burritos
A prodigal Taco Bell customer returns to the franchise and is surprised with what he finds.
While you can certainly find countless restaurants offering a seemingly endless range of cuisines in Japan, if you’ve spent some time in the country, you may have noticed that options for Mexican food (or at least American-Mexican food) can be somewhat limited. So when news went around that American fast food chain Taco Bell was going to re-open in Japan, the response on the Japanese Internet was huge. And while we understand that not everyone is a fan of Taco Bell, there certainly seemed to be enough people overjoyed that the chain was finally returning to Japan after having opened shop here once for just a short time in the 1980s.
All of this meant that the opening of the new Taco Bell shop in Shibuya, Tokyo was bound to attract lots of attention as well as a good crowd, and not to miss out on the excitement and tacos, our very own Mr. Sato from the Japanese arm of RocketNews24 was there on opening day to bring you the following report!
Now, Tokyo has more than its share of restaurants offering almost any and all types of cuisine, but truth be told, Mexican food is not one of our fortes. There aren’t very many Mexican restaurants to start with, and in all honesty, I personally have yet to try a truly satisfying burrito (or fajita for that matter) in Japan. Somehow, the stuff just isn’t the same as the satisfying Mexican fare filled with plenty of juicy meat and cheese that I used to have in the U.S.
So when we heard that a specialty burrito shop, apparently the first of its kind in Japan, was going to open in the Marunoichi office district of Tokyo, we knew we had to go try the food there ourselves. We headed to Marunouchi on the opening day of the new “umum good burritos!” shop to get a taste of their burritos. The eatery had been introduced briefly on national TV, and from what he had heard, they even served an interesting dessert burrito, so naturally we were excited to make our visit!
All right, burrito lovers, step right up! Burritos are perhaps the most convenient well-balanced meals in the world (in my opinion). You get your carbohydrates, meat, vegetables, and a great burst of flavors, all in a handy-sized wrap that you can basically eat anywhere, even on the go. Perfect!
However, if there’s just one thing that’s better than a burrito, it’s gotta be an animal burrito! All you have to do is look at it and it’ll fill up your empty hearts and souls with an irresistible gush of cuteness that will leave you feeling like a better person (hypothetically)! Here are twenty of them, all rolled up and ready to go!











12-year-old foreign tourist missing in Japan, police asking for help finding her [Video]
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japanese airlines set to cut fuel surcharges for international flights in September and October
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Ride a tram that survived the atomic bombing of Hiroshima on a new limited-time history tour
Google’s first Google Store outside the U.S. is now open in Tokyo
Delta Airlines adds first nonstop flight between Japan’s Narita Airport and U.S. in seven years
Pokémon donuts are coming to Krispy Kreme in the U.S. [Photos]
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
7-Eleven Japan has a “Super Spicy! Taiwan Mince Cutlet” that’s fiery red… but how hot is it?
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Japan’s new beer glass is designed to force you to drink…water [Video]
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Google’s first Google Store outside the U.S. is now open in Tokyo
Delta Airlines adds first nonstop flight between Japan’s Narita Airport and U.S. in seven years
Pokémon donuts are coming to Krispy Kreme in the U.S. [Photos]
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
7-Eleven Japan has a “Super Spicy! Taiwan Mince Cutlet” that’s fiery red… but how hot is it?
Hello Kitty x Godzilla Happy Meals are coming to McDonald’s, but not in Japan [Video]
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
Starbucks releases tear-jerking new video inspired by heartwarming encounters in Japanese stores
Japanese figure skating star Yuzuru Hanyu and Winne-the-Pooh announce crossover merch line [Pics]
This beautiful Okinawa beach gives you the best of both worlds when visiting the prefecture [Pics]
Body of missing foreign tourist in Japan found floating off coast of town he was last seen in
Shinto shrine in downtown Tokyo announces cosplay ban
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
This Japanese chopping board sanitising bag might be the handy kitchen gadget we never knew we needed