hair removal
Fans of the hit anime Attack on Titan may also know it by its original Japanese title, Shingeki no Kyojin, which literally translates to “Advancing Giants.”
Giants aren’t the only thing advancing upon us, though, because now there’s an unusual advertising campaign announcing the arrival of Shingeki no Bijin, or Advancing Beauties, and the war we’re fighting is the war on body hair.
Different cultures have different norms regarding the acceptability of body hair. For example, in many countries of the world, women are largely expected to shave their legs and underarm hair when going out in public. But what about that other, far less public patch of hair?
The latest edition of Shogakukan’s News Post Seven teamed up with an online research agency to check up on the status quo of what Japanese women nowadays do with the ‘hair down there,’ especially now that attitudes in Japan are becoming increasingly similar to those in the West. Do they shave it? Tidy it up every so often? Leave it as is? The internet survey disclosed some revealing results.
If you’re a woman and visited a Japanese hot spring before, you may be able to guess that things are about to get a little hairy…







7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
KFC Japan introduces a new burger 8 years in the making
Mr. Sato accosts award-winning actor Hideaki Ito【Interview】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japanese hot spring YouTuber finds her niche showing off out-of-the-way local onsen【Videos】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Starbucks celebrates Christmas in Japan with a festive matcha Frappuccino
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
We try European Cup Noodle Soba flavors to see which ones come out on top 【Taste test】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Starbucks Japan releases new zodiac chilled cup drink for 2026
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Is this the most relaxing Starbucks in Japan?
Large amount of supposed human organs left in Osaka marketplace
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Starbucks celebrates Christmas in Japan with a festive matcha Frappuccino
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
We try European Cup Noodle Soba flavors to see which ones come out on top 【Taste test】
Sanrio pancakes celebrate My Melody’s birthday, and Cinnamoroll too, at Japanese cafes
Is the new Shinkansen Train Desk ticket worth it?
Starbucks Japan releases new zodiac chilled cup drink for 2026
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
KFC Japan now has a luxury truffle burger
You know what? An Alice in Wonderland/Spirited Away mashup actually kind of works!