Recreating the expensive restaurant experience at home with authentic ingredients, at a fraction of the price you’d usually pay for them.
Jiro Dreams of Sushi
Since even before the phenomenally popular documentary Jiro Dreams of Sushi put the idea up on the big screen, there’s been a belief in Japan that it takes a long, long time to become a skilled sushi chef. As a matter of fact, properly preparing slices of raw fish atop morsels of vinegared rice has traditionally been considered such a complex skill that when conveyor belt sushi restaurants and other low-price opportunities to enjoy the dish first appeared in Japan, they were scoffed at by gourmands as “not real sushi.”
But are attitudes changing? Kaitenzushi restaurants, as revolving sushi joints are called in Japanese, are more popular than ever. What’s more, some people are no longer convinced that it’s as difficult to make sushi as the old masters say, including one of Japan’s most famous entrepreneurs, who’s been calling the whole idea that preparing good sushi requires several years of training a scam.





Many foreign tourists not picking up, paying for their orders at 100-year-old Tokyo sweets shop
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Ministop becomes Megastop in our minds by increasing certain food volumes by up to 50 percent
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Secret tourist stop in Japan has a lift car that whisks you away to a mystery mountain destination
Nintendo announces live-action Hollywood Zelda movie, co-financed by Sony
Starbucks Japan launches new Chillax Soda drinks for summer
Starbucks Japan celebrates Christmas with multipurpose gingerbread cookies
Bear attack shelters going on sale in Japan as country experiences record-high number of incidents
Why are the Los Angeles Dodgers wearing the caps from Nagoya’s professional baseball team?
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Japanese government considering tripling departure taxes to combat overtourism
Starbucks Japan unveils the new Soupuccino
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Entry to Tokyo’s Pokémon theme park zone has physical fitness requirement, will cost a lot
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Studio Ghibli unveils new fluffy purses from films like My Neighbour Totoro and Spirited Away
We zapped up some tasty hot sandwiches in the microwave with 3COINS’ new gadget from Japan
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Starbucks Japan unveils new Christmas Frappuccino and holiday drinks for 2025
Ghibli Museum clock is now yours to take home with you
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Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Possessing Harry Potter’s Sword of Godric Gryffindor is now illegal in Japan
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We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
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The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Uniqlo announces first-ever collaboration with horror manga master Junji Ito【Photos】
Nintendo announces live-action Hollywood Zelda movie, co-financed by Sony
Starbucks Japan launches new Chillax Soda drinks for summer
Starbucks Japan celebrates Christmas with multipurpose gingerbread cookies
Bear attack shelters going on sale in Japan as country experiences record-high number of incidents
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Take a look inside the Future Train, a unique new restaurant diner and cafe in Kyoto
Permanent Sailor Moon stage show theater announced for Tokyo
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Live-action Legend of Zelda movie reveals cast for roles of Link and Zelda
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Fisherman’s izakaya serves up awesome fresh seafood in Tokyo
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