Popular Japanese granola brand releases new series of flavours with some surprisingly delicious ingredients.
matcha (Page 16)
Because there’s no better way to welcome spring than with a sweet serving of sakura and matcha.
You don’t need to be a little girl to enjoy these treats, but we’re sure it wouldn’t hurt!
It looks like it belongs in Japan, but it’s another Asian country that’s laid claim to the delicious-looking sweet.
Spring, and cherry blossoms, may still be a little while ahead, but you’ll soon be able to enjoy a sweet taste of them at the Tsujiri tea shop in Kyoto!
They might not be out for public consumption until February 24, but one lucky YouTuber was fortunate enough to get a special taste test.
Kahlúa, the sweet coffee-based liqueur, is getting a Japanese makeover from Suntory Spirits and will be available in matcha flavor!.
Japan’s popular shrimp-flavoured snack now comes covered in a coating of dark green matcha chocolate.
It’s not like we really needed any more reasons to eat potato chips, but matcha and chocolate together make a pretty convincing argument.
What happens when renowned Kyoto tea makers are inspired by fine French chocolates? You get stunning and mouth-watering sweets like these!
A cup of tea, a piece of fruit, or a bit of chocolate can all make for a delicious and relaxing moment, and this new Kyoto confectionary lets you enjoy all three in a single bite.
Green tea has always been a popular drink in Japan and is widely consumed here even in plastic bottles. Visitors to Japan are sure to have seen a variety of green tea drinks at convenience stores or vending machines, including those from major tea and beverage maker Ito En.
Now, Ito En and department store Isetan have teamed up to put on a delightful promotional event which they’re calling the “Green Tea Party“, and the event is exactly that – one big tea party, where you can have so many different types of green tea and tea-based beverage creations that you’ll feel like you stepped into a wonderland of Japanese tea. Naturally, we weren’t about to stay away from a good tea party, so we made our way to the branch of Isetan in Tokyo’s Shinjuku neighborhood. Let’s take a look at what we saw and tasted at the event, shall we?
Potato chips and matcha green tea seem like the opposite endpoints of the refreshment spectrum. Matcha is a refined, high-class drink meant to be sipped and savored in a quiet moment, whereas potato chips are often most enjoyable when scarfed down by the handful while watching sports or playing video games.
But sometimes the best way to find balance in life is with contrasting extremes, like the matcha potato chips that are about to go on sale in Japan.
While coffee may be the world’s favorite caffeinated beverage, tea has a much longer history, and is still deeply ingrained in many cultures. How people in each country take their tea is as varied is the types of tea available, and even personal preferences within each country.
Whether you like your tea black, green, white, hot, iced, served straight or with yak butter, take a look at this video compilation of teas around the world and see how many you have tried!
Even though Japan has been widely enjoying green tea for centuries and Western-style desserts for decades, it’s really only in the past 10 or 15 years that green tea sweets have really exploded in popularity. Out of the many varieties of green tea, matcha is considered to be the most luxuriously gourmet, with a richly deep aroma, flavor, and color.
The problem, though, it that matcha can be strongly bitter, which is why it’s usually served with Japanese confectionaries to take a little of its edge off. As such, a lot of sweets are billed as matcha fumi, or “green tea-taste” to show that while they’ve got a hint of matcha flavor, they’re not so heavily loaded with the stuff.
But if you want to unleash the full, unbridled force of matcha on your palate while you satisfy your craving for dessert, this shop in Shizuoka Prefecture boasts it has the most matcha-intense ice cream in the world.
Every now and then, after a nice, satisfying dinner, I’ll find myself with both a thirst and a quandary. Do I feel like capping the meal with a relaxing cup of tea, or something stronger?
Thanks to a new drink that just hit stores in Japan, though, I don’t necessarily have to choose one or the other, because this alcoholic beverage is made with matcha green tea powder.


















Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Japan has a cute Pokémon menu you probably don’t know about yet
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
The best Hobonichi diaries, covers and stationery for 2026
Silicone testicle covers banned from Japanese sauna following cups being left behind and on shelves
We try the new Cup Noodle Humidifier from Nissin
Ayato Nikukyu, one of Japan’s hottest cosplayers, visits RocketNews24 for an exclusive interview
Shohei Otomo brings the gritty side of Japan to vivid life with a mere ballpoint pen
The results are in! One Piece World Top 100 characters chosen in global poll
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Is Tokyo Station’s startlingly expensive wagyu bento boxed lunch worth its high price?[Taste test]
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
Live-action One Piece’s Luffy teaches Sesame Street’s Elmo a Japanese word for friendship[Video]
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Silicone testicle covers banned from Japanese sauna following cups being left behind and on shelves
We try the new Cup Noodle Humidifier from Nissin
Ayato Nikukyu, one of Japan’s hottest cosplayers, visits RocketNews24 for an exclusive interview
Shohei Otomo brings the gritty side of Japan to vivid life with a mere ballpoint pen
The results are in! One Piece World Top 100 characters chosen in global poll
Starbucks Japan offers special sakura picnics at Reserve Roastery Tokyo beside Meguro River
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Tokyo street sweets: The must-snack treats of Nakano’s Refutei
McDonald’s adds wasabi and teriyaki sauces to their Chicken McNuggets in Japan
Hana Komon: Japan’s beautiful, samurai-style floral birthday crests
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed