When was the last time you spent 100 yen (US$.98) on breakfast and felt satisfied? Sure, your dollar menu Sausage McMuffin tasted good, but after hitting your stomach like a greasy, calorie-laden brick, did it really keep you going until lunch? I thought not. Prepare to be jealous (and perhaps say “OC desu!“) of the following parade of filling breakfasts purchased at Japanese university dining halls, each for an unbelievable 100 yen.
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It’s no surprise that the fast food market is a competitive one, particularly in Japan where restaurants go to great lengths to create the most unique items to bring in the customers.
This time, Burger King Japan has announced a new breakfast line-up of unique items not often found in fast food joints. At the head of this new seven-item menu is the wonderful Spam & Cheese for 260 yen (US$2.54).
It seems like every other household in the US is using those little pods of pre-ground coffee, making it simple and easy to quickly brew single cups of everyone’s favorite morning pick-me-up. Now Japanese company, Marukome, has designed a similar machine that dispenses single bowls of hot miso soup at the touch of a button. Although not quite as easy to make as coffee, miso soup is part of a traditional Japanese breakfast and this new system could prove to be a godsend for early risers across Japan.
In the world of fast food, it often seems like the name of the game is “innovate or die.” Though you’d think that two buns, lettuce, tomato, onions, and a hamburger patty would be enough, McDonald’s Japan introduces new sandwiches faster than we can count them.
In fact, next Friday, the fast food chain will release a new sandwich called the “McToast.” But wait a second, look at that picture. Isn’t it just two inverted buns, cheese, and ham? And, hey, doesn’t it look kind of…familiar?
As one of Japan’s largest train stations, Tokyo Station is the central hub for many of the JR lines as well as the Shinkansen (bullet train). You can expect some standard grub in most stations, but Tokyo Station has plenty of food places that go beyond the basics. Before setting out on a trip, why not arrive a bit early and enjoy a delicious breakfast before boarding your train? It’s the perfect start to your adventure. Here we introduce five of the best breakfast spots within the station itself.
As we have been monitoring the peculiar efforts that make up McDonald’s Japan’s marketing it seemed as if the fast food chain could do no right (with the exception of the spectacular fries holder). However, their upcoming campaign looks like something everyone can get behind: an all-day breakfast menu!
Well, one sandwich at least.
We all love Swedish housewares chain IKEA for their reliable selection of TISDAGs and RÅSKOGs, and whenever I’m out shopping for a new SLÄT I like to stop by the cafeteria for their 99 yen (US$1) breakfast.
But for a limited time IKEA is lowering the price of their ultra-cheap “Morning Plate” breakfast right down to 0 yen (US$0).
For tourists everywhere, McDonald’s offers a taste of familiarity. Granted it’s not sophisticated or healthy, but for travelers feeling overwhelmed by language or cultural barriers there is no better quick escape.
However, visitors to Turkey may be shocked at what they find in the local McDonald’s there. For those fleeting breakfast hours the Turkish McDonald’s breakfast combos as we know them take on a totally new form, and I guarantee it’s the last thing you’d expect from McDonald’s.
Sarabeth’s is a popular New York bakery restaurant chain featuring a breakfast menu loved by the locals since 1981, and has become such a huge part of New York food culture that it has influenced movies, TV, and publishing. And now Sarabeth’s has finally arrived in Japan, opening a branch in Shinjuku at the beginning of this month.
Rocketnews24 correspondent/foodie extraordinaire Kuzo went to check it out!
Okay, we admit it, we are seriously thrilled about the restaurant “bills” opening in central Tokyo. The Australian restaurant based in Sydney is known to serve the “best breakfast in the world”, and apparently their food is so good that celebrities from around the world travel to Sydney to have a meal there. So, naturally we had to have one of our reporters check the new restaurant – and our verdict? Their amazing soft scrambled eggs are to die for! Read More









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