gum
Anyone who has tried salty watermelon Pepsi, yogurt-flavored water or whitebait ice cream can tell you that the Japanese love weird flavors. If it’s new and outlandish, the Japanese market wants to get a taste.
I can only assume that’s what confectioner Lotte was banking on with their newest creation, because there surely couldn’t have been that many voices clamoring for hot cola chewing gum!
Part of the reason smartphones have become so popular is the way in which they combine the functions of so many other devices people used to lug around instead. With the ability to browse the Internet, listen to music, play games, and take high-quality photos, it’s becoming increasingly harder to convince people they need to shell out the cash for a dedicated camera, handheld video game system, or music player.
But why is it that as more people buy smartphones, fewer of them are buying chewing gum?
The word “frisk” usually means “to pass the hands over someone in search for hidden weapons, drugs, or other items,” and don’t even get us started on the meaning of “frisky.” But in Japan, the naughty English word refers to something a little different: breath mints.
Frisk mints are commonly found in convenience stores and supermarkets across Japan. Although originally created in Belgium, the tiny yet powerful mints burst onto the fresh breath scene in Japan in 1992 and have since dominated the market. But now the brand is getting a little frisky with gum, arguably the cousin of breath mints. Oh my!
Gum can be a great way to freshen your breath or relieve stress, but by the time you’re old enough to have huge amounts of stress and coffee-breath, chewing gum can look kind of immature.
But food and candy maker Lotte is looking to shatter that stereotype by producing a gum target directly at women over the age of 50. Oddly enough their strategy seemed to be making it taste like a woman in her fifties.
It’s widely known that Japanese people love to eat fish (although in recent years, hamburgers and pizza have become increasingly a part of our diet). But even in a country where fish is treasured – so much so that a single tuna can fetch hundreds of thousands of dollars at the fish market – you normally wouldn’t expect to see a product this “fishy” – fish flavored chewing gum! Read More
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