Recreating the expensive restaurant experience at home with authentic ingredients, at a fraction of the price you’d usually pay for them.
Jiro Dreams of Sushi
Since even before the phenomenally popular documentary Jiro Dreams of Sushi put the idea up on the big screen, there’s been a belief in Japan that it takes a long, long time to become a skilled sushi chef. As a matter of fact, properly preparing slices of raw fish atop morsels of vinegared rice has traditionally been considered such a complex skill that when conveyor belt sushi restaurants and other low-price opportunities to enjoy the dish first appeared in Japan, they were scoffed at by gourmands as “not real sushi.”
But are attitudes changing? Kaitenzushi restaurants, as revolving sushi joints are called in Japanese, are more popular than ever. What’s more, some people are no longer convinced that it’s as difficult to make sushi as the old masters say, including one of Japan’s most famous entrepreneurs, who’s been calling the whole idea that preparing good sushi requires several years of training a scam.





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