As media consumption patterns change in Japan, leading to less advertising revenue and lower DVD sales, merchandising is becoming an increasingly important way for anime producers to turn a profit. Not that the hardcore fans mind being given the opportunity to purchase a poster or coffee mug featuring their favorite character, mind you. And if the products happen to be limited editions, with the premium pricing such a designation entails, well that’s just a nice extra bit of otaku cachet.
One fan, though, is selling off his entire collection in one all-inclusive package. Quite often this sort of thing is the result of finding a flesh and blood girlfriend who doesn’t approve of decorating your walls with pictures of scantily-clad anime babes, but the reason for this collector’s fire sale isn’t anything nearly so happy.