Most of the events and promotions organized by energy drink maker Red Bull are thoroughly in the “XTREME” category. As a matter of fact, sometimes the names of the events are so intense that we have only the vaguest idea of what happens in them, such as the Red Bull Rampage, Red Bull King of the Rock Tournament, and Red Bull Cape Fear.
However, Red Bull has a bit of a playful, silly side to it too, as shown in a contest it sponsors in which entrants launch their home-made flying machines from a pier and see who can travel the farthest distance before hitting the water. But even then, Red Bull can’t help but do things in the most XTREME way possible, and in the competition’s latest iteration, held in Japan, they killed giant anime robot Gundam.