto Station.
Human and virtual sommeliers help customers pick out the perfect beer, wine, or sake in “bar with no menu.”
Japan’s favorite chocolate pretzel snack is set to add some sweet sophistication to your next occasion to crack open a bottle of red.
If you’re wondering what drink to enjoy with sushi, then this might be a refreshing option!
Behind-the-scenes video shows the laser-focus and hard work that keeps fans supplied with ice-cold draft beer at Japanese baseball stadiums.
Pointless competitiveness, unbridled perversion, and mysterious sadness are all on the menu, says our experienced expert.
Suntory plans to install non-alcoholic beer vending machines in Japanese offices for workers who could use a drink while on the job.
The lure of cheap booze is hard to resist, but before you follow that discount-promising tout, take a moment to check what clothes he’s wearing.
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Hatsune Miku/Hokusai exhibition in Tokyo lets you make your own Miku woodblock print
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