gum
Anyone who has tried salty watermelon Pepsi, yogurt-flavored water or whitebait ice cream can tell you that the Japanese love weird flavors. If it’s new and outlandish, the Japanese market wants to get a taste.
I can only assume that’s what confectioner Lotte was banking on with their newest creation, because there surely couldn’t have been that many voices clamoring for hot cola chewing gum!
Part of the reason smartphones have become so popular is the way in which they combine the functions of so many other devices people used to lug around instead. With the ability to browse the Internet, listen to music, play games, and take high-quality photos, it’s becoming increasingly harder to convince people they need to shell out the cash for a dedicated camera, handheld video game system, or music player.
But why is it that as more people buy smartphones, fewer of them are buying chewing gum?
The word “frisk” usually means “to pass the hands over someone in search for hidden weapons, drugs, or other items,” and don’t even get us started on the meaning of “frisky.” But in Japan, the naughty English word refers to something a little different: breath mints.
Frisk mints are commonly found in convenience stores and supermarkets across Japan. Although originally created in Belgium, the tiny yet powerful mints burst onto the fresh breath scene in Japan in 1992 and have since dominated the market. But now the brand is getting a little frisky with gum, arguably the cousin of breath mints. Oh my!
Gum can be a great way to freshen your breath or relieve stress, but by the time you’re old enough to have huge amounts of stress and coffee-breath, chewing gum can look kind of immature.
But food and candy maker Lotte is looking to shatter that stereotype by producing a gum target directly at women over the age of 50. Oddly enough their strategy seemed to be making it taste like a woman in her fifties.
It’s widely known that Japanese people love to eat fish (although in recent years, hamburgers and pizza have become increasingly a part of our diet). But even in a country where fish is treasured – so much so that a single tuna can fetch hundreds of thousands of dollars at the fish market – you normally wouldn’t expect to see a product this “fishy” – fish flavored chewing gum! Read More
MOST POPULAR
Today
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Man in Japan calls in bomb threat because he doesn’t want to go to his own work farewell party
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Memorial bell inside Hiroshima’s Peace Park has been silenced, but for a sweet reason
Japan has a new cute and clever sunblock for cat lovers
Japanese vending machine find introduces us to a new drink you can’t get anywhere else
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Weekly
Kanji ice cream becomes a sell-out hit in Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it- Japan has a new cute and clever sunblock for cat lovers
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street- Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Studio Ghibli’s president is leaving the company. Will it change how they make anime?- Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
Monthly
- Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home- Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet- Kanji ice cream becomes a sell-out hit in Japan
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Yearly
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa- Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
RECOMMENDED STORIES
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Memorial bell inside Hiroshima’s Peace Park has been silenced, but for a sweet reason
Japan has a new cute and clever sunblock for cat lovers
Japanese vending machine find introduces us to a new drink you can’t get anywhere else
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Kanji ice cream becomes a sell-out hit in Japan
The story of our reporter P.K. Sanjun’s heart attack
Pokémon Company to require Japanese government ID cards for some online Pokémon card purchases
Suspected yakuza member arrested for having frequent flyer mile account
7-Eleven Japan releases their second lineup of upsized foods from a muffin to bukkake soba
McDonald’s Japan adds curry French fry flavor, regional-taste burgers to its menu with Gotochi Mac
Super! Eel Bread takes Japanese sushi into uncharted territory
Studio Ghibli adds mini pillows and massive mats to its anime merchandise store in Japan
-
